
Row House
Initial Investment Range
$365,855 to $586,805
Franchise Fee
$67,500
The franchise is the right to develop, own and operate, as part of the Row House system, a fitness studio that provides rowing and other specialized exercise classes using designated equipment.
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Row House August 12, 2024 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
Row House Franchising LLC (Row House) is a new entity with no financial history. It relies on a guaranty from an affiliate, Purvelo Franchising, LLC. The auditor's report for Purvelo includes a 'Substantial Doubt About the Company's Ability to Continue as a Going Concern' note, citing recurring losses and negative cash flow. This is a critical risk, suggesting the entity financially backing your franchise may be unable to provide support or fulfill its obligations, jeopardizing the entire system.
Potential Mitigations
- Your accountant must conduct a thorough review of the guarantor's audited financial statements, paying close attention to the 'going concern' note and its implications.
- It is crucial to discuss the franchisor's financial stability and the guarantor's health with both current and former franchisees.
- Seeking advice from your franchise attorney regarding the strength and enforceability of the affiliate's guaranty is essential.
High Franchisee Turnover
High Risk
Explanation
The FDD discloses an extremely high rate of franchisee turnover. In 2023, the system started with 81 franchised units and saw 35 units either cease operations or get reacquired by the franchisor, a churn rate of over 43%. Such a high number is a major red flag and strongly indicates potential systemic problems within the business model, a lack of franchisee profitability, or significant franchisee dissatisfaction. The franchisor explicitly lists 'Turnover Rate' as a special risk.
Potential Mitigations
- It is imperative to contact a significant number of former franchisees from the list in Exhibit J to understand why they left the system.
- Your accountant should carefully analyze the multi-year trends in Item 20 to assess the system's stability and failure rate.
- A business advisor can help you weigh the significant risks implied by such high turnover against any potential rewards.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD package. Item 20 data shows a significant contraction in the number of franchised units, not rapid growth. However, uncontrolled growth in other systems can strain a franchisor's ability to provide adequate support, training, and quality control, potentially harming all franchisees.
Potential Mitigations
- Your business advisor can help evaluate whether a franchisor's growth plans are sustainable and supported by adequate infrastructure.
- Posing questions to existing franchisees about the quality and timeliness of franchisor support is a valuable due diligence step.
- An accountant should review a franchisor's financials to assess if they have the resources to support their stated growth plans.
New/Unproven Franchise System
High Risk
Explanation
Row House is a brand-new legal entity, formed in May 2024, and explicitly discloses its 'Short Operating History' as a special risk. While the brand has existed under predecessors, you are contracting with an unproven entity. This, combined with the high turnover under the prior operator and the financial instability of its guarantor, significantly increases your investment risk, as the franchisor lacks a track record of successfully supporting its franchisees.
Potential Mitigations
- A franchise attorney should be consulted to scrutinize the transfer of assets from the predecessors and the obligations of the new entity.
- Careful financial modeling with your accountant is essential to account for the heightened risks of an unproven franchisor entity.
- Engaging a business advisor to perform deep due diligence on the management team's ability to stabilize and support this specific system is critical.
Possible Fad Business
Medium Risk
Explanation
The boutique fitness industry is highly competitive and can be susceptible to changing consumer trends. The FDD notes in Item 12 that the market for fitness services is 'crowded.' While rowing is an established exercise, the long-term sustainability of this specific boutique studio model in a rapidly evolving market presents a risk. If consumer preferences shift away from this concept, your investment's value could decline even if your contractual obligations remain.
Potential Mitigations
- You should conduct independent market research with a business advisor to assess the long-term consumer demand for this specific fitness concept in your area.
- Evaluating the franchisor's stated plans for innovation and brand evolution to adapt to market changes is a prudent step.
- Discuss the business's resilience to economic shifts and trends with a wide range of current and former franchisees.
Inexperienced Management
Low Risk
Explanation
This risk was not identified. Item 2 of the FDD indicates that the key executives, such as Paul Flick and RJ Krone, have extensive prior experience managing and operating other, often larger, franchise systems within the parent organization's portfolio. In general, inexperienced management can pose a risk by lacking the skills to provide adequate support, strategic direction, and operational guidance to franchisees, potentially leading to system-wide issues.
Potential Mitigations
- With any franchise, it is wise to have your business advisor help you research the background and track record of the key management team.
- Speaking with existing franchisees provides valuable insight into the quality and effectiveness of the management team's support.
- Your attorney can help you understand the contractual obligations for support and training outlined in the FDD.
Private Equity Ownership
Medium Risk
Explanation
The franchisor is part of a larger portfolio of brands under AE Capital Group, LLC, which operates with a structure similar to a private equity firm. This can create a risk that decisions are made to maximize short-term investor returns rather than focusing on the long-term health of franchisees. The Franchise Agreement also permits the franchisor to sell or assign the brand without your consent, potentially to a new owner with different priorities.
Potential Mitigations
- A business advisor can help you research the parent company's reputation and track record with its other franchise brands.
- It is important to ask current franchisees about any changes in support, fees, or strategy since the current ownership took over.
- The full implications of the franchisor's right to assign the agreement should be reviewed with your franchise attorney.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk does not appear to be present. Item 1 of the FDD discloses the parent companies, Extraordinary Brands, LLC and AE Capital Group, LLC. It also clearly identifies Purvelo Franchising, LLC as the affiliate acting as a guarantor of the franchisor's performance and includes Purvelo's financial statements in Exhibit C. This level of disclosure appears adequate.
Potential Mitigations
- Your attorney should always verify that the ownership structure disclosed in Item 1 is clear and that financials for any required parent or guarantor are included.
- An accountant can help assess the financial health of any parent company or guarantor whose financials are provided.
- Understanding the legal relationship between the franchisor and its parent or guarantor is a key task for your legal counsel.
Predecessor History Issues
High Risk
Explanation
The brand has a complex history with multiple predecessors and ownership changes, as detailed in Item 1. The extremely high franchisee turnover rate disclosed in Item 20 and the extensive history of regulatory actions against affiliated companies under the same parent (Item 3) occurred under this previous leadership structure. These historical issues create a significant risk that systemic problems and a problematic compliance culture may persist with the new franchisor entity.
Potential Mitigations
- A thorough review of the predecessor history and the litigation history of all affiliated entities with your franchise attorney is crucial.
- It is important to ask the franchisor what specific changes have been made to address the issues that led to past turnover and regulatory actions.
- Discussing the system's history and challenges with long-term franchisees who operated under the predecessors can provide critical context.
Pattern of Litigation
High Risk
Explanation
Although the new franchisor entity has no litigation history, its affiliated companies and parent organization have a significant pattern of governmental actions. Item 3 details enforcement actions by franchise regulators in California, Illinois, Maryland, Virginia, and Washington against affiliated brands for violations like unregistered sales and failure to disclose required information. This suggests a potential compliance weakness within the overall organization, which is a major risk.
Potential Mitigations
- Your attorney must review the details of every government action disclosed in Item 3 to understand the nature of the violations.
- Treating a pattern of regulatory actions within a franchise organization as a serious red flag is a prudent approach.
- Inquiring with the franchisor about the compliance systems they have implemented to prevent such issues from recurring is an important step.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.