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Refresh Smoothie Bar

How much does Refresh Smoothie Bar cost?

Initial Investment Range

$185,157 to $315,760

Franchise Fee

$35,500 to $55,000

You will operate a fast-casual restaurant brand that features smoothies, meal replacers, smoothie bowls, and other complimentary menu items, and offers fresh, plant-based alternatives and high-quality local ingredients under the trademark "Refresh Smoothie Bar".

Enjoy our complimentary free risk analysis below

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Refresh Smoothie Bar March 19, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: August 22, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
2
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

Refresh Smoothie Bar Franchise LLC (Refresh) is a new company formed in February 2025 with only $5,000 in initial capital. The FDD explicitly warns about the company's financial condition, and the auditor's report in Exhibit D includes a "going concern" notice. This raises significant questions about Refresh's ability to fund its operations, provide promised support, and survive long-term without heavy reliance on new franchise fee sales, creating substantial risk for you.

Potential Mitigations

  • A franchise accountant must thoroughly review the franchisor's balance sheet and the auditor's going concern note to assess the level of financial risk.
  • Understanding the franchisor's capitalization and sources of funding is critical; a business advisor can help evaluate their long-term viability plan.
  • Your attorney should verify if any state has required the franchisor to post a bond or establish an escrow to protect franchisee fees due to its financial state.
Citations: Item 21, FDD Special Risks, Exhibit D

High Franchisee Turnover

Low Risk

Explanation

Because Refresh is a new franchise system that only began offering franchises in March 2025, there are no existing or former franchisees. Therefore, there is no historical data in Item 20 to analyze regarding franchisee turnover, terminations, or non-renewals. While not a direct risk, this lack of history means the system's stability and franchisee satisfaction are entirely unproven. You would be among the first to establish this track record.

Potential Mitigations

  • Given the lack of franchisee history, consulting with a business advisor to assess the strength of the business model and support structure is crucial.
  • Your attorney should advise on negotiating protections, such as performance benchmarks or enhanced support commitments, due to the unproven nature of the system.
  • An accountant can help you create financial projections with higher contingency funds to account for the increased risks of a new, untested system.
Citations: Item 20

Rapid System Growth

Low Risk

Explanation

This risk was not identified in the FDD package. Rapid growth can strain a franchisor's ability to provide adequate support to all franchisees. For new systems, it's a future risk to monitor, as explosive growth without a corresponding increase in support staff and infrastructure can lead to franchisee neglect and system-wide problems. Item 20 currently shows zero franchised outlets, so this is not a present concern, but it is a factor to watch.

Potential Mitigations

  • It is wise to discuss the franchisor's growth plans and how they intend to scale their support systems with your business advisor.
  • Seeking legal counsel to understand your rights if franchisor support diminishes due to rapid expansion is a prudent step.
  • An accountant can help you analyze the franchisor's future financial statements to see if they are reinvesting in support infrastructure as the system grows.
Citations: Item 20, Table 1

New/Unproven Franchise System

High Risk

Explanation

Refresh is a startup franchisor, formed in February 2025 and beginning to offer franchises in March 2025. The FDD's 'Special Risks' section explicitly highlights its short operating history. While the founder has experience operating similar outlets, the franchisor entity itself has no track record in supporting a franchise system. Investing in an unproven system carries higher risks, including the potential for untested operating procedures, underdeveloped support, and minimal brand recognition.

Potential Mitigations

  • Extensive due diligence on the management team's specific experience in both the industry and in managing a franchise system should be conducted with a business advisor.
  • Given the higher risk, your attorney may be able to negotiate more favorable terms, such as a reduced royalty rate for an initial period.
  • Your accountant should help you build a financial model that accounts for the uncertainties and potentially slower ramp-up of an unknown brand.
Citations: Items 1, 2, 20, 21, FDD Special Risks

Possible Fad Business

Medium Risk

Explanation

The business is a fast-casual smoothie and smoothie bowl restaurant. While the health-food and fast-casual sectors are established, the long-term sustainability of any specific concept can be uncertain. You should independently evaluate whether the Refresh brand has a unique, defensible market position and lasting consumer appeal, or if it is heavily tied to a specific trend that might fade. The FDD provides little information about long-term research and development.

Potential Mitigations

  • A business advisor can help you conduct independent market research to assess the long-term consumer demand for this specific type of offering versus a passing trend.
  • Inquire with the franchisor about their long-term plans for menu innovation, brand evolution, and research and development to stay relevant.
  • Your financial advisor can help evaluate the business model's resilience to economic shifts and changes in consumer tastes.
Citations: Item 1

Inexperienced Management

Medium Risk

Explanation

The business experience of the management team, detailed in Item 2, presents a mixed profile. The Founder and CEO, Blair Mammoliti, has direct experience operating similar smoothie bar outlets since 2018. However, the Vice President of Operations, Garland Beasley, has a background as a Director of Operations for a tool company. A lack of deep, collective experience in franchising specifically could impact the quality of franchisee support, training, and strategic guidance.

Potential Mitigations

  • With a business advisor, you should thoroughly vet the collective experience of the management team, focusing on their franchising and operational support background.
  • It is important to ask the franchisor what steps they have taken to compensate for any gaps in their franchising experience, such as hiring consultants.
  • When speaking with any initial franchisees, ask specific questions about the quality and effectiveness of the operational support they receive.
Citations: Item 2

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD package. This risk arises when a franchise system is owned by a private equity firm, which may prioritize short-term returns over the long-term health of the brand and its franchisees. Item 1 indicates the franchisor is a standard limited liability company without disclosing any private equity ownership.

Potential Mitigations

  • Your attorney can help you verify the ownership structure of the franchisor to confirm the absence of private equity involvement.
  • Engaging a business advisor to research a private equity firm's track record with other franchise systems is a wise step if one is involved.
  • Consulting an accountant is useful for analyzing how a potential sale of the franchise system could impact your financial obligations and return on investment.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD package. The franchisor, Refresh, does not appear to have a parent company that requires disclosure under franchise law. It is a newly formed entity, but its ownership structure seems straightforward as presented. Therefore, the risk of hidden financial weaknesses or obligations from an undisclosed parent entity is not apparent from the document.

Potential Mitigations

  • A review of the franchisor's corporate documents by an attorney can confirm its ownership structure and the absence of a controlling parent entity.
  • An accountant can help analyze whether a franchisor's financial stability appears dependent on an unstated guarantee from another party.
  • It's prudent to have your business advisor confirm the key decision-makers and influencers within the franchisor's organization.
Citations: Item 1, Item 21

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 states that Refresh has no parent or predecessor company. The franchisor entity was newly formed to franchise the concept. Therefore, there is no risk of inheriting historical problems, litigation, or high franchisee turnover from a prior operator of the franchise system. You will be part of the initial group of franchisees establishing the company's history.

Potential Mitigations

  • Your attorney can verify the franchisor's corporate history to confirm the lack of any predecessors.
  • While there is no predecessor history, a business advisor can help research the business history of the individual founders.
  • An accountant can help assess the risks associated with a new entity that has no historical financial data to analyze.
Citations: Item 1

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the FDD package. Item 3 states there is no litigation required to be disclosed. As a new franchisor with no operating franchisees, the company has not yet had the opportunity to engage in litigation with franchisees or be sued by them. While this is positive, it also means there is no track record to evaluate how the franchisor handles disputes.

Potential Mitigations

  • Your attorney should review the dispute resolution clauses in the Franchise Agreement to understand how future conflicts will be handled.
  • A discussion with a business advisor about the potential for disputes in a new franchise system can help you prepare for future possibilities.
  • An accountant can help you budget for potential legal costs, as disputes can arise in any business relationship.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
4
2
9

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
4
5
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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4

Legal & Contract Risks

Total: 16
6
7
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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5

Territory & Competition Risks

Total: 5
3
0
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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6

Regulatory & Compliance Risks

Total: 10
4
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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7

Franchisor Support Risks

Total: 4
3
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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8

Operational Control Risks

Total: 12
4
7
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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9

Term & Exit Risks

Total: 18
11
4
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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10

Miscellaneous Risks

Total: 1
1
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis