Phenix Salon Suites Logo

Phenix Salon Suites

Initial Investment Range

$721,109 to $1,623,469

Franchise Fee

$66,450 to $270,150

As a franchisee, you will operate a Phenix Salon Suites business that develops fully equipped luxury suites and will license these suites to independent salon and other business professionals under the Phenix Salon Suites mark.

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Phenix Salon Suites May 5, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
3
0
7

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

Phenix Salon Suites Franchising, LLC (Phenix) explicitly warns in the "Special Risks" section that its financial condition calls into question its ability to provide services and support. While the audited financial statements show consistent profitability and reliance on royalties over franchise fees, this direct disclosure is a significant warning that cannot be overlooked. The franchisor may be required by certain states to highlight this potential risk to you.

Potential Mitigations

  • Your accountant must meticulously review the audited financial statements, including all footnotes, to form an independent opinion on the franchisor's stability.
  • A business advisor should help you assess if the franchisor's resources are sufficient for its growth plans.
  • It's crucial to ask your attorney about the implications of any state-mandated financial assurance requirements, such as bonding or fee deferrals.
Citations: Special Risks to Consider About This Franchise, Item 21, Exhibit D

High Franchisee Turnover

Low Risk

Explanation

The franchise turnover rates disclosed in Item 20 do not appear to be high. A low turnover rate can suggest a stable system with generally satisfied franchisees. However, it's always important to understand the reasons behind any unit closures or transfers, as this data provides insight into the challenges franchisees may face within the system.

Potential Mitigations

  • Speaking with several current and former franchisees from the lists provided in the FDD is a critical step in your due diligence.
  • A discussion with your business advisor can help you formulate key questions about franchisee satisfaction and profitability.
  • Your attorney should help you understand the context of any franchisor re-acquisitions of franchisee locations.
Citations: Not applicable

Rapid System Growth

High Risk

Explanation

The franchisor has a very large number of franchisees who have signed agreements but have not yet opened, as disclosed in Item 20. This is also highlighted as a "Special Risk." This significant backlog could strain the franchisor's support systems for site selection, construction, and initial training. You may experience delays in opening your own outlet if the franchisor's resources are spread too thin across many new projects.

Potential Mitigations

  • Discussing the franchisor's capacity to support this large number of new openings with your business advisor is essential.
  • You should ask the franchisor for their specific plan to manage this pipeline of unopened locations.
  • Contacting franchisees who are currently in the pre-opening phase to inquire about their experience and any delays is a valuable due diligence step.
Citations: Special Risks to Consider About This Franchise, Item 20

New/Unproven Franchise System

Low Risk

Explanation

This risk was not identified, as the franchisor has been offering franchises since 2010 and has a substantial number of operating units. An unproven system can be risky due to a lack of established brand recognition, untested operational procedures, and potentially unstable support structures. A mature system generally offers more predictability and a more developed support network.

Potential Mitigations

  • It is still wise to have a business advisor help you evaluate the franchisor's history and the experience of its management team.
  • Even in established systems, consulting with your accountant to review the franchisor's multi-year financial performance is a key due diligence step.
  • Your attorney can help investigate any significant changes in ownership or strategy that might affect the system's stability.
Citations: Not applicable

Possible Fad Business

Low Risk

Explanation

The business model, which involves leasing studio space to salon and wellness professionals, is based in the well-established beauty services industry and is not considered a fad. Investing in a fad business carries the risk that consumer interest could decline rapidly, leaving you with a long-term franchise contract for a business with dwindling demand.

Potential Mitigations

  • Engaging a business advisor to research the long-term trends and competitive landscape in the salon suite industry is a prudent step.
  • You should assess the local demand for this type of service in your proposed market with a real estate professional.
  • Discussing the business model's resilience to economic shifts with a financial advisor can provide valuable insights.
Citations: Not applicable

Inexperienced Management

Low Risk

Explanation

The management team described in Item 2 appears to have extensive and relevant experience in both the salon industry and in franchising. An inexperienced management team can be a significant risk, as they may lack the skills to provide effective support, manage system growth, or make sound strategic decisions, potentially jeopardizing your investment.

Potential Mitigations

  • A business advisor can help you independently verify the backgrounds and track records of the key executives listed.
  • It remains valuable to ask current franchisees about their direct experiences and the quality of support they receive from the management team.
  • Your attorney can research if there has been any recent, significant turnover in key management positions.
Citations: Not applicable

Private Equity Ownership

High Risk

Explanation

The franchisor is owned by a holding company, Phenix 1929 Holding LLC, which was formed in 2021. This structure is often associated with private equity or investment firm ownership. Such ownership can introduce a focus on maximizing short-term returns, which might lead to decisions that are not always aligned with the long-term health of franchisees, such as increasing fees or reducing support.

Potential Mitigations

  • Investigating the track record of Phenix 1929 Holding LLC with a business advisor could provide valuable insight.
  • Speaking with franchisees who were in the system before and after the 2021 ownership change about any differences in support or philosophy is crucial.
  • Your attorney should review the assignment clauses in the Franchise Agreement to understand how easily the system can be sold again.
Citations: Item 1, Item 2

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified, as the franchisor clearly discloses its parent company in Item 1. In some situations, a franchisor's failure to disclose a parent company or provide its financial statements can obscure the true financial stability and control structure of the franchise system. This can be particularly risky if the franchisor entity itself is thinly capitalized and relies on the parent for support.

Potential Mitigations

  • It is good practice to have your accountant review the franchisor's financials to assess whether it appears to be a well-capitalized entity on its own.
  • Your attorney can help you understand the relationship between the franchisor and its parent company.
  • A business advisor can help you research the parent company to understand its overall business activities and reputation.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

The franchisor does not disclose any predecessors in Item 1. When a franchisor has predecessors, it is important to review their history for any signs of trouble, such as litigation, bankruptcy, or high franchisee failure rates. A lack of predecessor history means the analysis focuses solely on the current franchising entity's track record.

Potential Mitigations

  • A review of the franchisor's own history of litigation (Item 3) and franchisee turnover (Item 20) with your attorney is still a critical step.
  • Your accountant should analyze the franchisor's financial statements over the past three years for any negative trends.
  • Speaking with long-term franchisees about the system's history and evolution can provide valuable context.
Citations: Not applicable

Pattern of Litigation

Low Risk

Explanation

The FDD does not disclose a pattern of litigation involving claims of fraud or misrepresentation from franchisees. A history of such lawsuits can be a major red flag, potentially indicating systemic problems with the franchisor's sales practices or business model. The disclosed regulatory action regarding "no-poach" clauses appears to have been resolved.

Potential Mitigations

  • Your attorney should still review the details of any disclosed litigation to understand its implications.
  • It's advisable to have a business advisor help you conduct public record searches for any litigation that may not have been required to be disclosed.
  • Asking current and former franchisees about their experiences and any disputes they may have had is a crucial due diligence step.
Citations: Not applicable
2

Disclosure & Representation Risks

Total: 15
5
2
8

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
3
6
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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4

Legal & Contract Risks

Total: 16
5
6
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
2
2
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
4
5
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
1
2
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
4
5
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
6
9
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.