Wag N Wash Logo

Wag N Wash

Initial Investment Range

$520,520 to $1,392,600

Franchise Fee

$185,170 to $270,200

The franchise offered is for the establishment, development, and operation of retail businesses that provide self-service pet bathing, professional pet grooming, and retail sale of select pet supplies, pet accessories, pet bakery, and pet food items in a small format store environment under the Wag N Wash mark and system.

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Wag N Wash April 25, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
5
2
3

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

WNW Franchising, LLC (WNW), its parent, and its affiliates filed for Chapter 11 bankruptcy in November 2024. The audited financial statements in Exhibit E include a “going concern” notice from the auditor, expressing substantial doubt about the company's ability to continue operating. This is the most significant financial risk possible, as it directly questions WNW’s ability to provide support, meet obligations, or even survive, placing your entire investment at extreme risk.

Potential Mitigations

  • Your franchise attorney must explain the severe implications of investing in a company currently in Chapter 11 bankruptcy.
  • An accountant must analyze the debtor-in-possession financing and restructuring plan to assess the potential for survival and future support.
  • Given the bankruptcy, a business advisor should help you evaluate if the potential rewards of this franchise could possibly outweigh the extraordinary risks.
Citations: Item 4, Item 21, Exhibit E, Special Risk(s) to Consider About This Franchise

High Franchisee Turnover

High Risk

Explanation

Item 20 data reveals significant franchisee turnover and failure to open. In 2022, two units in Arizona ceased operations, representing a 100% failure rate for the brand in that state at the time. Additionally, a franchisee who signed on for four stores (USRH-WNW, LLC) never opened any of them. These events, combined with the franchisor's bankruptcy, suggest potential systemic problems with profitability or support, posing a high risk to your potential for success.

Potential Mitigations

  • It is crucial to contact former franchisees, especially those who ceased operations, to understand the reasons for their departure; your attorney can help structure these inquiries.
  • A business advisor should help you analyze the specific market conditions that may have led to failures in certain states.
  • Discuss the high failure rate and the unopened stores with the franchisor and evaluate the credibility of their explanations with your attorney.
Citations: Item 20

Rapid System Growth

Medium Risk

Explanation

The franchise system has more than doubled in size in the past three years, growing from 10 to 23 franchised outlets. While growth can be positive, such rapid expansion combined with the parent company's Chapter 11 bankruptcy filing suggests that WNW's resources may be severely strained. This could compromise their ability to provide the necessary training, site selection assistance, and ongoing support that you will be paying for and relying upon.

Potential Mitigations

  • With your business advisor, you should question the franchisor on how they plan to maintain support quality during bankruptcy proceedings and continued growth.
  • Speaking with franchisees who opened at different stages of this growth can provide insight into the consistency of support.
  • Your accountant should review the franchisor's current financial condition to assess if support infrastructure can be sustained.
Citations: Item 20, Item 21, Exhibit E

New/Unproven Franchise System

High Risk

Explanation

WNW was formed in January 2022 and began franchising the same year. The FDD explicitly highlights its “Short Operating History” as a special risk. Investing in a new franchisor is inherently riskier due to unproven support systems, limited brand recognition, and a lack of a long-term track record of franchisee success. The subsequent bankruptcy filing has validated this as a high-risk factor, as the system has not demonstrated long-term stability.

Potential Mitigations

  • A franchise attorney should help you scrutinize the entire business model and contract for additional protections given the high risk.
  • Engaging a business advisor is critical to evaluate the viability of a young franchise system currently in bankruptcy.
  • You should speak with the earliest franchisees to understand the evolution of the system and the quality of support from the beginning.
Citations: Item 1, Special Risk(s) to Consider About This Franchise

Possible Fad Business

Low Risk

Explanation

This risk was not identified in the FDD package. The business of pet grooming, bathing, and supplies is a well-established and durable industry, not typically considered a short-term fad. The success of this specific franchise depends more on the franchisor's execution and business model rather than the temporary popularity of the underlying market. However, you should always assess local market trends and long-term demand for any business.

Potential Mitigations

  • A business advisor can help you conduct independent market research to confirm long-term consumer demand in your specific area.
  • Evaluating the business's adaptability to changing consumer preferences and economic conditions is a prudent step to discuss with a financial advisor.
  • Reviewing industry association reports on the pet services market can provide valuable context for your business plan.
Citations: Not applicable

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD. Item 2 shows that the key executives, such as the CEO and CFO, have extensive prior experience in the pet franchise industry, primarily with the large affiliate brand, Pet Supplies Plus. While WNW itself is a new entity, its leadership appears to have significant and relevant experience in both the specific industry and in managing franchise systems, which may mitigate risks associated with a new franchisor.

Potential Mitigations

  • Your business advisor can help you research the professional backgrounds and track records of the key management personnel listed in Item 2.
  • Asking current franchisees about their direct experiences with the management team's competence and support is a valuable due diligence step.
  • Verifying the management team's franchising experience, not just their industry experience, is a key point to discuss with your attorney.
Citations: Item 2

Private Equity Ownership

High Risk

Explanation

WNW's ultimate parent company, Franchise Group, Inc. (FRG), was acquired by Freedom VCM, Inc. in 2023, which appears to be a private equity or investment firm-led transaction. Shortly thereafter, in 2024, FRG and its subsidiaries, including WNW, filed for Chapter 11 bankruptcy. This represents an extreme manifestation of the risks associated with private equity ownership, where high leverage or strategic shifts can lead to instability and financial distress for the entire system.

Potential Mitigations

  • The direct implications of the bankruptcy filing must be thoroughly reviewed with your franchise attorney.
  • Understanding the goals of the current ownership and the proposed bankruptcy restructuring plan is critical; this requires analysis by your accountant.
  • Speaking with a business advisor is essential to assess the long-term strategy of the ownership group and its commitment to franchisee success.
Citations: Item 1, Item 4

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified. The FDD appears to clearly disclose the complex parent and affiliate corporate structure, including PSP Group, LLC, Franchise Group, Inc., and the ultimate parent, Freedom VCM, Inc. Financials for the franchisor entity, WNW, are provided, and the bankruptcy filing encompasses the entire group, making the financial condition of the parent entities relevant and disclosed through that action. There does not appear to be an attempt to obscure the parent company.

Potential Mitigations

  • Your attorney should always verify the corporate structure and identify all parent and affiliate companies involved in the franchise system.
  • If a franchisor is a new or thinly capitalized subsidiary, it's wise to have an accountant determine if parent company financials are necessary for a full risk assessment.
  • Ensuring any guarantees from a parent company are legally sound and properly documented should be reviewed by your attorney.
Citations: Not applicable

Predecessor History Issues

Medium Risk

Explanation

WNW was formed in 2022 to acquire the assets of a predecessor, Healthy Pet Partners, LLC. A new entity was then acquired by a new parent in 2023, which subsequently filed for bankruptcy in 2024. This convoluted history, involving multiple ownership changes and a predecessor, makes it difficult to assess a consistent, long-term track record. The affiliate litigation in Item 3 and the bankruptcy in Item 4 could be related to legacy issues or the new ownership's strategies.

Potential Mitigations

  • A franchise attorney should help you piece together the history of the system through the predecessor and subsequent ownership changes.
  • Researching the track record and reputation of the predecessor system, if possible, can provide valuable context for a business advisor's analysis.
  • Asking long-term franchisees who operated under the predecessor about their experiences is a key due diligence step.
Citations: Item 1, Item 3, Item 4

Pattern of Litigation

High Risk

Explanation

While WNW itself has no disclosed litigation, its affiliate brand under the same parent company, Buddy's, has significant legal actions. These include a franchisee lawsuit alleging failure to renew, a franchisor-initiated lawsuit against a franchisee, and a notable FTC enforcement action regarding anti-competitive practices. This pattern within the parent organization's portfolio suggests a potentially litigious or aggressive corporate culture that could carry risks for WNW franchisees.

Potential Mitigations

  • A franchise attorney should review the details of the affiliate litigation in Item 3 to understand the nature of the disputes.
  • Discussing the parent company's litigation history and dispute resolution philosophy with the franchisor is a necessary step.
  • Treating litigation patterns within affiliate brands as a potential indicator of the parent company's overall approach is a prudent measure for your business advisor.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
6
1
8

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
6
4
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

4

Legal & Contract Risks

Total: 16
10
3
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
2
2
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
5
1
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
3
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
7
4
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
12
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.