
Red Effect
Initial Investment Range
$184,500 to $293,000
Franchise Fee
$30,000 to $130,000
A fitness studio that offers members access to virtual fitness classes 24 hours a day, 7 days a week that combine infrared therapy inside of an infrared sauna.
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Red Effect April 30, 2024 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor explicitly warns of its financial condition. Audited financial statements in Exhibit L show a negative net worth of ($104,304) for 2023. While profitable in recent years, profitability depended heavily on one-time PPP loan forgiveness. This financial position may question the franchisor's ability to provide long-term support, invest in the system, or meet its obligations without relying on new franchise sales, which appear to be struggling based on Item 20 data.
Potential Mitigations
- A franchise accountant must conduct a thorough analysis of the audited financial statements, including all footnotes and revenue sources.
- Your business advisor should help you assess whether the company has sufficient capital and stable cash flow to support its obligations.
- Discuss the implications of the negative net worth and reliance on non-recurring income with your attorney.
High Franchisee Turnover
High Risk
Explanation
Item 20 data reveals a severe and consistent decline in the number of operating franchises. The system shrank from 10 franchised units at the start of 2021 to only 3 by the end of 2023, a 70% decrease. Additionally, the franchisor notes its intent to terminate another 24 franchise agreements for failure to develop. This extremely high rate of unit closure and failure to open strongly suggests potential systemic issues with the business model, profitability, or franchisor support.
Potential Mitigations
- It is critical to contact former franchisees listed in Exhibit K to understand why they left the system; your attorney can help frame questions.
- Your accountant should analyze the multi-year trends in Item 20 to grasp the full extent of system decline.
- A business advisor can help you assess if the underlying causes of this high turnover could affect your potential for success.
Rapid System Growth or 'Churn and Burn'
High Risk
Explanation
The franchisor shows a pattern of signing franchise agreements but failing to get units open, as evidenced by the high number of agreement terminations for unopened outlets noted in Item 20. While the number of operating units is shrinking, the franchisor continues to sell franchises. This pattern, combined with weak financials in Item 21, may suggest that the franchisor's business model could rely more on initial fee collection than on the long-term success and royalty streams of its franchisees.
Potential Mitigations
- Your accountant should carefully analyze the franchisor's revenue streams in Item 21 to determine the dependency on initial fees versus royalties.
- Question the franchisor on their strategy for improving franchisee support and ensuring new units successfully open and operate.
- A business advisor should help you evaluate the risk that your success is secondary to the franchisor's need to sell more franchises.
New/Unproven Franchise System
High Risk
Explanation
The franchise system began offering franchises in 2016 but has experienced a significant contraction, as shown in Item 20. The combination of a relatively young system with a high failure rate and negative net worth disclosed in Item 21 presents a considerable risk. The business model's long-term viability and the franchisor's ability to provide stable, effective support appear to be in question, increasing the risk for new investors.
Potential Mitigations
- A thorough review of the management team's prior industry and franchising experience described in Item 2 is critical with your business advisor.
- Your accountant must analyze the franchisor's financials in Item 21 to assess its capitalization and ability to weather this period of contraction.
- It is imperative to speak with the few remaining franchisees about their experience and the franchisor's performance.
Possible Fad Business
Medium Risk
Explanation
The business operates in the competitive fitness industry, focusing on infrared sauna-based workouts. While trendy, the long-term, sustainable consumer demand for this specific niche could be uncertain. A prospective franchisee should consider whether this is a durable business model or a concept tied to a current fitness trend that may fade over time, potentially impacting the business's viability long after your initial investment is made.
Potential Mitigations
- Engage a business advisor to conduct independent market research on the long-term demand for infrared fitness versus broader fitness concepts.
- Question the franchisor about their strategy for innovation and evolving the business model to stay relevant beyond current trends.
- Carefully consider the business's resilience to economic shifts and changing consumer wellness preferences with your financial advisor.
Inexperienced Management
Low Risk
Explanation
This specific risk was not identified in the FDD Package. Management experience is a key factor in a franchisor's ability to provide effective support and strategic direction. If the executive team lacks significant experience in both the specific industry (e.g., retail, food service) and in managing a franchise system, it can lead to operational missteps, poor support quality, and a higher risk for franchisees.
Potential Mitigations
- It is still prudent to have your business advisor research the backgrounds of the key executives listed in Item 2 beyond what is disclosed.
- In discussions with current franchisees, you should ask about their perception of the management team's competence and industry knowledge.
- Your attorney can help you understand how the management's experience, or lack thereof, might impact the franchisor's contractual obligations.
Private Equity Ownership
Low Risk
Explanation
This specific risk was not identified in the FDD Package. When a franchise system is owned by a private equity firm, there may be a focus on short-term returns, which could lead to increased fees, reduced franchisee support, or pressure to use affiliated vendors. This ownership structure can sometimes prioritize investor profits over the long-term health of the franchisees and the brand.
Potential Mitigations
- Even if not disclosed, it is wise to ask the franchisor about any potential sales of the company with your business advisor.
- Your attorney should review the assignment clause in the Franchise Agreement to understand your rights if the company is sold.
- You can research the franchisor's ownership history to check for past private equity involvement.
Non-Disclosure of Parent Company
Medium Risk
Explanation
The FDD discloses that Red Effect International Franchise, LLC is a subsidiary of Red Effect Holdings, LLC. However, financial statements for the parent company are not provided. Given the franchisor's negative net worth, the financial strength of the parent company could be material to assessing the overall stability and backing of the franchise system. Without the parent's financials, you have an incomplete picture of the total enterprise's financial health.
Potential Mitigations
- Your accountant should evaluate the franchisor's financials to determine if the parent's financials are essential for a complete risk assessment.
- You should request the parent company's financial statements from the franchisor for review by your accountant.
- Your attorney can advise on whether the lack of parent financials constitutes a potential disclosure issue in your jurisdiction.
Predecessor History Issues
Low Risk
Explanation
The franchisor was organized in 2016 under a different name and changed to its current name in 2017. The FDD does not disclose any predecessors from which it acquired the business concept. Therefore, the operational history, litigation, and franchisee turnover data presented in the FDD pertain to the current entity since its inception. No risks associated with an undisclosed or problematic predecessor history were identified.
Potential Mitigations
- It is still a good practice to ask the franchisor about the history of the brand and the reason for any name changes.
- Your attorney can perform public record searches to verify the corporate history provided in Item 1.
- In discussions with long-term franchisees, inquire about the company's early history and any significant changes over time.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses pending litigation, including an investigation by the California Department of Financial Protection and Innovation regarding potential violations of franchise law. It also details a recently concluded lawsuit initiated by a franchisee alleging breach of contract and franchise law violations. Although the franchisor prevailed at trial, the case is under appeal. This pattern indicates potential regulatory scrutiny and franchisee disputes, which are significant risk factors for the system's stability and operational integrity.
Potential Mitigations
- Your attorney must carefully review the details of all disclosed litigation and regulatory actions.
- It is advisable to have your attorney assess the potential impact of the California investigation on the franchise system.
- Discuss the nature of these disputes with current and former franchisees to understand the underlying issues from their perspective.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.