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Nora Mental Health

How much does Nora Mental Health cost?

Initial Investment Range

$103,500 to $368,000

Franchise Fee

$55,500 to $59,500

Nora Mental Health, LLC offers franchisees the opportunity to operate a Nora Mental Health clinic offering outpatient mental health, counseling, medication management, and employee assistance programs.

Enjoy our partial free risk analysis below

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Nora Mental Health August 1, 2024 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
2
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor’s audited financial statements in Exhibit C include a “Going Concern” note, indicating there is substantial doubt about its ability to continue operating without raising more capital or sales. It has minimal equity ($35,162) and is a new company. State regulators in California and Illinois have imposed fee deferral requirements due to this weak financial position. This creates a significant risk that Nora Mental Health, LLC (Nora Mental Health) may be unable to support you or may fail.

Potential Mitigations

  • Your accountant must carefully review the franchisor's complete financial statements, including all footnotes like the 'Going Concern' disclosure.
  • A thorough discussion with your attorney is necessary to understand the implications of the state-mandated fee deferrals and the franchisor's financial weakness.
  • Ask the franchisor directly about their capitalization plans and runway, a line of inquiry your business advisor can help you prepare.
Citations: Item 21, Exhibit C, Exhibit G

High Franchisee Turnover

Low Risk

Explanation

This risk was not identified in the FDD package. As a new franchise system that began operating in 2023, there is no history of franchisee terminations, non-renewals, or other cessations to analyze. High turnover is generally a significant red flag in established systems, as it can indicate franchisee dissatisfaction, lack of profitability, or poor franchisor support. The absence of this data is a result of the system's newness.

Potential Mitigations

  • Engaging a business advisor to monitor future Item 20 disclosures for signs of increasing turnover as the system grows would be a prudent step.
  • Your attorney can help you frame questions for the earliest franchisees about their satisfaction and future intentions.
  • Your accountant should help you model potential risks associated with being one of the first franchisees in a new system.
Citations: Not applicable

Rapid System Growth

Medium Risk

Explanation

Item 20 shows extremely rapid growth plans, projecting 38 new outlets in the next year after starting with zero. For a brand new franchisor (formed in late 2022) with a small management team and limited financial resources as shown in Item 21, this aggressive expansion could strain its ability to provide adequate site selection, training, and operational support to all new franchisees. Your success depends on the quality of this support, which may be diluted.

Potential Mitigations

  • A business advisor can help you assess whether the franchisor’s support infrastructure appears adequate for its growth plans.
  • You should ask the franchisor directly about their specific plans to scale their support staff and systems to match franchise sales.
  • Speaking with the other early franchisees listed in Exhibit D about the current quality and responsiveness of support is a crucial due diligence step.
Citations: Item 20, Item 21, Item 1

New/Unproven Franchise System

High Risk

Explanation

Nora Mental Health was formed in November 2022 and began franchising in December 2022, making it a very new and unproven franchise system. As an early franchisee, you face higher risks associated with an unrefined business model, untested support systems, and minimal brand recognition. The franchisor's limited operating history and weak financial state (Item 21) compound this risk, as there is no long-term track record of success to evaluate.

Potential Mitigations

  • A franchise attorney should be retained to help you negotiate more favorable terms to compensate for the higher risk of an unproven system.
  • Intensively interview the management team about their long-term vision and speak with the first few franchisees about their initial experiences.
  • Your accountant should help you create conservative financial projections that account for the risks of joining a new brand.
Citations: Item 1, Item 20, Item 21

Possible Fad Business

Low Risk

Explanation

This risk was not identified in the FDD package. The business of providing outpatient mental health and counseling services is a well-established sector within the healthcare industry. It is not based on a fleeting trend or novelty. Therefore, the long-term market demand for the core services you will offer is considered stable and not characteristic of a fad business.

Potential Mitigations

  • Your business advisor can help you analyze the specific competitive landscape for mental health services in your local market.
  • It is still important to have your accountant help you develop a business plan that accounts for local market factors and competition.
  • Consult with your attorney to understand any local regulations that could impact your business operations.
Citations: Not applicable

Inexperienced Management

Medium Risk

Explanation

While the management team in Item 2 has experience in the mental health and related business fields, their specific experience in managing and supporting a franchise system appears limited, as the company is new. The CEO has franchising experience from Subway, but the team as a whole is new to operating this specific franchise. Inexperienced franchise management can lead to challenges in providing effective training, marketing, and operational support, which are critical for your success.

Potential Mitigations

  • You should directly question the management team about how their past experiences have prepared them to support a franchise network.
  • Engage a business advisor to help you assess the adequacy and experience of the support team.
  • It is important to speak with the earliest franchisees about the quality of support and guidance they have received so far.
Citations: Item 2, Item 1, Item 11

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 indicates the franchisor is a privately held limited liability company. There is no disclosure of ownership by a private equity firm or other institutional investment group. Decision-making appears to reside with the founders and management team listed in Item 2, rather than an outside financial firm with potentially different priorities.

Potential Mitigations

  • Your attorney can confirm the corporate structure and ownership during your due diligence process.
  • It is wise to ask the franchisor if they have any plans to seek outside investment that could change the ownership structure in the near future.
  • Your business advisor can help you understand the pros and cons of different franchisor ownership structures.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 does not disclose the existence of any parent company. The franchisor, Nora Mental Health, LLC, appears to be the primary and sole entity responsible for the franchise system. Therefore, the risk of unassessed financial instability or control from an undisclosed parent entity is not present.

Potential Mitigations

  • Your attorney can perform a corporate records search to confirm that there are no undisclosed parent or holding companies.
  • It is still critical for your accountant to analyze the financial statements of the disclosed franchisor entity, as its health is paramount.
  • A business advisor can help you evaluate the overall corporate structure and its implications for you as a franchisee.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 of the FDD clearly states, "We do not have any parent or predecessor companies." This means the current franchisor is the original entity for this franchise system, and there is no prior corporate history under a different name or owner that you need to investigate for hidden issues like past litigation or franchisee failures.

Potential Mitigations

  • Your attorney can verify the franchisor's corporate history as part of the due diligence process.
  • Focus your due diligence efforts on the current management team's experience and the system's present condition, as advised by your business advisor.
  • You should still ask early franchisees about the history of the company-owned operations that existed before franchising began.
Citations: Not applicable

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the FDD package. Item 3 states that there is no litigation that requires disclosure. For a very new franchisor, this is not unusual, but it is a positive factor that there are no pending lawsuits from franchisees or regulators alleging issues like fraud, misrepresentation, or breach of contract. A pattern of such litigation would be a major red flag.

Potential Mitigations

  • Your attorney can conduct a public records search to independently verify if any litigation exists that may not have been disclosed.
  • It's good practice to ask the franchisor if they are aware of any pending disputes that have not yet resulted in formal litigation.
  • You should ask early franchisees if they have had any significant disputes with the franchisor.
Citations: Not applicable
2

Disclosure & Representation Risks

Total: 15
6
2
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
5
4
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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4

Legal & Contract Risks

Total: 16
9
4
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
1
3
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
5
2
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
3
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
8
3
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
10
5
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.