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How much does ATL Wing Spot cost?
Initial Investment Range
$216,300 to $519,600
Franchise Fee
$25,000 to $107,000
As an ATL Wing Spot franchisee, you will operate a quick serve restaurant specializing in chicken wings, fresh never frozen, serving 25 flavors and additional menu items including jumbotenders, quesadillas, Hallal options, fried Oreos and other desserts.
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ATL Wing Spot January 27, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 21, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor is a new entity with an audited opening balance sheet showing only $1,000 in cash and total assets. The FDD's "Special Risks" section explicitly states that this financial condition "calls into question the franchisor's financial ability to provide services and support to you." A lack of capital could severely hinder their ability to support you, grow the brand, or even remain in business, placing your investment at significant risk.
Potential Mitigations
- A franchise accountant should review the franchisor's financials and discuss the significant risks associated with such minimal capitalization.
- Inquiring with your attorney about state requirements for escrow or bonding for undercapitalized franchisors is essential.
- You should ask the franchisor directly about their specific plans for funding their operations and support obligations.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified in the FDD package. Item 20 data shows no franchised outlets have been opened or closed, as this is a new system. Generally, high franchisee turnover, including terminations and non-renewals, can be a major red flag indicating systemic problems such as unprofitability, poor support, or franchisee dissatisfaction. Careful analysis of these trends over several years is a critical part of due diligence for any established franchise system.
Potential Mitigations
- With an established system, it is crucial for your accountant to analyze the turnover tables in Item 20 for any negative trends.
- Speaking with former franchisees from the Item 20 list is a vital step your business advisor should recommend to understand why they left.
- Your attorney can help you formulate questions for the franchisor regarding the reasons for any significant number of unit closures or terminations.
Rapid System Growth
Low Risk
Explanation
This risk was not identified, as the franchisor is a new system with no franchisees and only one affiliate-owned outlet. For other systems, rapid growth shown in Item 20 can be a risk if the franchisor's support infrastructure, detailed in Item 11, does not keep pace. This can lead to diluted support, poor quality control, and inadequate assistance for new and existing franchisees as the franchisor becomes overextended.
Potential Mitigations
- For a growing system, a business advisor can help you assess if the franchisor's support staff and resources are expanding in line with unit growth.
- Posing questions to both new and veteran franchisees about the current quality and timeliness of support is an important due diligence step.
- An accountant's review of the franchisor's financials can help determine if they are reinvesting in the infrastructure needed to support growth.
New/Unproven Franchise System
High Risk
Explanation
ATL Wing Spot, LLC (ATL Wing Spot) is a new franchisor, formed in August 2024 and beginning to offer franchises in January 2025. There are currently no operating franchised units. The FDD's "Special Risks" section explicitly highlights the "Short Operating History." Investing in an unproven system carries higher risk, as its business model, support systems, and brand recognition are not yet established, which could impact your potential for success.
Potential Mitigations
- A thorough investigation of the founders' track records in both the restaurant industry and franchising is essential, which your business advisor can help with.
- Your attorney should advise you on negotiating more protective terms in the franchise agreement to account for the increased risk.
- Developing highly conservative financial projections with your accountant is critical given the lack of franchisee performance history.
Possible Fad Business
Low Risk
Explanation
The business operates in the competitive quick-service restaurant market, focusing on chicken wings. While this is a popular and established market segment, not a temporary fad, intense competition from national and regional chains could impact your profitability. Success will depend on the brand's ability to differentiate itself and maintain consumer demand over the long term. The concept itself is not identified as a high-risk fad, but market saturation is a relevant business consideration.
Potential Mitigations
- Conducting independent market research with a business advisor to assess local competition and demand is a prudent step.
- Evaluate the franchisor's long-term vision and plans for product innovation to ensure the brand can remain competitive.
- You should analyze the unique selling propositions of the brand, such as its 25 flavors and Halal options, to gauge its market sustainability.
Inexperienced Management
High Risk
Explanation
The principals have prior experience operating restaurants, including a Popeye's and the affiliate-owned ATL Wing Spot location. However, Item 2 does not disclose any prior experience in managing a franchise system, which involves different skills like training, support, and network management. For a brand new franchisor, this lack of specific franchising experience could pose a significant risk to the quality of the support and systems you will receive.
Potential Mitigations
- A discussion with a business advisor can help you assess the differences between running a restaurant and managing a franchise network.
- You should directly question the franchisor about who will be providing franchise support and what their specific franchise-related experience is.
- Your attorney might suggest negotiating for more detailed and contractually committed support obligations in the franchise agreement.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 indicates the franchisor does not have a parent entity and there is no mention of private equity ownership. In other cases, private equity ownership can introduce risks, as the firm's primary goal may be short-term returns for its investors. This can sometimes lead to decisions that benefit the PE firm over the long-term health of franchisees, such as cutting support or increasing fees.
Potential Mitigations
- If a franchisor is PE-owned, it's wise to have a business advisor help research the firm's history with other franchise brands.
- Discussing any changes in the system since the PE acquisition with current franchisees is a key due diligence step.
- An attorney should review the franchise agreement for any terms that seem to prioritize short-term financial extraction over system health.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified, as Item 1 of the FDD clearly states that ATL Wing Spot has no parent entities. In situations where a franchisor is a subsidiary of a larger company, it is important for the FDD to disclose the parent company and, if necessary, provide its financial statements. This ensures a prospective franchisee can assess the stability and resources of the ultimate controlling entity, which may be crucial to the franchisor's viability.
Potential Mitigations
- Your attorney can help verify a company's corporate structure to confirm the accuracy of parent company disclosures.
- If a parent company exists and guarantees the franchisor's performance, an accountant should review the parent's financial statements.
- Understanding the relationship and dependencies between a franchisor and its parent is a key topic to discuss with a business advisor.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 indicates that the franchisor has no predecessors. For franchises that have been sold or reorganized, a thorough review of the predecessor's history is important. Issues like past litigation, bankruptcy, or high franchisee failure rates under a predecessor could indicate inherited problems or a flawed business model that may continue to affect the system under the new ownership, even if not immediately apparent.
Potential Mitigations
- Your attorney should carefully review Item 1 for any disclosed predecessors and their history in Items 3 and 4.
- A business advisor can assist in researching a predecessor's public reputation and track record.
- Speaking with long-term franchisees who operated under the predecessor can provide invaluable historical context.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified, as Item 3 of the FDD states that no litigation is required to be disclosed. Generally, a pattern of lawsuits filed by franchisees against the franchisor alleging fraud, misrepresentation, or breach of contract is a major red flag. Similarly, an unusually high number of lawsuits initiated by the franchisor against its franchisees could signal an overly aggressive or punitive operational culture, which could create a difficult relationship.
Potential Mitigations
- When litigation is disclosed, having your attorney analyze the nature, frequency, and outcomes of the cases is critical.
- A business advisor can help you understand if the litigation points to deeper systemic problems within the franchise.
- It is important to discuss any disclosed litigation with current and former franchisees to get their perspective.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems