
Wing It On!
Initial Investment Range
$77,250 to $475,000
Franchise Fee
$15,000 to $65,000
We offer franchises to qualified individuals and entities to own and operate a Wing It On! franchise under our service marks, trade names, programs, and systems under the name “Wing It On!”.
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Wing It On! July 8, 2024 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor’s audited financial statements for the period ending January 2, 2024, show a net loss of $64,118 and a negative members' equity of the same amount. Operating expenses exceeded total revenues. This financial weakness may suggest an inability for WIO Franchising LLC (WIO) to provide robust support or invest in the brand, potentially increasing your risk. The company appears reliant on ongoing franchise and royalty fees to fund operations.
Potential Mitigations
- An experienced franchise accountant should thoroughly review all financial statements, including footnotes, to assess the franchisor's viability and capital adequacy.
- In discussions with the franchisor, you and your business advisor could inquire about their plans to achieve profitability and fund future growth and support.
- Ask your attorney about the implications of investing in a franchisor with a negative net worth and what financial assurances may be required by your state.
High Franchisee Turnover
High Risk
Explanation
Item 20 data from 2023 shows concerning turnover. The system began the year with 12 franchised outlets, opened one, but had two cease operations, resulting in a net loss to 11 units. This represents a franchisee churn rate of approximately 16.7% for the year, which is a potential indicator of systemic challenges, franchisee dissatisfaction, or issues with profitability. High turnover can be a significant red flag regarding the health and sustainability of the franchise system.
Potential Mitigations
- It is critical to contact former franchisees listed in Exhibit D to understand their reasons for leaving the system; your attorney can help frame appropriate questions.
- Discuss the turnover rates directly with the franchisor and ask for their explanation of the cessations and the steps they are taking to improve franchisee success.
- Your accountant should use this turnover data as a key risk factor when helping you develop your financial projections and business plan.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD Package. Rapid growth can strain a franchisor's ability to provide adequate support. While WIO is a new entity, its growth appears measured, not excessively rapid according to Item 20. However, you should still verify that support systems are scaling appropriately with any new openings.
Potential Mitigations
- Question the franchisor about their capacity and plans for scaling their support infrastructure to match future franchise growth.
- A conversation with a range of existing franchisees about the current quality and responsiveness of franchisor support can provide valuable insight.
- Your business advisor can help you evaluate whether the franchisor's management team and resources are equipped to handle their projected growth.
New/Unproven Franchise System
High Risk
Explanation
The franchisor, WIO Franchising LLC (WIO), was formed in January 2023, acquiring the assets of a predecessor. The FDD explicitly discloses as a special risk that the franchisor is at an early stage of development with a limited operating history. This newness increases investment risk, as the new entity's systems, support structures, and long-term viability are not yet fully proven, despite the experience of its management and predecessor.
Potential Mitigations
- Extensive due diligence is required; have your business advisor help you investigate the track record of the parent company, Craveworthy LLC, and its management.
- It is imperative to speak with the earliest franchisees under the new ownership to gauge their experience with support and system execution.
- Your attorney could attempt to negotiate more favorable or protective terms in the franchise agreement to compensate for the higher risk of an unproven system.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD Package. The business model, focused on chicken wings and related items, is a well-established category within the quick-service restaurant industry rather than being based on a new or fleeting trend. The concept has a history through its predecessor since 2020, suggesting a degree of sustained consumer demand. The primary risk is market competition, not the concept being a short-lived fad.
Potential Mitigations
- Assess the long-term market demand for this specific restaurant concept in your local area with the help of a business advisor.
- Evaluate the franchisor’s plans for menu innovation and brand adaptation to ensure it can remain competitive over time.
- Your financial advisor can help you consider the business model's resilience to economic shifts and intense competition.
Inexperienced Management
Low Risk
Explanation
This risk was not prominently identified. Item 2 shows that the key executives, such as Gregg Majewski and Matt Ensero (the founder of the predecessor), have prior experience in the restaurant industry and, in some cases, with the predecessor franchisor or affiliated franchise brands. While the franchisor entity itself is new, the management team does not appear to be inexperienced in the industry, which mitigates this particular risk to some degree.
Potential Mitigations
- You should still thoroughly vet the management team's specific franchising experience with your business advisor, distinguishing it from general restaurant experience.
- Speaking with existing franchisees about their direct experiences with the management team's support and strategic direction is advisable.
- Ask the franchisor how their past experiences have been integrated into the current support systems for franchisees.
Private Equity Ownership
Medium Risk
Explanation
Item 1 discloses that WIO is part of a larger portfolio of brands under its parent, Craveworthy LLC, which also franchises several other restaurant concepts. This structure is common with private equity or multi-brand holding companies. It can create risks that decisions are made to maximize portfolio-level returns, potentially at the expense of one brand's franchisees, through measures like cost-cutting in support or pressure to use affiliated vendors.
Potential Mitigations
- Research the track record of Craveworthy LLC and its management across their other franchise brands with the help of a business advisor.
- When speaking with existing franchisees, inquire about any changes in support, fees, or strategy since WIO became part of this larger group.
- Your attorney should review any clauses related to the sale of the franchise system or assignment of your agreement.
Non-Disclosure of Parent Company
Medium Risk
Explanation
This risk was not identified in the FDD Package. The franchisor discloses its parent company, Craveworthy LLC, in Item 1. However, the parent company's financial statements are not provided. Given WIO's own financial weakness (net loss and negative equity), the financial strength of the parent is a material factor in assessing the overall stability and backing of the system, yet it remains undisclosed.
Potential Mitigations
- Your accountant should note the absence of parent company financials as a significant gap in the disclosure, increasing overall risk.
- Ask the franchisor directly for the parent company's financial statements to allow for a more complete risk assessment.
- Your attorney can advise on whether state law might require the disclosure of parent financials under these circumstances.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD Package. WIO clearly discloses in Item 1 that it is a new entity that acquired the assets of a predecessor, WIO Franchising, Inc., in January 2023. It also provides the franchising history of the predecessor. While the existence of a predecessor adds layers to due diligence, the franchisor appears to have complied with the disclosure requirement itself.
Potential Mitigations
- Your attorney should carefully review all information related to the predecessor to understand any inherited issues.
- When speaking with franchisees, it is crucial to ask long-term operators about their experiences under the previous ownership.
- Conduct independent research on the predecessor entity for any history of disputes or financial problems with the help of a business advisor.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 3 states, "No litigation is required to be disclosed in this item." This suggests there is no current or recent history of material litigation involving the franchisor, its predecessor, or its management that would require disclosure under franchise law. The absence of disclosed litigation is a positive factor, though it does not guarantee a dispute-free future.
Potential Mitigations
- Your attorney can conduct independent searches for litigation that may not have met the technical disclosure requirements.
- It is still crucial to ask current and former franchisees about their experiences with disputes, whether or not they resulted in formal litigation.
- A business advisor can help you assess the overall health of franchisor-franchisee relationships through these discussions.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.