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Crestcom
How much does Crestcom cost?
Initial Investment Range
$91,850 to $104,919
Franchise Fee
$75,000
Crestcom offers management, sales, and personnel development training programs and materials.
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Crestcom March 31, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The audited financial statements in Item 21 reveal that Crestcom International, LLC ("Crestcom") has experienced consecutive and worsening net losses in 2023 and 2024, with declining member's equity over the past three years. This trend may raise concerns about the company's long-term financial health and its ability to fund ongoing franchisee support, innovation, and brand development, which are important for your success.
Potential Mitigations
- A thorough review of the financial statements, including the sources of losses and debt covenants, by an experienced accountant is critical.
- It is important to assess with a business advisor whether the franchisor has sufficient working capital to sustain operations and provide its promised support.
- Inquiring with the franchisor about their strategies for returning to profitability can provide valuable context for your decision.
High Franchisee Turnover
High Risk
Explanation
Item 20 data indicates a notable rate of franchisee outlets ceasing operations. The turnover rate for U.S. franchises in 2024 was approximately 12.7%, with a significant number of units ceasing for "other reasons." Such a level of churn could suggest potential challenges within the system regarding profitability, support, or overall franchisee satisfaction. Understanding the specific reasons for these departures is a crucial part of your due diligence.
Potential Mitigations
- It is imperative that you contact a significant number of former franchisees listed in Attachment H to understand their reasons for leaving.
- Your business advisor can assist you in analyzing the turnover trends over the last three years to better assess system stability.
- Directly discussing the franchisee turnover rates with the franchisor and asking for their detailed explanation is a prudent step.
Rapid System Growth
Low Risk
Explanation
This risk was not identified. The data in Item 20 does not show unusually rapid system growth that might strain the franchisor's support capabilities. In franchising, excessively fast growth can sometimes lead to diluted support, so a stable growth rate may be a positive sign for new franchisees seeking adequate attention and resources from the franchisor.
Potential Mitigations
- Your business advisor can help you evaluate the franchisor's growth plans in relation to its current support infrastructure.
- When speaking with current franchisees, it is wise to ask about the quality and timeliness of the support they receive.
- An accountant's review of the franchisor's financials can help determine if they are adequately capitalized to support their current size and planned growth.
New/Unproven Franchise System
Low Risk
Explanation
This risk was not identified. Crestcom and its predecessor have been in the training and franchising business since the early 1990s, as disclosed in Item 1. The system is well-established and does not appear to be new or unproven. A long history can indicate a more mature operating system and greater brand recognition, though it does not guarantee future success.
Potential Mitigations
- A business advisor should still help you assess the relevance of this long-standing business model in today's competitive market.
- Speaking with long-term franchisees can provide valuable insight into how the system has evolved and adapted over the years.
- Your attorney can review the history of the franchisor and any predecessors as detailed in Item 1 to ensure a full understanding.
Possible Fad Business
Low Risk
Explanation
This risk was not identified. The business of providing management and leadership development training, as described in Item 1, is a well-established professional service with a long history of demand. It does not appear to be based on a short-term trend or fad. The long-term viability of any business, however, still depends on evolving market conditions and successful execution.
Potential Mitigations
- A business advisor can help you research the current and future demand for corporate training services in your local market.
- Evaluating the franchisor's history of product innovation, as disclosed in Item 11, can provide insight into their ability to adapt to changing business needs.
- Discussing the relevance and effectiveness of the training materials with current or past clients of the franchise system can be valuable.
Inexperienced Management
Low Risk
Explanation
This risk was not identified. The executive team described in Item 2 demonstrates significant and long-term experience with Crestcom, with most key leaders having been in their roles for many years. An experienced management team can be beneficial for providing stable leadership and knowledgeable support, which is a positive factor for prospective franchisees to consider.
Potential Mitigations
- It is still valuable to research the backgrounds of the key executives listed in Item 2 to understand their prior industry and franchising experience.
- When speaking with current franchisees, inquiring about their perception of the management team's competence and vision for the system is advised.
- A business advisor can help you evaluate how the management team's experience aligns with the company's stated strategic direction.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD. Item 1 indicates ownership by a holding company, but there is no disclosure that this entity is a private equity firm. Franchisees should be aware that when PE firms own franchisors, it can sometimes lead to a focus on short-term profits over the long-term health of the brand and its franchisees.
Potential Mitigations
- Your attorney can help you investigate the ownership structure of the parent company listed in Item 1 for more clarity.
- Consulting a business advisor to understand the potential implications of different ownership structures is a sound business practice.
- Always ask current franchisees about any recent changes in franchisor policies or focus that might indicate a shift in ownership philosophy.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified as the parent company, Crestcom International Holdings, LLC, is disclosed in Item 1. The FDD includes audited consolidated financial statements for the franchisor and its subsidiary. Understanding the relationship between a franchisor and its parent is important for assessing the overall stability and resources available to the system, which your professional advisors can help with.
Potential Mitigations
- Your attorney can help clarify the relationship and any obligations between the franchisor and its parent company.
- An accountant should review the provided financial statements and any notes regarding related-party transactions, such as those in Note 11.
- Asking the franchisor about the specific role and influence of the parent holding company can provide additional clarity.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified. The FDD discloses a predecessor in Item 1 but does not indicate any negative history such as significant litigation or bankruptcy associated with it in Items 3 or 4. Understanding the full history of a franchise system, including any predecessors, is a key part of due diligence to ensure there are no inherited systemic problems that could affect you.
Potential Mitigations
- Engaging a business advisor to research the history and reputation of any predecessor company can be a prudent step.
- When speaking with long-tenured franchisees, you can ask about their experience under any previous ownership structure.
- Your attorney should confirm that all required information about predecessors has been properly disclosed per franchise regulations.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified, as Item 3 of the FDD states that there is no litigation that requires disclosure. A clean litigation history is a positive sign, as a pattern of lawsuits, particularly those initiated by franchisees alleging fraud or misrepresentation, can be a major red flag about a franchisor's practices and the health of the franchise system.
Potential Mitigations
- Your attorney can conduct an independent search of public records to verify the absence of significant litigation involving the franchisor.
- Asking current and former franchisees about their experiences and any disputes they may have had, formal or informal, is a crucial part of due diligence.
- A business advisor can help you assess whether the franchisor's policies seem fair and are unlikely to lead to future disputes.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.