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How much does LivingRite cost?
Initial Investment Range
$37,300 to $107,950
Franchise Fee
$25,000
The franchisee will operate LivingRite™ facilities offering approved empirically validated mental and behavioral health services.
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LivingRite April 28, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 21, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The FDD explicitly warns that Mental Health Branding, LLC's (MHB) financial condition calls its ability to provide support into question. This is confirmed by audited financials in Exhibit B showing a negative net worth as of year-end 2024. This financial instability, driven by owner distributions exceeding net income, poses a significant risk to the franchisor's long-term viability and its capacity to support your business.
Potential Mitigations
- Your accountant must analyze the franchisor's financials, focusing on the negative equity and the trend of distributions exceeding net income.
- It is critical to discuss the implications of the franchisor's solvency with your financial advisor.
- Your attorney should investigate if any financial assurances, such as bonds or escrow accounts, have been required by state regulators due to this condition.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified in the FDD. Item 20 data does not show high franchisee turnover. Generally, high turnover can signal systemic problems like unprofitability or poor franchisor support. Since this is a very young system with few franchisees, monitoring this data in future FDDs will be important to assess long-term health and franchisee satisfaction.
Potential Mitigations
- Asking current franchisees about their satisfaction and future intentions can provide insight into system health; your business advisor can help frame questions.
- Your accountant should help you model different scenarios to understand the profitability needed to ensure a long-term commitment.
- Before signing, discussing the franchisor's long-term vision and support plans with management may offer some reassurance.
Rapid System Growth
Low Risk
Explanation
The risk of rapid growth straining franchisor resources was not identified. Item 20 data indicates a very slow and deliberate pace of franchise expansion. In general, explosive growth can be a red flag, as a franchisor's support systems may not keep pace, leading to inadequate assistance for franchisees. The franchisor's slow growth may also be a point of discussion.
Potential Mitigations
- It is wise to ask the franchisor about their future growth plans and how they intend to scale support systems accordingly.
- A business advisor can help you assess whether the franchisor’s infrastructure is appropriate for its current size and planned growth.
- Discussing the quality and responsiveness of current support with existing franchisees provides a valuable baseline.
New/Unproven Franchise System
High Risk
Explanation
MHB is a new franchisor, formed in 2021 and franchising since May 2021, with only four franchised units operating. While an affiliate has operational experience, the franchisor entity itself is unproven in supporting a franchise system. Investing in a new system carries higher risks, including potential flaws in the business model, minimal brand recognition, and underdeveloped support structures, which could impact your success.
Potential Mitigations
- Your business advisor can help you conduct extensive due diligence on the founders' and management's experience in both the industry and in franchising.
- Speak to the first few franchisees listed in Item 20 about their experiences and assess the franchisor's capitalization and support with your accountant.
- An attorney could help you negotiate more favorable terms, such as lower fees or enhanced protections, to compensate for the higher risk.
Possible Fad Business
Low Risk
Explanation
This specific risk was not identified in the FDD package. The business of providing mental and behavioral health services is an established industry with sustained demand, not a new or trendy concept. However, any business can be subject to changing market dynamics and consumer preferences, which is a general business risk to consider.
Potential Mitigations
- A business advisor can help you independently assess the long-term market demand for these specific services in your local area.
- Evaluate the franchisor's plans for innovation, adaptation, and staying relevant by reviewing the services described in Item 1 and the support offered in Item 11.
- Consider the sustainability of the business model and its resilience to economic downturns with your financial advisor.
Inexperienced Management
High Risk
Explanation
The franchisor entity, Mental Health Branding, LLC, was formed in 2021 and has limited experience managing a franchise system. While Item 2 shows its principals have operated a similar business since 2009 through an affiliate, direct experience in providing franchisee support, training, and managing a national brand is not demonstrated. This lack of direct franchising experience could affect the quality of support and strategic guidance you receive.
Potential Mitigations
- A thorough vetting of the management team's background in franchising, not just industry operations, is important and can be reviewed with a business advisor.
- Speaking with the few existing franchisees about the quality of the support and systems provided is critical.
- It is prudent to inquire directly about whether the franchisor has engaged experienced franchise consultants to guide its development.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 does not indicate that the franchisor is owned by a private equity firm. Generally, private equity ownership can introduce risks related to prioritizing short-term investor returns over the long-term health of the franchise system, which may affect decisions on fees, support, and vendor relationships.
Potential Mitigations
- It's good practice to research the ownership structure of any franchisor with your business advisor.
- Your attorney can help you understand the franchisor's rights to sell or assign the franchise system to a new owner.
- Speaking with franchisees about their relationship with ownership can provide insight into the franchisor's long-term philosophy.
Non-Disclosure of Parent Company
Medium Risk
Explanation
The FDD discloses that the franchisor itself does not operate any locations, but its affiliate, Professional Services in Health Psychology, Ltd., does. The franchisor's own financial statements show negative equity. While affiliate operations provide some experience, the financial health and obligations of the parent or affiliate entities are not fully detailed. Without a parental guarantee, the franchisor's ability to provide support, as highlighted in its own risk factors, may be questionable.
Potential Mitigations
- Your accountant and attorney should carefully review the relationship between the franchisor and its affiliates as described in Item 1.
- Given the franchisor's financial state, it is important to ask if there is a formal support agreement or guarantee from the more established affiliate.
- In discussions with your financial advisor, assess the risk of relying on a financially weak franchisor, even with an experienced affiliate.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD. Item 1 indicates the franchisor has no predecessors. In general, if a franchisor acquired a system from a predecessor, it would be important to investigate that predecessor's history for issues like litigation, bankruptcy, or high franchisee failure rates, as these could indicate inherited problems with the brand or operating system.
Potential Mitigations
- For any franchise, your attorney can help you review Item 1 carefully for any mention of predecessors.
- If a predecessor is identified, a business advisor can assist in researching its historical track record through public records and news archives.
- Asking long-term franchisees about their experiences under any previous ownership can provide valuable context.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD. Item 3 discloses that there is no material litigation required to be disclosed. A pattern of franchisee-initiated lawsuits alleging fraud or franchisor-initiated suits against franchisees can be a major red flag, potentially indicating systemic problems with the franchisor's practices or the viability of the business model.
Potential Mitigations
- Your attorney should always review Item 3 of any FDD to analyze the nature, status, and outcome of any disclosed litigation.
- Independent legal research, with the assistance of an attorney, can sometimes uncover additional context or cases not required to be disclosed.
- Always treat a pattern of fraud claims or an unusually high volume of litigation as a significant concern.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.