Mooyah Logo

Mooyah

Initial Investment Range

$372,525 to $1,186,124

Franchise Fee

$52,000 to $53,000

The franchise offered is for the establishment and operation of a fast casual restaurant offering high-quality hamburgers, other sandwiches, fries, shakes and related food and beverage items under the 'Mooyah' name and marks.

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Mooyah April 18, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
3
0
7

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor explicitly flags its "Financial Condition" as a special risk. Multiple state regulators (including California and Washington) have imposed financial assurance requirements, such as fee deferrals or impounds, because they determined the franchisor is not adequately capitalized or relies on franchise fees to fund operations. This is a significant warning, despite the audited financials showing positive trends, as it indicates regulators perceive a financial risk to franchisees' initial investments.

Potential Mitigations

  • A franchise accountant should thoroughly analyze the audited financial statements, including all footnotes and the reasons for the state-imposed conditions.
  • It is important to understand the specific protections offered by any state-mandated fee impound or deferral with guidance from your attorney.
  • Your business advisor can help assess whether the franchisor's revenues from ongoing royalties, not just initial fees, are sufficient to support the system.
Citations: Item 21, FDD Exhibit D, FDD Exhibit H

High Franchisee Turnover

High Risk

Explanation

Item 20 data reveals a concerning trend of negative growth, with the total number of franchised outlets declining each year for the last three years (from 80 to 71). The system has experienced a notable number of closures, with 13 franchised outlets terminating or ceasing operations over the 2023-2024 period against a starting base of 77. This pattern may suggest underlying issues with franchisee profitability, satisfaction, or the sustainability of the business model.

Potential Mitigations

  • Engaging a business advisor to calculate and analyze the effective turnover rate over the last three years is a crucial step.
  • You should contact a significant number of former franchisees listed in Exhibit C-2 to understand their reasons for leaving the system.
  • Discuss the negative unit growth and outlet cessations directly with the franchisor to understand their perspective and plans for reversing the trend.
Citations: Item 20

Rapid System Growth

Low Risk

Explanation

This risk was not identified in the FDD package. The franchise system has experienced a net decline in franchised units over the past three years, indicating it is not undergoing a period of rapid growth. Rapid growth can sometimes strain a franchisor's ability to provide adequate support to new and existing franchisees. While not a risk here, monitoring a franchisor's support infrastructure relative to its system size is always a prudent measure for a prospective franchisee.

Potential Mitigations

  • Your business advisor can help evaluate a franchisor's staffing and support systems in relation to its size and growth plans.
  • It is wise to ask existing franchisees about the quality and timeliness of the support they currently receive from the franchisor.
  • An accountant should review the franchisor's financials to assess whether they have the resources to support their existing system and future growth.
Citations: Not applicable

New/Unproven Franchise System

Low Risk

Explanation

This risk was not identified in the FDD. The MOOYAH brand has been in operation since 2006, and the current franchisor entity has been operating since 2017. With over 70 franchised outlets, it is an established system rather than a new or unproven one. Unproven systems carry higher risks related to the viability of the business model, brand recognition, and the adequacy of support systems, which does not appear to be the primary concern here.

Potential Mitigations

  • A business advisor can help you investigate the history and track record of any franchise system you consider.
  • When evaluating a newer system, it is crucial to speak with the initial group of franchisees to learn about their experiences.
  • Your accountant should place extra scrutiny on the financial stability and capitalization of any new or unproven franchisor.
Citations: Not applicable

Possible Fad Business

Low Risk

Explanation

This risk was not identified. The franchise operates in the fast-casual restaurant sector, focusing on hamburgers, fries, and shakes. This is a well-established and durable segment of the food service industry, not a temporary fad. A business based on a fad carries the risk that consumer interest may decline, potentially leaving you with a long-term contractual obligation for a business with diminishing demand. This does not appear to be a significant concern for this concept.

Potential Mitigations

  • With any franchise, it is wise to have a business advisor help you conduct independent market research to assess long-term consumer demand.
  • Evaluating a company's plans for product innovation and adaptation is a key part of due diligence.
  • Your financial advisor can help assess a business model's resilience to changing economic conditions and consumer tastes.
Citations: Not applicable

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD. Item 2 details a management team with extensive and relevant experience in the restaurant and franchising industries. For example, the Chairman has executive experience with several other well-known franchise brands. Inexperienced management can be a significant risk, as it may lead to poor strategic decisions and inadequate franchisee support. However, the leadership team at MOOYAH Franchising, LLC (MOOYAH LLC) appears to be well-qualified.

Potential Mitigations

  • A thorough review of the executive team's biographies in Item 2 with a business advisor is a critical step in evaluating any franchise.
  • Asking existing franchisees about their confidence in and the performance of the current leadership team can provide valuable insight.
  • Your attorney can help you research the public track record of key executives.
Citations: Not applicable

Private Equity Ownership

High Risk

Explanation

Item 1 discloses that the franchisor is ultimately owned by private equity firms, Gala Capital Partners, LLC and Balmoral Funds LLC. This ownership structure can create a focus on maximizing short-term returns for investors, which might not always align with the long-term health of franchisees. This could potentially lead to decisions about fees, support levels, or a future sale of the franchise system that prioritize investor returns. The Franchise Agreement gives the franchisor the right to sell the system without your consent.

Potential Mitigations

  • A business advisor can help you research the private equity firm's reputation and track record with other franchise concepts.
  • It is important to ask current franchisees if they have observed any changes in franchisor behavior or support since the private equity acquisition.
  • Your attorney should explain the implications of the franchisor's right to assign the Franchise Agreement to a new owner.
Citations: Item 1, FA § 13.1

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified. The FDD clearly discloses the full ownership structure in Item 1, including the immediate parent (MOOYAH Parent LLC), the intermediate parent (Ba La Brands, LLC), and the ultimate owners (Gala Capital Partners, LLC and Balmoral Funds LLC). Failing to disclose a parent company can obscure the true financial backing and control of a franchise system. However, this FDD appears to be transparent in this regard.

Potential Mitigations

  • Your attorney should always verify the corporate structure disclosed in Item 1 to ensure all controlling entities are identified.
  • If a parent company guarantees the franchisor's obligations, an accountant should review the parent's financial statements if they are provided.
  • Understanding the full ownership structure is key to assessing the stability and resources behind the franchise brand.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD. Item 1 discloses the predecessor entity, and Items 3 and 4, which require disclosure of litigation and bankruptcy for predecessors, are clean. Inadequate disclosure of a predecessor's history can hide past system failures, high franchisee turnover, or litigation. Based on the information provided, there are no disclosed negative history issues related to the predecessor.

Potential Mitigations

  • It is good practice to have your attorney review the predecessor disclosures in Items 1, 3, and 4 for any red flags.
  • When a system has a predecessor, speaking with long-term franchisees who operated under the previous ownership can provide valuable context.
  • A business advisor can help you research the public history of a predecessor entity for a more complete picture of the system's past.
Citations: Not applicable

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the FDD. Item 3 states that there is no litigation that requires disclosure. A pattern of litigation, particularly franchisee-initiated lawsuits alleging fraud or franchisor-initiated lawsuits against franchisees, can be a major red flag indicating systemic problems. The absence of such disclosures is a positive sign, though it doesn't guarantee a dispute-free relationship.

Potential Mitigations

  • Your attorney can conduct independent searches for litigation involving the franchisor that may not have met the technical requirements for disclosure in Item 3.
  • Asking current and former franchisees about their experiences with disputes in the system is a critical due diligence step.
  • A clean litigation history is positive, but your attorney should still review the dispute resolution clauses in the agreement.
Citations: Not applicable
2

Disclosure & Representation Risks

Total: 15
2
2
11

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
2
4
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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4

Legal & Contract Risks

Total: 16
4
7
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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5

Territory & Competition Risks

Total: 5
3
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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6

Regulatory & Compliance Risks

Total: 10
4
2
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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7

Franchisor Support Risks

Total: 4
1
3
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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8

Operational Control Risks

Total: 12
5
4
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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9

Term & Exit Risks

Total: 18
9
8
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.