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Storage Authority
How much does Storage Authority cost?
Initial Investment Range
$298,000 to $9,800,000
Franchise Fee
$72,000
We offer franchisees the opportunity to operate a Storage Authority® self-storage outlet which may include storage both inside or outdoors and include RV or other vehicle storage.
Enjoy our partial free risk analysis below
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Storage Authority March 13, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 22, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor, Storage Authority, LLC (Storage Authority), explicitly warns in the FDD that its financial condition “calls into question the franchisor’s ability to provide services and support to you.” The audited financial statements confirm this, showing a significant Member’s Deficit (negative net worth) of ($527,984) for 2024. The company's revenue is overwhelmingly from one-time franchise fees, not sustainable royalties, and the owner has taken large distributions despite the company's insolvency.
Potential Mitigations
- A franchise accountant must thoroughly review the audited financials, including the large contract liabilities and the company's negative equity position.
- It is critical to discuss the implications of the owner taking significant distributions from a financially weak company with your financial advisor.
- Your attorney should advise on the protections, if any, offered by state-mandated financial assurances like surety bonds mentioned in some state addenda.
High Franchisee Turnover
High Risk
Explanation
Item 20 data reveals a critically high rate of franchise failure and stagnation. As of the end of 2024, there are zero operational franchised outlets. Over the last three years, the only two franchises that opened have both ceased operations. Furthermore, there are 27 franchise agreements signed where the outlets have not yet opened. This pattern strongly suggests systemic issues that may prevent franchisees from successfully launching or sustaining their businesses.
Potential Mitigations
- Your business advisor should help you investigate the specific reasons why 100% of opened franchises have failed and 27 have not opened.
- It is essential to contact the former franchisees listed in Exhibit D-2 to understand their experiences and reasons for leaving the system.
- An accountant can help you assess the viability of the business model given the extremely high rate of failure disclosed in Item 20.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD Package. Rapid growth can strain a franchisor's ability to provide adequate support. However, Storage Authority's Item 20 data shows the opposite problem: system shrinkage and stagnation, with zero operational franchisees and a large number of unopened units. The risk here is not from rapid growth but from a lack of any successful growth, which is addressed in the 'High Franchisee Turnover' risk.
Potential Mitigations
- You should discuss the system's lack of successful growth with current and former franchisees to understand the underlying causes.
- A business advisor can help assess whether the franchisor has a viable plan to establish a stable and supportive operational base.
- Your accountant should review the franchisor's financials to determine if they have the resources to support any future growth.
New/Unproven Franchise System
High Risk
Explanation
While the franchisor has existed since 2014 and the founder has prior industry experience, the franchise system itself appears unproven and unstable. Item 20 shows a complete failure of the franchised outlet network to launch and sustain itself, with zero operational units at year-end 2024. This lack of a successful track record for the franchise model presents a very high risk to any new investor, regardless of the franchisor's age.
Potential Mitigations
- A business advisor can help you perform deep due diligence on why the franchise model has failed to produce any successful operating units.
- It is crucial to understand from former franchisees what specific challenges they faced with the system's allegedly proven methods.
- Your attorney should help you scrutinize the franchisor's obligations, as their ability to provide effective support seems questionable based on past results.
Possible Fad Business
Low Risk
Explanation
This specific risk was not identified in the FDD Package. The self-storage industry is a well-established business sector and not typically considered a fad. The risk for this franchise appears to stem not from transient consumer demand, but from potential issues within the business model, support structure, or financial stability of the franchisor, as indicated in other parts of the FDD.
Potential Mitigations
- Engage a business advisor to research the long-term stability and competitive landscape of the self-storage market in your specific area.
- You should still ask the franchisor about their plans for innovation and adaptation to stay competitive in a mature industry.
- An accountant can help you model the financial resilience of a self-storage business to various economic cycles.
Inexperienced Management
High Risk
Explanation
While the President has extensive industry experience, the franchise system's track record raises questions about the management team's collective ability to establish and support a successful franchise network. Item 20 shows zero operational franchisees, suggesting a potential gap between industry knowledge and the specific skills needed to select, train, and support franchisees to the point of successful, sustained operation. The Franchise Director also has limited prior industry or franchise experience.
Potential Mitigations
- Your business advisor should help you assess whether the management team's experience translates into effective franchisee support.
- It would be beneficial to ask former franchisees about the quality and effectiveness of the management team's guidance and support.
- You should directly question management about their plan to address the 100% failure rate of opened franchises and the large number of unopened units.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD Package. Private equity ownership can bring risks related to short-term profit motives. Item 1 indicates the franchisor is a limited liability company and does not disclose any ownership by a private equity firm. The risks associated with this franchisor appear to stem from its own financial condition and operational history rather than the influence of an institutional investor.
Potential Mitigations
- It is always a good practice to ask your attorney to verify the ownership structure of the franchisor entity.
- A business advisor can help you understand the different risks associated with founder-led versus private equity-owned franchise systems.
- You should review the franchisor's right to assign the franchise agreement, as this could lead to new ownership in the future.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD Package. A franchisor's failure to disclose a parent company or its financials when required can hide significant risks. In this case, Item 1 states that Storage Authority does not have any parent companies. The financial risks are transparently, and concerningly, disclosed in the franchisor's own financial statements.
Potential Mitigations
- An attorney can help confirm the franchisor's corporate structure and the absence of any undisclosed parent entities.
- You should understand that without a parent company guarantee, the franchisor's ability to support you rests solely on its own financial condition.
- An accountant should review the franchisor's financials to assess its standalone viability.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD Package. A franchisor must disclose the history of any predecessors from which it acquired the business. Item 1 of this FDD states that Storage Authority does not have any predecessors. Therefore, the operational and financial history presented is that of the current entity, and there are no hidden risks from a prior owner of the system.
Potential Mitigations
- An attorney can help verify the franchisor's history and confirm the absence of any predecessor entities.
- It is always good practice to ask early franchisees in any system about the company's history and any changes in ownership or branding.
- Your business advisor can help you research the background of the franchisor's founders and key executives.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD Package. A pattern of litigation against a franchisor can be a major red flag. However, Item 3 states that there is no litigation that requires disclosure. While this is a positive sign on its own, it should be weighed against the other significant risks present in this FDD, such as the franchisor's financial condition and high franchisee turnover rate.
Potential Mitigations
- An attorney can conduct independent searches for litigation that may not have met the technical disclosure threshold of Item 3.
- You should still review the dispute resolution clauses in the Franchise Agreement with your attorney, as these dictate how future conflicts would be handled.
- Asking former franchisees about any disputes, settled or otherwise, can provide valuable insight.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.