Not sure if Better Homes and Gardens Real Estate is right for you?
Take our 1-minute franchise matching quiz to get in touch with a Franchise Advisor that can match you with your perfect franchise based on your goals, experience, and investment range.
Take the Quiz & Get MatchedBetter Homes and Gardens Real Estate
How much does Better Homes and Gardens Real Estate cost?
Initial Investment Range
$32,870 to $449,500
Franchise Fee
$0 to $25,000
The franchise is for a real estate brokerage offering with defined real estate brokerage services from a specified location under the name Better Homes and Gardens Real Estate.
Enjoy our complimentary free risk analysis below
Unlock the full risk analysis to access 9 more categories covering 100+ risks.
Better Homes and Gardens Real Estate March 28, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The financial statements for the guarantor, Anywhere Real Estate Inc. (Anywhere), included in Exhibit F, show significant net losses for the past three fiscal years (2022-2024) and substantial long-term debt. While Anywhere is a large, publicly-traded company, these persistent losses and the high amount of goodwill on its balance sheet could suggest financial challenges that might impact its ability to support the Better Homes and Gardens Real Estate LLC (BHGRE LLC) system or fulfill its guarantee.
Potential Mitigations
- A franchise accountant should analyze the guarantor's complete financial statements, including all notes, to assess its long-term stability and ability to support the system.
- Discuss the financial performance and the parent company's commitment to the brand with your financial advisor.
- Your attorney should review the terms of the parent company's guarantee to understand its strength and any limitations.
High Franchisee Turnover
High Risk
Explanation
Item 20 data indicates a high rate of franchisee turnover. In 2024, the system experienced a net loss of 36 franchised outlets, with 66 total outlets exiting through termination, non-renewal, or ceasing operations from a starting base of 404. This represents an approximate annual turnover rate of 16.3%, which may signal significant franchisee dissatisfaction, lack of profitability, or other systemic issues. The franchisor also discloses that some exiting franchisees are bound by confidentiality clauses.
Potential Mitigations
- It is critical to contact a significant number of current and former franchisees from the lists in Exhibits G and H to discuss their experiences and reasons for leaving.
- With your accountant, analyze the turnover data across all three years to identify any persistent negative trends in the system.
- Your attorney should help you frame questions for the franchisor about the specific reasons for the high number of terminations and cessations.
Rapid System Growth
Medium Risk
Explanation
The risk of rapid system growth straining franchisor resources was not identified. In fact, Item 20 data shows the system has been shrinking, with a net loss of 36 franchised outlets in 2024. While this avoids risks of over-expansion, it raises concerns about the system's overall health, appeal, and ability to attract and retain franchisees. This trend could impact brand value and the support network available to you.
Potential Mitigations
- Inquire with the franchisor about their strategy to address the recent decline in the number of outlets.
- A business advisor can help you assess the potential impact of a shrinking system on brand recognition and market presence in your area.
- Ask current franchisees about their perception of the system's health and the support they receive from the franchisor.
New/Unproven Franchise System
Low Risk
Explanation
This risk was not identified. BHGRE LLC began franchising in 2008 and is part of a large, established parent company, Anywhere, with extensive experience in real estate franchising. Generally, investing in a new or unproven system carries higher risks because the business model, brand recognition, and support structures are not yet time-tested, which can lead to a higher rate of franchisee failure.
Potential Mitigations
- When evaluating any franchise, your business advisor should help you assess the franchisor's experience in both the specific industry and in managing a franchise network.
- An accountant can analyze the financial statements for signs of stability and reliance on franchise fees versus ongoing royalties.
- Consult with an attorney to understand the legal and contractual risks, which may be greater with a newer system.
Possible Fad Business
Low Risk
Explanation
This risk is not considered significant. Real estate brokerage is a mature, well-established industry with long-term consumer demand. A fad business, by contrast, is one tied to a new or fleeting trend that may not have long-term viability. Investing in a fad carries the risk of business failure once consumer interest declines, even though your contractual obligations to the franchisor would continue for the full term.
Potential Mitigations
- A business advisor can help you conduct market research to assess the long-term demand for any franchise's products or services.
- Investigate the franchisor's plans for innovation and adaptation to changing market conditions with your business advisor.
- An accountant should help you evaluate the business model's resilience to economic shifts and changing consumer tastes.
Inexperienced Management
Low Risk
Explanation
This risk was not identified. Item 2 shows that the management team of BHGRE LLC and its parent, Anywhere, consists of individuals with extensive and long-term experience in the real estate and franchising industries. Inexperienced management can be a significant risk, as it may lead to poor strategic decisions, underdeveloped support systems, and a general lack of understanding of the franchisor-franchisee relationship, potentially jeopardizing your investment.
Potential Mitigations
- A business advisor can help you vet the backgrounds of any franchise's key executives for relevant industry and franchising experience.
- Speaking with current franchisees is an effective way to gauge the competence and responsiveness of the management team.
- Your attorney can review the FDD for any disclosures that might indicate instability or recent negative turnover in key management positions.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified as the franchisor's parent, Anywhere, is a publicly-traded corporation, not a private equity firm. Private equity ownership can present risks, as PE firms often have a shorter investment horizon. This can lead to decisions that prioritize rapid returns, such as cutting franchisee support, increasing fees, or a quick sale of the franchise system, which may not align with the long-term health of the brand or your business.
Potential Mitigations
- If a franchisor is owned by a private equity firm, your business advisor should research the firm's history with other franchise brands.
- Consult your attorney to understand the franchisor's rights to sell the system and what protections you might have.
- Discuss any changes in support or operations since the PE acquisition with current franchisees.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified. Item 1 fully discloses the complex parent company structure, and Item 21 provides the consolidated financial statements for the ultimate parent and guarantor, Anywhere Real Estate Inc. When a franchisor is a subsidiary, failing to disclose a parent company or provide its financial statements (if it guarantees performance or is otherwise fundamental to the offering) can obscure the true financial health and stability of the system you are investing in.
Potential Mitigations
- Your attorney and accountant should always confirm the full corporate structure disclosed in Item 1.
- If a parent company guarantee is offered, it's crucial for your attorney to review its terms and for your accountant to analyze the parent's financial statements.
- A business advisor can help research the parent company's reputation and its relationship with its subsidiary franchise brands.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified. Item 1 states there are no predecessors that need to be disclosed for BHGRE LLC. When a franchisor acquires a business from a predecessor, it is important that the FDD provides a complete history. Failing to do so could hide inherited problems, such as a history of litigation, franchisee failures, or other systemic issues that could continue to affect the brand and your business under the new ownership.
Potential Mitigations
- An attorney should carefully review Item 1 for any mention of predecessors and cross-reference with litigation and bankruptcy history in Items 3 and 4.
- If a predecessor exists, your business advisor can help you research its historical performance and reputation.
- Speaking with long-term franchisees who operated under the predecessor can provide valuable insight into the system's history.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses extensive, significant litigation against the parent company, Anywhere. This includes numerous nationwide class-action antitrust lawsuits (Moehrl, Burnett, Batton, etc.) challenging the core real estate commission model. Anywhere has already entered into an $83.5 million settlement for some of these cases. The sheer volume and nature of these lawsuits represent a substantial financial and operational risk to the parent company and will directly impact your operations through required practice changes.
Potential Mitigations
- Your attorney must review the details of the litigation in Item 3 to explain the potential impact on the business model and your operations.
- It is vital to discuss with your accountant the financial risks posed to the parent company by this volume of litigation and large settlements.
- A business advisor can help you understand the industry-wide changes resulting from these lawsuits.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems