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Woops!

Initial Investment Range

$64,875 to $455,675

Franchise Fee

$51,000 to $152,000

You will operate a business engaged in the sale of luxury gifting services and packages of French-style macaron pastries, and other various luxury confections, cookies, baked goods.

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Woops! April 15, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
2
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor's audited financial statements reveal a persistent and significant negative net worth, with a member's deficit of over $350,000 in both 2023 and 2024. This weak financial position is explicitly noted as a 'Special Risk' and has triggered requirements in several states for the franchisor to defer your initial fee collection. This condition may impact their ability to provide support, invest in the brand, or remain solvent.

Potential Mitigations

  • Your accountant must conduct a thorough review of the multi-year financial statements, including all footnotes, to assess the franchisor's long-term viability.
  • Inquire with your attorney about the specific protections offered by the state-mandated fee deferrals.
  • A business advisor can help you evaluate if the franchisor has sufficient resources to fulfill its support obligations despite the negative equity.
Citations: Item 21, Exhibit D, State Addenda (IL, MD, SD, ND, VA)

High Franchisee Turnover

High Risk

Explanation

The FDD discloses a high franchisee turnover rate. Item 20 data for 2024 shows a 24% negative churn rate, calculated from 3 terminations, 1 non-renewal, and 2 units reacquired by the franchisor out of a starting base of 25. This is also explicitly listed as a 'Special Risk'. A high turnover rate may indicate systemic problems, such as franchisee unprofitability, dissatisfaction with the business model, or inadequate support.

Potential Mitigations

  • It is critical to contact a significant number of former franchisees listed in Item 20 to understand their reasons for leaving the system.
  • Your business advisor should help you analyze the specific data in Item 20 tables to identify any worrying trends over the past three years.
  • Discuss the potential impact of high turnover on brand reputation and system stability with your attorney.
Citations: Item 20, FDD Page 4

Rapid System Growth

Low Risk

Explanation

This specific risk was not identified in the FDD Package. Item 20 data does not show a pattern of rapid system expansion; rather, the number of franchised outlets has been stable or slightly declining. Rapid growth can strain a franchisor's ability to provide adequate support, so its absence here is notable. However, you should still monitor the franchisor's growth plans and support capacity.

Potential Mitigations

  • A business advisor can help you assess if the franchisor's current support infrastructure is appropriately scaled for the existing system size.
  • During due diligence calls, you should ask current franchisees about the quality and timeliness of the support they receive from the franchisor.
  • Your accountant should review the franchisor's financial statements to ensure they are investing adequately in support systems for their current franchisees.
Citations: Not applicable

New/Unproven Franchise System

Medium Risk

Explanation

The franchisor began operations in 2015. While not a startup, it is not a long-established system. The financial instability noted in Item 21 and the high franchisee turnover rate shown in Item 20 suggest the business model may not yet be fully proven for long-term franchisee success. This presents a higher level of risk compared to more mature and stable franchise systems, as support systems and brand recognition may still be developing.

Potential Mitigations

  • With your business advisor, conduct extensive due diligence on the long-term market viability of the specific products and business model.
  • An accountant's review of the financial statements is crucial to assess if the company is moving toward stability or continuing to struggle.
  • Speaking with the earliest franchisees in the system can provide insight into how the franchisor's support and systems have evolved over time.
Citations: Item 1, Item 2, Item 20, Item 21

Possible Fad Business

Medium Risk

Explanation

The business is centered on French-style macarons and luxury gifting. While this is a distinct niche, a concept heavily reliant on a single, fashionable pastry item may be vulnerable to shifts in consumer trends. The long-term, widespread demand for macarons could fluctuate, which might impact the sustainability of the business model. You should carefully consider the concept's staying power beyond its current appeal.

Potential Mitigations

  • It is wise to research the long-term consumer market trends for specialty pastries and high-end confectioneries with a business advisor.
  • Ask the franchisor about their plans for product innovation and diversification to reduce reliance on a single core item.
  • Evaluate the business's resilience to economic downturns, as luxury goods can be among the first expenses consumers cut, with your financial advisor.
Citations: Item 1

Inexperienced Management

Low Risk

Explanation

This specific risk was not identified in the FDD Package. The executive profiles in Item 2 indicate that the key personnel, such as the CEO, have been with the company or its affiliates since 2015 or earlier. This suggests the management team has direct experience operating this specific business concept and franchise system. This continuity can be a positive factor for system stability and knowledge.

Potential Mitigations

  • You should still ask current franchisees about their direct experiences with the management team's competence and support.
  • A business advisor can help you research the professional backgrounds of the key executives listed in Item 2 for additional context.
  • Your attorney can help you formulate questions to the franchisor about their long-term vision and strategic direction for the company.
Citations: Not applicable

Private Equity Ownership

Low Risk

Explanation

This specific risk was not identified in the FDD Package. Item 1 does not indicate that the franchisor is owned or controlled by a private equity firm. The management team appears to consist of the company's founders and long-term executives. This typically means that business decisions are less likely to be driven by short-term investor return timelines that can sometimes be associated with private equity ownership.

Potential Mitigations

  • During due diligence, you can confirm the ownership structure with the franchisor.
  • Your attorney can review the corporate documents to verify the ownership information presented in Item 1.
  • A business advisor can help you understand the pros and cons of different franchisor ownership structures.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This specific risk was not identified in the FDD Package. Item 1 clearly discloses the relationship with two key affiliates: BYWOOPS, LLC, which owns the trademarks, and FoodArt Bakery, LLC, which is a designated supplier. There is no indication of any other parent or controlling entity whose financial information might be missing. The franchisor appears transparent about its corporate structure.

Potential Mitigations

  • Your attorney can confirm that the disclosed affiliate structure is complete and that no other entities exert control.
  • An accountant's review of the disclosed financials for the franchisor and its affiliates is important to understand their interdependencies.
  • You should ask the franchisor to explain the roles and interactions of each affiliate company.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This specific risk was not identified in the FDD Package. Item 1 clearly states that the franchisor has no parent or predecessor company. Therefore, there is no hidden history of prior business failures, litigation, or high turnover under a different corporate name that you need to be concerned about. Your evaluation can focus solely on the history of WOOPS! FRANCHISE, LLC.

Potential Mitigations

  • Your attorney can verify the franchisor's corporate history to confirm the absence of any predecessors.
  • You can focus your due diligence efforts on the operating history disclosed in Items 3, 4, and 20 for the current franchisor entity.
  • A business advisor can help you research the company's history through public records as an additional verification step.
Citations: Not applicable

Pattern of Litigation

Low Risk

Explanation

This specific risk was not identified in the FDD Package. Item 3 states, "No litigation is required to be disclosed in this Item." This indicates that the franchisor, its predecessors, and its management have not been involved in the types of legal disputes (such as fraud or franchise law violations) that must be reported. The absence of such litigation can be a positive sign about the franchisor's practices and relationship with franchisees.

Potential Mitigations

  • Your attorney can perform an independent search for litigation involving the franchisor as a secondary check.
  • During discussions with current and former franchisees, you can inquire about any legal disputes they may be aware of.
  • A business advisor can help you understand what types of litigation are considered routine versus those that are red flags.
Citations: Not applicable
2

Disclosure & Representation Risks

Total: 15
5
2
8

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
4
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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4

Legal & Contract Risks

Total: 16
7
7
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
3
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
4
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
1
3
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
4
7
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
10
6
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
1
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.