
Salsarita's Fresh Mexican Grill
Initial Investment Range
$371,400 to $856,100
Franchise Fee
$30,000
Salsarita’s Franchising, LLC (“SF”) offers franchises for restaurants specializing in fast casual Mexican food, including burritos, soft tacos, quesadillas, fajitas, salads, nachos and other items approved by SF.
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Salsarita's Fresh Mexican Grill April 21, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Low Risk
Explanation
The audited financial statements in Exhibit I do not indicate financial instability. For 2024, Salsarita's Franchising, LLC (SF) reported a positive net income and substantial member's equity, with sufficient current assets to cover current liabilities. However, understanding a franchise's financial health is critical, as a struggling franchisor may be unable to provide adequate support or invest in the brand, potentially jeopardizing your investment.
Potential Mitigations
- A franchise accountant should review the complete financial statements, including all footnotes about related-party transactions, to form an independent opinion of financial health.
- Your accountant can help you analyze revenue trends, comparing royalties to initial franchise fees to gauge the system's ongoing viability.
- Engage a business advisor to discuss how the franchisor's financial position might affect its ability to support franchisees long-term.
High Franchisee Turnover
High Risk
Explanation
Item 20 data reveals a notable increase in franchisee departures. In 2024, six franchised outlets ceased operations for various reasons out of a starting base of 60, representing a 10% churn rate for that year. This elevated turnover could suggest underlying issues within the system, such as challenges with profitability, support, or franchisee satisfaction. This trend represents a significant risk to your potential success within the system.
Potential Mitigations
- It is critical to contact a significant number of former franchisees listed in Exhibit J to understand why they left the system.
- Your franchise attorney can help you formulate specific questions for former franchisees regarding the reasons for their departure.
- Discuss the turnover rates with your accountant to assess their potential impact on the brand's stability and your financial projections.
Rapid System Growth
Low Risk
Explanation
The data in Item 20 does not indicate rapid system growth; in fact, the total number of outlets has decreased over the last three years. While this avoids risks associated with over-expansion, a shrinking system can present its own challenges, such as declining brand recognition or reduced contributions to advertising funds.
Potential Mitigations
- You should discuss the implications of a shrinking system, such as its effect on brand value and advertising funds, with a business advisor.
- Investigate the reasons for the system's contraction by speaking with current and former franchisees.
- Your accountant can help model the financial impact of reduced ad fund contributions from a smaller franchisee base.
New/Unproven Franchise System
Low Risk
Explanation
The franchisor, Salsarita's Franchising, LLC (SF), has been offering franchises since 2011, as noted in Item 1. Therefore, this is not a new or unproven system. Generally, investing in a new system carries higher risks due to the lack of a track record, underdeveloped support systems, and minimal brand recognition.
Potential Mitigations
- When evaluating any franchise, it is wise to review the franchisor's history and length of time in business with your attorney.
- Assessing the maturity and stability of a franchise system is a key task for your business advisor.
- Even with established systems, having your accountant review multi-year financial and operational data is crucial for due diligence.
Possible Fad Business
Low Risk
Explanation
The business model, a fast-casual Mexican grill, is a well-established and long-standing concept within the restaurant industry, not a temporary fad. Investing in a fad-based business can be risky because consumer interest may decline, potentially leaving you with a non-viable business even though your contractual obligations continue.
Potential Mitigations
- A business advisor can help you research the long-term market trends and competitive landscape for any industry you consider entering.
- When evaluating a business concept, it's important to assess its sustainability and resilience through various economic cycles with your financial advisor.
- Legal counsel should review the franchise term to ensure you understand the length of your commitment.
Inexperienced Management
Low Risk
Explanation
Item 2 shows that the key executives have extensive and long-term experience with the Salsarita's brand and in the restaurant industry. Inexperienced management can be a significant risk, as it may lead to poor strategic decisions, inadequate franchisee support, and a lack of understanding of the franchise relationship.
Potential Mitigations
- It is always prudent to review the backgrounds of the franchisor's key management team in Item 2 with a business advisor.
- Discussing the quality and responsiveness of the management team with current franchisees can provide valuable insight.
- Your attorney can help assess if the management experience aligns with the support obligations outlined in the franchise agreement.
Private Equity Ownership
Low Risk
Explanation
Item 1 does not indicate that the franchisor is owned by a private equity firm. This type of ownership can sometimes introduce risks related to prioritizing short-term investor returns over the long-term health of the franchise system. It is important to understand the ownership structure and its potential influence on franchisor strategy.
Potential Mitigations
- Your attorney should always review the ownership structure disclosed in Item 1 to identify any potential conflicts of interest.
- Discussing the franchisor's long-term vision and commitment to the brand with a business advisor is a key part of due diligence.
- In any case, it is important to understand the franchisor's right to sell or assign the franchise system.
Non-Disclosure of Parent Company
Medium Risk
Explanation
Item 1 discloses the parent company, Salsarita's Holdings, LLC. However, the audited financial statements provided in Exhibit I are only for the franchisor entity itself. Note 8 to these financials reveals significant financial interdependence, including large loans to and from related parties. Without the parent's financials, it is difficult to fully assess the overall financial health and potential risks of the consolidated enterprise, which could impact the franchisor's stability.
Potential Mitigations
- An experienced franchise accountant should carefully analyze the extensive related-party transactions detailed in the financial statement footnotes.
- It is advisable to ask your attorney whether, given the high degree of financial interdependence, parent company financials should have been provided.
- You should discuss the potential risks associated with these complex inter-company finances with a business advisor.
Predecessor History Issues
Low Risk
Explanation
This FDD does not disclose any legal predecessors from which Salsarita's Franchising, LLC (SF) acquired the business. Understanding a franchisor's history, including any previous owners or corporate forms, is important because it can reveal inherited issues, past litigation, or trends in franchisee success or failure.
Potential Mitigations
- As part of due diligence, your attorney should always confirm whether a franchisor has a predecessor and analyze any related disclosures.
- A business advisor can help investigate the brand's history, even if no formal predecessor is listed.
- Inquire with long-term franchisees about the history of the brand and any significant past changes in ownership or management.
Pattern of Litigation
Low Risk
Explanation
Item 3 of the FDD indicates that there is no litigation that requires disclosure under federal franchise law. A pattern of lawsuits, particularly those initiated by franchisees alleging fraud or misrepresentation, can be a significant red flag about a franchise system's health and the franchisor's practices.
Potential Mitigations
- Even with a clean Item 3, it is wise to ask current and former franchisees about their experiences and any informal disputes they may have had.
- Your attorney can conduct independent searches for litigation that may not have met the technical disclosure thresholds.
- Always review the dispute resolution clauses in the franchise agreement with your attorney to understand the process should a conflict arise.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.