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How much does Pizza Factory cost?
Initial Investment Range
$318,000 to $740,000
Franchise Fee
$15,000 to $25,000
The franchise offered is for a fast casual pizza and pasta restaurant which offers sit-down (except in certain “express locations”), take-out service and delivery service.
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Pizza Factory January 30, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 22, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor, Pizza Factory Franchising LLC (Pizza Factory), is a newly formed entity (December 2024) with minimal assets, showing only $65,000 cash on its initial balance sheet. It operates under a license agreement and recently purchased the assets of the long-operating predecessor. This thin capitalization means the franchisor may have limited financial ability to support the system, invest in the brand, or withstand financial challenges without relying on its parent company, whose financials are not provided.
Potential Mitigations
- Your accountant must carefully evaluate the franchisor's balance sheet and the significance of its recent formation and minimal capitalization.
- A franchise attorney should review the relationship and obligations between the franchisor and its parent companies to assess the true financial backing of the system.
- It is important to discuss the franchisor's capitalization and plans for funding system support with your business advisor.
High Franchisee Turnover
Medium Risk
Explanation
Item 20 data does not show a high rate of terminations, with only three in 2023. However, the number of transfers to new owners is notable (9 in 2023, 11 in 2022). A high transfer rate can sometimes mask underperforming units being sold under distress. Additionally, the table shows zero units 'Ceased Operations for Other Reasons' over three years, which may warrant further inquiry to understand how store closures are categorized.
Potential Mitigations
- Engaging a business advisor to analyze the franchisee turnover and transfer rates in Item 20 is a prudent step.
- You should contact former franchisees from the provided list to understand their reasons for leaving the system.
- Your franchise attorney can help you formulate questions for the franchisor regarding the circumstances of the numerous transfers.
Rapid System Growth
Low Risk
Explanation
This risk was not identified. The FDD's Item 20 data shows steady and managed growth in the number of franchised outlets over the past three years, not the kind of explosive growth that might strain a franchisor's support systems. However, rapid growth is a risk to monitor in any franchise system. A franchisor expanding too quickly may struggle to provide adequate training, site selection assistance, and ongoing operational support to all of its new franchisees.
Potential Mitigations
- Discussing the franchisor's plans for future growth and how they intend to scale their support systems is a valuable conversation to have with your business advisor.
- It is wise to ask current franchisees about the quality and responsiveness of the support they currently receive from the franchisor.
- Your accountant can help assess whether the franchisor's financial statements reflect sufficient investment in support infrastructure.
New/Unproven Franchise System
Medium Risk
Explanation
While the Pizza Factory brand has operated since 1982, the franchisor entity is a new company formed in late 2024 under new ownership. The executive team also appears to be recently appointed. While leveraging an established brand, this new franchising entity lacks a long-term track record of its own in managing the system and providing support. This presents a risk that the support structure and company culture may change under the new leadership.
Potential Mitigations
- A business advisor can help you investigate the track record and franchising experience of the new parent company and its management team.
- You should speak with franchisees who have been with the system through the ownership transition to understand any changes in support.
- Your attorney should review any changes in the franchise agreement offered by the new entity compared to the predecessor's agreement.
Possible Fad Business
Low Risk
Explanation
This risk was not identified. The Pizza Factory concept is a traditional pizza restaurant, a business model with a long history of consumer demand. The risk of the entire concept being a short-term fad is low. However, in any competitive industry like food service, it is crucial to stay current with consumer preferences, technology, and marketing trends to ensure long-term viability. The franchisor's ability to innovate and adapt the system is a key factor for success.
Potential Mitigations
- With your business advisor, you should assess the long-term consumer demand for this type of restaurant in your specific local market.
- It is important to ask the franchisor about their strategy and budget for research, development, and system innovation.
- Speaking with current franchisees can provide insight into how well the franchisor adapts to changing market conditions.
Inexperienced Management
Medium Risk
Explanation
Item 2 indicates that some key executives of the new franchisor entity are relatively new to their roles within this specific system, having started in 2024 or 2025. While they may have prior industry experience, their track record with this particular brand and support system is short. A new management team may implement changes or have a different support philosophy than the predecessor, which can introduce uncertainty for franchisees.
Potential Mitigations
- Thoroughly vetting the specific franchising and operational experience of the key executives listed in Item 2 is a crucial step for your business advisor.
- You should ask current franchisees about their direct experiences with the new management team's responsiveness and support quality.
- Your attorney can help you understand how the new management's background might influence their interpretation of the franchise agreement.
Private Equity Ownership
Medium Risk
Explanation
The franchisor's parent company, Wonder Franchises, LLC, appears to be a franchise holding company. This structure can sometimes prioritize investor returns over the long-term health of franchisees. The Franchise Agreement also gives the franchisor the right to sell or assign the brand and your agreement to another company without your consent. This could result in a new owner with a different philosophy or less experience, potentially impacting the support and direction of the system.
Potential Mitigations
- A business advisor can help you research the parent company's reputation and its track record with other franchise brands, if any.
- It is important to ask your attorney to explain the implications of the franchisor's right to assign the agreement to a new owner.
- You should discuss with current franchisees if they have observed any changes in focus or support since the new ownership took over.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified. The FDD in Item 1 clearly discloses the parent and grandparent companies of the franchisor. However, it is important to note that the financial statements provided in Item 21 are for the newly formed franchisor entity only, not for its more established parent companies. This means the full financial strength of the ultimate ownership group is not disclosed, which can be a risk if the franchisor entity itself is thinly capitalized.
Potential Mitigations
- Your accountant should analyze the provided franchisor financials and assess the potential risks associated with its limited capitalization.
- An attorney can help clarify the legal and financial relationships between the franchisor and its parent entities.
- It is wise to ask the franchisor if the parent company provides any financial guarantees for the franchisor's obligations.
Predecessor History Issues
Medium Risk
Explanation
The FDD discloses that the current franchisor is a new entity that acquired the assets from a long-time predecessor, Pizza Factory, Inc. Item 3 discloses litigation against this predecessor involving franchisee claims of negligent misrepresentation and fraud related to site selection assistance, which was settled. While this litigation did not involve the current franchisor, it is part of the system's history and may indicate past issues in the franchise relationship that could be relevant.
Potential Mitigations
- Your attorney should carefully review all disclosures related to the predecessor, including the details of the past litigation in Item 3.
- A conversation with long-term franchisees about their experiences under the predecessor's management could provide valuable context.
- Inquiring with the new franchisor about what changes have been made to address issues that may have existed under the predecessor is advisable.
Pattern of Litigation
Medium Risk
Explanation
Item 3 discloses one past lawsuit against the predecessor franchisor brought by a franchisee alleging fraud, negligent misrepresentation, and other claims related to site selection support. While this is not a broad pattern of many lawsuits, the nature of the allegations is serious. The matter was settled, with the predecessor agreeing to pay up to $65,000. This history could suggest potential issues in the franchisor-franchisee relationship or sales process that you should carefully consider.
Potential Mitigations
- Having your attorney thoroughly review the details of the litigation disclosed in Item 3 is a critical step.
- You should ask the franchisor what steps they have taken to prevent similar disputes from arising with franchisees in the future.
- Speaking with other franchisees about their experience with the site selection and support process is an important part of due diligence.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems