
Alliance Franchise Brands
Initial Investment Range
$114,242 to $381,848
Franchise Fee
$52,500 to $142,500
As a franchisee, you will operate a business that provides direct and digital marketing services, and related products and services.
Enjoy our complimentary free risk analysis below
Unlock the full risk analysis to access 9 more categories covering 100+ risks.
Alliance Franchise Brands March 28, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The audited financial statements for Alliance Franchise Brands LLC (AFB) show a significant and concerning downward trend in profitability. While revenues are stable, operating income has fallen from approximately $4.7 million in 2022 to $2.1 million in 2024. This sharp decline in profitability, despite a clean audit opinion, may suggest increasing costs or other financial pressures that could impact AFB’s ability to support you and invest in the system's growth over the long term.
Potential Mitigations
- Engage an accountant to thoroughly analyze the multi-year income statements, including all footnotes, to understand the drivers of declining profitability.
- A business advisor can help you question the franchisor about their strategies to address this trend and ensure continued support for franchisees.
- Ask your accountant to assess the franchisor's balance sheet and cash flow statements to determine their ability to fund operations without relying on new franchise sales.
High Franchisee Turnover
High Risk
Explanation
Item 20 and Exhibit J reveal a high rate of franchisee turnover. In 2024, there were 12 total exits (8 terminations and 4 resales) from a system that began the year with 57 franchised outlets. This represents an approximate 21% total annual turnover rate, which is a significant indicator of potential systemic problems. Such a high rate could suggest issues with franchisee profitability, satisfaction, or the viability of the business model, posing a substantial risk to your investment.
Potential Mitigations
- It is critical to contact a significant number of former franchisees listed in Exhibit J to understand their reasons for leaving the system.
- Your accountant should analyze the turnover data across all three years provided in Item 20 to identify any persistent negative trends.
- Your attorney should help you formulate specific questions for the franchisor regarding the high number of terminations.
Rapid System Growth
Low Risk
Explanation
This specific risk was not identified in the FDD package. Rapid system growth can strain a franchisor's resources, potentially leading to inadequate support for new and existing franchisees. Monitoring the ratio of corporate support staff to franchisees is a way to gauge if a system is expanding beyond its capacity to provide effective assistance, training, and quality control.
Potential Mitigations
- A business advisor can help you analyze the franchise growth data in Item 20 over three years to identify the pace of expansion.
- Discuss the franchisor's hiring and support infrastructure plans with them to understand how they manage growth.
- Your attorney can help you ask current franchisees about the quality and timeliness of the support they receive from the corporate office.
New/Unproven Franchise System
Low Risk
Explanation
This specific risk was not identified in the FDD package. AFB has a long operational history through its various brands. Investing in a new or unproven franchise system carries higher risk due to the lack of a track record, minimal brand recognition, and potentially underdeveloped support systems. The success of such a system is less certain, and the franchisor may have limited experience navigating challenges that arise in a franchise network.
Potential Mitigations
- For any new system, a business advisor would recommend extensive due diligence on the founders' industry and franchising experience.
- It's wise to have an accountant thoroughly scrutinize the financial statements of a new franchisor for adequate capitalization.
- Your attorney should advise on the importance of speaking with the very first franchisees to get their perspective on the early stages of the system.
Possible Fad Business
Low Risk
Explanation
This specific risk was not identified in the FDD package. A fad business is linked to a fleeting trend and lacks long-term consumer demand. Investing in such a concept is risky because your long-term contractual obligations remain even if the trend disappears, potentially leading to business failure. It is important to assess whether a business provides a product or service with sustainable market relevance beyond current popular interests.
Potential Mitigations
- Engage a business advisor to conduct independent market research to assess the long-term sustainability of the demand for the franchise's products or services.
- Question the franchisor on their plans for innovation and adaptation to evolving market trends.
- An accountant can help you evaluate the business model's resilience to economic shifts and changes in consumer behavior.
Inexperienced Management
Low Risk
Explanation
This specific risk was not identified in the FDD package. The management team described in Item 2 appears to have extensive experience within the franchise industry and with the various brands under the AFB umbrella. Inexperienced leadership can pose a risk, as it may lead to flawed strategies, insufficient franchisee support, and a lack of understanding of the complexities of managing a franchise network. This can negatively impact the entire system's stability and growth potential.
Potential Mitigations
- A thorough review of the executive backgrounds in Item 2 with your business advisor is a crucial due diligence step.
- It is always a good practice to ask current franchisees about their perception of the management team's competence and responsiveness.
- Your attorney can help you research the public track record of key executives if there are any concerns about their prior experience.
Private Equity Ownership
Low Risk
Explanation
This specific risk was not identified in the FDD package, as there is no disclosure of private equity ownership in Item 1. When a franchisor is owned by a private equity firm, there may be a focus on short-term returns, which could potentially lead to decisions that do not align with the long-term health of franchisees. This can include increased fees, reduced support, or a quick sale of the franchise system.
Potential Mitigations
- If private equity ownership is a factor, a business advisor can help research the firm's history with other franchise brands.
- Speaking with franchisees who have been in the system before and after a private equity acquisition can provide valuable insight.
- Your attorney should review the assignment clause in the Franchise Agreement to understand the implications of a potential sale of the system.
Non-Disclosure of Parent Company
Low Risk
Explanation
This specific risk was not identified in the FDD package. AFB discloses its parent company, Alliance Franchise Holdings LLC, and provides its own audited financial statements. A risk can arise if a franchisor is a thinly capitalized subsidiary and fails to provide financial statements for a parent company that guarantees its performance. This can obscure the true financial health and backing of the franchise system, preventing a full risk assessment.
Potential Mitigations
- An accountant should always confirm that the financial statements provided are for the correct entity and are audited as required.
- If a parent company's guarantee is offered, your attorney should ensure the parent's financial statements are included and that the guarantee is a formal exhibit.
- A business advisor can help you understand the corporate structure and the relationships between the franchisor, its parent, and any affiliates.
Predecessor History Issues
Low Risk
Explanation
This specific risk was not identified in the FDD package. AFB was formed from a merger and name change of Allegra Network LLC and discloses other predecessors, but there are no apparent issues. Inadequate disclosure about predecessors can hide a history of litigation, bankruptcy, or high franchisee turnover that occurred under previous ownership. This prevents a prospective franchisee from understanding the full historical context and potential inherited problems of the franchise system.
Potential Mitigations
- Your attorney should carefully review the predecessor information in Items 1, 3, and 4 of the FDD.
- A business advisor can help you conduct independent research on a predecessor's history if one is disclosed.
- It is always beneficial to ask long-term franchisees about their experiences under any previous ownership.
Pattern of Litigation
Low Risk
Explanation
This specific risk was not identified in the FDD package. The two concluded litigation cases disclosed in Item 3 do not appear to establish a pattern of franchisee-initiated lawsuits alleging fraud or misrepresentation. A pattern of such litigation is a significant red flag, as it can indicate systemic problems with the franchisor's sales practices, disclosure integrity, or overall business model, suggesting a higher risk of future disputes and franchisee dissatisfaction.
Potential Mitigations
- A thorough review of any disclosed litigation in Item 3 with your attorney is crucial to understand the nature and outcome of the disputes.
- Your attorney can conduct independent research on court dockets for more details if any disclosed litigation is concerning.
- Speaking with franchisees about their perception of the franchisor's conflict resolution style provides valuable context.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.