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How much does Pure Barre cost?
Initial Investment Range
$314,411 to $629,345
Franchise Fee
$102,800 to $166,400
The franchise is the right to develop, own and operate, as part of the Pure Barre® system, a fitness studio that provides barre and other specialized exercise classes using designated equipment.
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Pure Barre April 8, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 22, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor, PB Franchising SPV, LLC (PB Franchising), is guaranteed by its parent, XPOF Assetco, LLC, which has positive net worth. However, the auditor's report includes an "Emphasis of Matter" paragraph noting significant related-party transactions that may affect the financials. Crucially, the parent's financial notes state that substantially all of the guarantor's assets are pledged as collateral for the ultimate parent's (Xponential Fitness, Inc.) debt, creating significant structural risk for the franchise system.
Potential Mitigations
- Your accountant must review the consolidated financial statements, paying close attention to the notes regarding related-party transactions and debt obligations.
- It is critical to have your attorney assess the implications of the franchisor's assets being used as collateral for its parent company's debt.
- Discuss the overall financial structure and its potential impact on franchisor support with a qualified business advisor.
High Franchisee Turnover
High Risk
Explanation
Item 20 data reveals a significant level of franchisee turnover. In 2023, 41 franchised studios left the system through termination, cessation, or reacquisition, alongside 98 transfers to new owners. In 2024, 23 units left the system and another 55 were transferred. Consistently high numbers of cessations and transfers can be an indicator of potential franchisee unprofitability, dissatisfaction, or other systemic issues that may not be immediately apparent from net growth figures.
Potential Mitigations
- An accountant can help you calculate the effective annual turnover rates and compare them against available industry benchmarks.
- It is highly recommended to contact a significant number of former franchisees from the lists in Item 20 to understand their reasons for leaving.
- Your attorney should help you formulate questions for former franchisees regarding their operational and financial experiences.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD package. The data provided in Item 20 does not indicate unusually rapid system growth that might outpace the franchisor's support capabilities. Rapid growth can sometimes strain a franchisor's resources, leading to diminished support for individual franchisees as the system struggles to keep up with expansion.
Potential Mitigations
- A business advisor can help you analyze the system's growth trajectory in the context of the overall industry.
- Discussing the franchisor's growth plans and their strategy for scaling support infrastructure is a prudent step.
- Your accountant should review the franchisor's financials to assess whether they have the resources to manage future growth.
New/Unproven Franchise System
Low Risk
Explanation
This risk was not identified in the FDD package. While the specific franchisor entity was formed recently, the Pure Barre system itself is well-established, having begun franchising in 2012 and grown to over 600 locations. A new or unproven system would carry higher risks related to unverified business models and a lack of brand recognition.
Potential Mitigations
- When evaluating any franchise, it is beneficial to have a business advisor help you research the brand's history and market position.
- Speaking with the longest-operating franchisees can provide valuable insight into the system's evolution and stability.
- An attorney can help verify the operating history claimed by the franchisor in Item 1 of the FDD.
Possible Fad Business
Low Risk
Explanation
The boutique fitness industry can be subject to trends and changing consumer preferences. While this presents a general risk, the Pure Barre brand has been operating for over a decade, which suggests it has established a market presence beyond that of a short-term fad. Your long-term success may depend on the franchisor's ability to continue evolving the brand.
Potential Mitigations
- A business advisor can help you research the long-term outlook for the boutique barre fitness segment.
- It is wise to assess the franchisor's commitment to innovation and brand development by reviewing their recent history and future plans.
- Consider creating financial projections with your accountant that account for potential shifts in market trends.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD package. Item 2 discloses an executive team with significant experience in managing large franchise systems, including with the parent company Xponential Fitness and other major brands. Inexperienced management can pose a risk to a franchise system's stability and ability to provide effective support.
Potential Mitigations
- When evaluating a franchise opportunity, it's always a good practice to research the backgrounds of the key executives listed in Item 2.
- A business advisor can help you assess whether the management team's experience is relevant and adequate for the system's needs.
- Discussions with current franchisees can provide insight into their confidence in the management team's leadership.
Private Equity Ownership
High Risk
Explanation
The franchisor is part of a large, publicly-traded company, Xponential Fitness, Inc. This structure can lead to decisions that prioritize short-term public market performance and shareholder value over the long-term health of individual franchisees. Your franchise agreement can also be assigned to a new owner if the system is sold, potentially changing the nature of your business relationship.
Potential Mitigations
- A business advisor can help you research the parent company's reputation and its track record across its portfolio of franchise brands.
- Understanding the potential impacts of being part of a publicly-traded system requires a detailed discussion with your attorney.
- Your accountant can review the parent company's public financial filings to assess its overall business strategy and health.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 and Item 21 appear to properly disclose the parent corporate structure and provide the required audited financial statements for the guarantor entity. In some cases, franchisors may not disclose parent companies or their financials, which can hide important information about the stability and backing of the franchise system.
Potential Mitigations
- An attorney can help verify that the corporate structure disclosed in Item 1 is complete and accurate.
- Having your accountant confirm that the provided financial statements comply with disclosure requirements is a key due diligence step.
- It's always prudent to ask a franchisor to clarify the roles and responsibilities of any parent or affiliate companies.
Predecessor History Issues
High Risk
Explanation
The franchisor's parent company, Xponential Fitness, Inc., along with its affiliated brands (which share management with your franchisor), entered into a Consent Order with California regulators. The order was issued to resolve an investigation that found material misrepresentations and omissions in past disclosure documents. This regulatory history concerning the franchisor's affiliated management raises significant concerns about the culture of disclosure and transparency.
Potential Mitigations
- Your attorney must review the details of the Consent Order disclosed in Item 3 and explain its potential implications for you.
- Given this history, applying extra scrutiny to all representations made by the franchisor is a wise precaution to take with your business advisor.
- Your accountant should be aware of this history when evaluating the reliability of the financial information provided.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses a significant pattern of litigation involving the franchisor's parent company, Xponential Fitness, Inc., and its affiliates. This includes multiple lawsuits from franchisees of other Xponential brands alleging fraud and misrepresentation, securities class-action lawsuits from shareholders, and a regulatory action by the state of California for disclosure violations. This extensive litigation history indicates a high level of legal and reputational risk for the overall system.
Potential Mitigations
- A thorough review of all litigation disclosed in Item 3 with your franchise attorney is essential to understand the potential risks.
- Discussing the potential impact of this litigation on brand reputation and the franchisor's financial resources with a business advisor is prudent.
- You should consider this pattern of disputes as a significant factor in your overall risk assessment.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.