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Window Genie
How much does Window Genie cost?
Initial Investment Range
$125,600 to $300,000
Franchise Fee
$40,000 to $47,500
The franchise offered is for the operation of a business providing window cleaning, pressure washing, holiday lighting, gutter cleaning, and window tinting, as well as related ancillary services for the residential and commercial markets under the trade name “Window Genie.”
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Window Genie April 1, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Low Risk
Explanation
The FDD provides audited financial statements for the parent company, Neighborly Assetco LLC, which guarantees the performance of Window Genie SPV LLC ("Window Genie"). These financials show significant assets, positive net worth, and consistent profitability, with a net income of $159 million in 2024. This suggests a strong financial position to support the franchise system. The risk of financial instability appears low.
Potential Mitigations
- An accountant should review the parent company's audited financial statements, including all notes, to confirm its financial health and ability to support the system.
- Discuss the parent guarantee's strength and enforceability with your franchise attorney.
- Your business advisor can help assess the overall stability of the large parent organization and its impact on franchisee support.
High Franchisee Turnover
High Risk
Explanation
Item 20 data reveals a concerning trend of high franchisee turnover and a shrinking system over the past three years. In 2022 and 2023, the system saw a departure of 24 and 19 franchisees respectively, representing very high churn rates of 19.3% and 16.8%. This pattern, particularly the high number of terminations, could indicate potential issues with franchisee profitability, satisfaction, or the business model itself, posing a significant risk to your investment.
Potential Mitigations
- It is imperative to contact a substantial number of former franchisees listed in Exhibit F to understand their reasons for leaving the system.
- Your franchise attorney can help you formulate specific questions about profitability, support, and the reasons for the high turnover.
- A business advisor should help you assess if the issues causing this churn are systemic and likely to affect your potential for success.
Rapid System Growth
Low Risk
Explanation
This risk was not identified. FDD Item 20 data indicates the system has been shrinking over the last three years, not growing rapidly. Rapid growth can strain a franchisor's ability to provide adequate support, so its absence here is notable. However, you should still assess the quality of support for existing franchisees.
Potential Mitigations
- In discussions with current franchisees, inquire about the quality and timeliness of the support you receive from the franchisor.
- Your business advisor can help evaluate if the franchisor's support infrastructure is appropriate for the current system size.
- An accountant's review of the franchisor's financials can help determine if they are investing adequately in franchisee support systems.
New/Unproven Franchise System
Low Risk
Explanation
This risk was not identified. Item 1 indicates the franchise system has been in operation since 1998, providing a long operational history. This is not a new or unproven system. The primary risk is not the system's age, but its recent performance and high turnover rates as disclosed in Item 20.
Potential Mitigations
- A discussion with your business advisor should focus on the system's recent performance trends rather than its age.
- When speaking with franchisees, ask about recent changes to the system and support since the KKR acquisition.
- Your attorney can help you understand any recent structural changes to the franchise entity itself.
Possible Fad Business
Low Risk
Explanation
This risk was not identified. The franchise operates in the established home services industry, offering services like window and gutter cleaning. These services cater to ongoing property maintenance needs and are not considered a fad. The business model appears to be based on sustained consumer demand rather than a short-term trend.
Potential Mitigations
- Engage a business advisor to research the demand for home services in your specific local market.
- An accountant can help you model the potential impact of economic cycles on demand for these types of services.
- When speaking with current franchisees, inquire about the seasonality and consistency of customer demand.
Inexperienced Management
Low Risk
Explanation
This risk was not identified. Item 2 shows that the key executives, including the President, have extensive and relevant experience within the Window Genie system, its parent company Neighborly, and the franchising industry. The management team appears to be well-seasoned and not lacking in relevant expertise.
Potential Mitigations
- Conduct your own research on the professional backgrounds of the key executives listed in Item 2.
- In discussions with franchisees, ask for their direct opinions on the competence and effectiveness of the current management team.
- A business advisor can help you interpret the management team's collective experience in the context of the system's recent performance.
Private Equity Ownership
Medium Risk
Explanation
The franchisor is ultimately controlled by private equity firm KKR, as disclosed in Item 1. This ownership structure may create pressure to prioritize short-term returns for investors, which could potentially lead to decisions about fees, support levels, or system changes that may not align with your long-term interests as a franchisee. The high franchisee turnover seen in Item 20 may be a related concern.
Potential Mitigations
- It is important to discuss the implications of private equity ownership with your franchise attorney and business advisor.
- You should research KKR's reputation and track record with its other franchise brands.
- During discussions with franchisees, specifically ask about any changes in support, culture, or costs since the KKR acquisition.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified. Item 1 and Item 21 clearly disclose the parent company structure, including the role of Neighborly Assetco LLC. Furthermore, the parent company provides a performance guarantee (Exhibit D) and its audited financial statements are included in Exhibit C, which provides significant transparency.
Potential Mitigations
- Have your accountant review the parent company's financial statements provided in Exhibit C to confirm its financial health.
- Your attorney should review the terms of the Parent Guarantee in Exhibit D to understand the scope of the protection it offers.
- A business advisor can help you understand the complex corporate structure outlined in Item 1.
Predecessor History Issues
Low Risk
Explanation
Item 3 discloses two past regulatory actions against the franchisor's predecessor related to advertising violations in 2013 and 2017. While these matters appear to be resolved and involved the prior owner, they indicate a history that warrants attention. You should ensure the current franchisor maintains robust compliance systems to prevent similar issues.
Potential Mitigations
- Discuss the nature and resolution of the predecessor's past litigation in Item 3 with your franchise attorney.
- Inquire with the franchisor about the compliance systems now in place to prevent recurrence of such advertising violations.
- When speaking with long-term franchisees, ask about the transition from the predecessor and the company's current culture of compliance.
Pattern of Litigation
Medium Risk
Explanation
Item 3 discloses two lawsuits the franchisor recently filed against franchisees to collect money. While a few such lawsuits are not uncommon, when viewed alongside the high franchisee turnover rates shown in Item 20, it may suggest a pattern of franchisee financial distress and subsequent legal conflict. This combination of factors could indicate a higher-than-average risk of business failure or disputes.
Potential Mitigations
- Your franchise attorney should analyze the details of the litigation disclosed in Item 3 in the context of the high turnover rates in Item 20.
- Attempting to contact the specific franchisees involved in the litigation may provide valuable, direct insight into the nature of the disputes.
- A business advisor can help you assess whether these conflicts point to systemic problems within the franchise relationship or business model.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.