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Valhallan
How much does Valhallan cost?
Initial Investment Range
$82,950 to $329,850
Franchise Fee
$40,000 to $40,750
As a franchisee, you will operate an esports tournament and training business in your community under the name “Valhallan®”.
Enjoy our partial free risk analysis below
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Valhallan May 10, 2024 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor's 2023 audited financial statements in Exhibit H reveal significant financial weakness. Valhallan, LLC (Valhallan) reports a net loss of over $970,000, a members' deficit (negative net worth) of over $600,000, and negative working capital. While parent company contributions have funded operations (Note 2), there is no binding commitment for future support. This financial state, also flagged in the FDD's 'Special Risks' section, questions Valhallan's ability to support you long-term without relying on new franchise fees.
Potential Mitigations
- A thorough review of the financial statements and auditor's notes with your accountant is essential to assess the level of financial risk and dependency on the parent company.
- In discussions with the franchisor, your business advisor can help you inquire about their plan for achieving profitability and the long-term commitment of the parent company.
- Your attorney should review any state-mandated financial assurances, like surety bonds, to understand the specific protections they offer.
High Franchisee Turnover
High Risk
Explanation
There appears to be a significant inconsistency regarding franchisee turnover. Item 20, Table 3 reports zero terminations, non-renewals, or other cessations for 2021-2023. However, Exhibit G lists three franchisees who have 'Left the System.' For a new system with only eight franchised outlets at year-end 2023, this represents a very high turnover rate. This discrepancy raises questions about the accuracy of the disclosures and the reasons franchisees are leaving the system so early.
Potential Mitigations
- Your attorney should demand a clear, written explanation from the franchisor reconciling the conflicting information between Item 20 and Exhibit G.
- It is critical to contact the former franchisees listed in Exhibit G to understand their experiences and reasons for leaving the system.
- A business advisor can help you analyze the potential impact of such high early-stage turnover on the system's long-term health.
Rapid System Growth
High Risk
Explanation
Item 20 data shows the system grew from one to eight franchised units in 2023 and projects opening 32 new franchises in the next fiscal year. This aggressive growth rate, combined with the significant net loss and negative working capital shown in Item 21, presents a risk. The franchisor's support infrastructure could be strained by such rapid expansion, potentially leading to inadequate training, site selection assistance, and ongoing support for all franchisees.
Potential Mitigations
- Discuss the franchisor's specific plans for scaling its support staff and infrastructure to match the projected growth with your business advisor.
- Inquiring with newer franchisees about the current quality and responsiveness of franchisor support can provide valuable insight.
- Your accountant can assess whether the franchisor's financial resources appear adequate to sustain such rapid expansion.
New/Unproven Franchise System
High Risk
Explanation
Valhallan is a new franchisor, formed in late 2021 and beginning to offer franchises in 2022. The brand has minimal operating history and limited brand recognition. Investing in an unproven system carries higher risk, as its business model, support systems, and long-term market viability are not yet established. The franchisor explicitly acknowledges this in its 'Special Risks' section, noting its 'short operating history,' which you should consider carefully.
Potential Mitigations
- A business advisor can help you conduct extensive due diligence on the management team's prior experience in franchising and in this specific industry.
- Speaking with the earliest franchisees listed in Item 20 is crucial to understand their experience with the developing system.
- Your attorney may be able to negotiate more favorable terms to compensate for the higher risk associated with a new franchise system.
Possible Fad Business
Medium Risk
Explanation
The business is centered on organized esports training and competition for a youth market. While esports is a growing industry, the long-term sustainability of this specific business model as a widespread franchise concept may not be proven. You should consider whether the demand is durable or tied to current trends that could change, which could affect the viability of your investment over the full 10-year franchise term.
Potential Mitigations
- It is wise to conduct your own independent market research with a business advisor to assess the long-term demand for youth esports training in your area.
- Question the franchisor on their plans for innovation and adaptation to keep the curriculum and business model relevant as the gaming industry evolves.
- Your financial advisor can help you evaluate the business model's resilience to shifts in consumer interests or economic downturns.
Inexperienced Management
Medium Risk
Explanation
The management team listed in Item 2 has experience from other franchise brands, such as Code Ninjas and XP League. However, they are also simultaneously managing multiple different franchise concepts under the FranchiCzar Holdings umbrella, including Math Reactor and Iron 24. This could potentially dilute their focus and the resources available to support the Valhallan system specifically, which may affect the quality of guidance and support you receive.
Potential Mitigations
- A business advisor can help you investigate the performance of the other franchise systems managed by this team.
- When speaking with current Valhallan franchisees, inquire specifically about the management team's focus and the responsiveness of support.
- Asking the franchisor directly how they allocate support resources among their various brands is a reasonable step.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package, as there is no disclosure of private equity ownership. However, it's important to know that PE ownership can introduce a focus on short-term returns, which may not always align with the long-term health of franchisees. This could manifest as increased fees, reduced support, or a quick sale of the franchise system.
Potential Mitigations
- Your attorney can help you investigate the ownership structure of a franchisor to identify any private equity involvement.
- If a system is PE-owned, a business advisor can assist in researching the firm’s reputation and track record with other franchise brands.
- Speaking with franchisees of other systems owned by the same PE firm can provide insight into their operating philosophy.
Non-Disclosure of Parent Company
High Risk
Explanation
The franchisor, Valhallan, is part of a complex structure owned by parent companies, including FranchiCzar Holdings, LLC. While the parent is not explicitly guaranteeing performance, the franchisor's financial statements show a heavy dependence on related-party funding to cover massive operating losses. The financials of these parent companies are not provided, so their own stability and long-term ability to prop up the Valhallan system remain unknown, creating a layer of risk.
Potential Mitigations
- Given the franchisor's financial state, your accountant should carefully review the nature of the parent company support described in the financial footnotes.
- Your attorney should ask the franchisor if they will provide a parent company guarantee to secure the franchisor's obligations to you.
- Understanding the potential risks if the parent company decides to cease funding is a critical discussion to have with your business advisor.
Predecessor History Issues
Low Risk
Explanation
This specific risk was not identified in the FDD package. The franchisor, Valhallan, LLC, was formed in 2021 and does not list any predecessors. Generally, if a franchisor acquired its system from a predecessor, it would be important to investigate the predecessor's history for issues like litigation, bankruptcy, or high franchisee failure rates, as these could indicate inherited problems with the brand or system.
Potential Mitigations
- Your attorney can review Item 1 of any FDD to identify if a predecessor exists and what that implies.
- If a predecessor is disclosed, it is prudent to research their business history and reputation with the help of a business advisor.
- When a predecessor is involved, asking long-term franchisees about their experience before the acquisition provides valuable context.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD package. Item 3 states that no litigation is required to be disclosed. For any franchise, a pattern of lawsuits filed by franchisees alleging fraud or misrepresentation would be a significant warning sign of systemic issues. Likewise, a high number of suits filed by the franchisor against franchisees could indicate an overly aggressive or difficult relationship.
Potential Mitigations
- A thorough review of Item 3 with your attorney is a critical step in evaluating any franchise opportunity.
- Your attorney can conduct independent searches for litigation involving the franchisor that may not yet be required to be disclosed in the FDD.
- Discussing any disclosed litigation with the franchisees involved can provide crucial, firsthand context.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.