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Surv
How much does Surv cost?
Initial Investment Range
$104,958 to $134,750
Franchise Fee
$55,000
The franchise that we offer is for Surv, a to-do list membership providing services to assist homeowners with projects, including moving, decluttering, junk removal, painting, event organization, helping hands, cleaning, landscaping, decorating, technology and related services and products.
Enjoy our partial free risk analysis below
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Surv April 30, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 19, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Low Risk
Explanation
This risk was not identified. The FDD provides audited financial statements for the guarantor, Cornerstone Franchise Brands, LLC, which shows positive member's equity and significant cash reserves, mitigating immediate stability concerns. Financial instability is a risk because a weak franchisor may be unable to provide support or invest in the brand. The provided guarantee from a stable parent is a positive factor, but the franchisor entity itself is new and has no financial history.
Potential Mitigations
- Your accountant should review the guarantor's complete financial statements, including all notes, to assess its overall health and ability to support the new franchise system.
- It is wise to ask your attorney to confirm the unconditional and absolute nature of the parent company's guarantee.
- A business advisor can help you assess if the franchisor has sufficient resources allocated specifically for supporting this new brand, independent of the parent company.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified because the franchise system is new, with no franchisees having left the system as of the FDD issuance date. However, this lack of history means there is no data to analyze regarding franchisee satisfaction or success rates. High turnover in an established system is a major red flag, indicating potential issues with profitability, support, or the business model. The absence of data here presents its own form of risk due to the uncertainty.
Potential Mitigations
- Engage a business advisor to help you conduct extensive due diligence by speaking with the initial cohort of franchisees listed in Exhibit F.
- Your accountant can help you create financial projections with conservative assumptions, given the lack of historical franchisee performance data.
- Before signing, it is advisable for your attorney to ask the franchisor for their franchisee support plan and performance expectations.
Rapid System Growth
High Risk
Explanation
The franchisor, Surv Franchisor, LLC (Surv), and its parent are new entities, and the franchise system began operating only months before this FDD was issued. The parent company also wrote off a different new concept development in 2024. While the parent projects significant growth, its ability to scale support systems to meet the needs of many new franchisees is unproven. Rapid growth without adequate infrastructure can lead to diluted support, poor quality control, and franchisee dissatisfaction.
Potential Mitigations
- A business advisor can help you question the franchisor about their specific plans and budget for scaling franchisee support services.
- Speaking with the first few franchisees is crucial to gauge the current quality and responsiveness of the support they are receiving.
- Your accountant should review the parent's financials to assess whether capital is being sufficiently reinvested into support infrastructure versus being used for other purposes.
New/Unproven Franchise System
High Risk
Explanation
Surv and its predecessor are less than a year old, and the system had only four franchisees at year-end 2024. This is explicitly listed as a “Short Operating History” risk. An unproven system carries higher risks of failure, underdeveloped support, and minimal brand recognition. While management has experience from other brands, their ability to successfully apply it to this specific concept is not yet demonstrated, which could impact your investment's viability and success.
Potential Mitigations
- A franchise attorney should review the FDD for any protections offered to early-stage franchisees.
- It is critical to speak with the initial franchisees listed in Item 20 to understand their early experiences and the quality of support.
- Your accountant should help you develop conservative financial projections that account for the risks associated with a new, unproven brand.
Possible Fad Business
Medium Risk
Explanation
The business model, offering a wide array of homeowner 'to-do list' services like moving, cleaning, and junk removal, is broad. While home services are a staple, the 'membership' model for such a diverse set of tasks may be trendy. The long-term viability could depend on sustained consumer interest in a subscription model for these services versus à la carte hiring. A fad business poses a risk as your long-term contract could outlast consumer demand.
Potential Mitigations
- A business advisor can help you research the long-term market demand for subscription-based home services in your specific area.
- It would be prudent to evaluate the business's resilience to economic downturns when discretionary spending may decrease.
- Question the franchisor about their plans for innovation and adaptation to evolving consumer preferences.
Inexperienced Management
High Risk
Explanation
While the executive team, such as CEO Glee McAnanly, has experience from other established franchise systems like FirstLight Home Care, the franchisor entity itself is new and has no history of managing this specific franchise system. The founder of the original business has moved to a non-executive role. Successfully transferring a founder's concept to a corporate franchise structure is a challenge. Inexperience in managing this particular brand could lead to missteps in strategy and support.
Potential Mitigations
- Your business advisor should help you vet the management team's direct experience in this specific 'handyman services' industry, not just in franchising generally.
- In discussions with the franchisor, inquire about how the founder's original operational knowledge has been codified into the training and manuals.
- It is critical to speak with the initial franchisees about their direct experiences with the current management team's support and guidance.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified. The franchisor is not currently owned by a private equity firm. However, the Franchise Agreement allows Surv to assign the agreement to any party without your consent. This means the system could be sold to a private equity firm or another company in the future, which could change the system’s culture, priorities, and support levels. This is a standard but important risk to be aware of in most franchise systems.
Potential Mitigations
- Your attorney should review the assignment clause to confirm the franchisor can sell the system without your consent.
- It is wise to discuss the long-term ownership goals of the company with the franchisor's management.
- Understanding the implications of a potential future sale on your investment is a key topic to review with your business advisor.
Non-Disclosure of Parent Company
Medium Risk
Explanation
This risk was not identified in a negative way; the parent company, Cornerstone Franchise Brands, LLC, is clearly disclosed. However, the franchisor entity itself is a newly formed, thinly capitalized subsidiary with no operating history or financial statements of its own. Your investment's security depends almost entirely on the financial strength and commitment of the parent company, whose audited financials and guarantee are provided. This structure is common but introduces reliance on a separate entity.
Potential Mitigations
- Your accountant must carefully review the financial statements of the parent, Cornerstone Franchise Brands, LLC, as it is the guarantor.
- It is crucial for your attorney to verify that the parent company's guarantee of the franchisor's obligations is absolute and unconditional.
- Inquire about the parent company's long-term commitment to the Surv brand and its history with other franchise concepts with a business advisor.
Predecessor History Issues
Medium Risk
Explanation
The FDD discloses a predecessor, Surv Franchising, LLC, which was acquired by the current franchisor. This predecessor itself existed for less than a year (Jan 2024 - Oct 2024) before its assets were acquired. While the disclosure appears facially compliant, the very short history of both the predecessor and the current franchisor means there is little track record to evaluate. This rapid change in corporate structure for such a new brand is a risk factor.
Potential Mitigations
- A business advisor can help you question the franchisor about the reasons for the asset acquisition from the predecessor so soon after its formation.
- Your attorney should confirm that the current franchisor has assumed all necessary obligations from the predecessor.
- In your due diligence calls, ask the founder and initial franchisees about the transition from the predecessor to the current franchisor entity.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified. The franchisor discloses in Item 3 that there is no material litigation required to be disclosed. This is a positive finding. However, because the franchise system is extremely new, there has been little time for disputes to arise and mature into litigation. It is important to monitor this aspect in future FDDs if you proceed. A pattern of franchisee-initiated lawsuits for fraud or franchisor-initiated suits can be a major red flag in established systems.
Potential Mitigations
- While no litigation is currently disclosed, asking your attorney about common areas of dispute in new franchise systems is still a valuable exercise.
- During your due diligence calls with current franchisees, it's wise to ask about any disagreements or disputes they may be aware of, even if not formal litigation.
- Your business advisor can help you assess the franchisor's dispute resolution philosophy and general approach to franchisee relations.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.