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How much does Camp Margaritaville cost?
Initial Investment Range
$4,504,850 to $58,467,850
Franchise Fee
$141,850 to $267,850
Margaritaville RV Resorts, LLC offers franchises for the development and operation of an upscale RV resort destination under the brand CAMP MARGARITAVILLE®.
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Camp Margaritaville April 30, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The financial statements for the guarantor, Margaritaville Holdings LLC, show a significant negative partners' deficit of over $113 million as of year-end 2024. Furthermore, state-specific addenda for Hawaii, Illinois, and Maryland explicitly note that regulators imposed a deferral of your initial fees due to the franchisor's financial condition. These factors indicate a potential weakness in the guarantor's financial position, which could affect its ability to support the franchise system long-term.
Potential Mitigations
- An experienced franchise accountant must thoroughly analyze the guarantor's complete financial statements, including all footnotes and the comprehensive debt structure.
- It is crucial for your attorney to review the terms of the parent guarantee to understand its scope and any limitations on its enforceability.
- Discuss the franchisor's capitalization and plans to address the negative equity with your financial advisor.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified in the FDD. The tables in Item 20 show a young, growing system with no reported terminations, non-renewals, or outlets that ceased operation for other reasons over the past three years. While this is a positive indicator, high turnover in a franchise system can be a major red flag for systemic problems, such as a lack of franchisee profitability or poor franchisor support. The system's youth means this data has limited historical depth.
Potential Mitigations
- Speaking with a broad selection of current franchisees listed in Item 20 is essential for your due diligence; a business advisor can help you prepare questions.
- Your accountant should help you monitor future Item 20 disclosures to see if turnover rates increase as the system matures.
- It's advisable to ask your attorney about any state laws that provide protection regarding franchise termination or non-renewal.
Rapid System Growth
Low Risk
Explanation
This risk was not identified. While the system is growing, adding a few locations per year, the total number of outlets remains small. The FDD does not indicate that this growth has outpaced the franchisor's ability to provide support. However, in any young system, it is important to verify that the support infrastructure, detailed in Item 11, is scaling appropriately to meet the needs of new franchisees and maintain quality standards across the brand.
Potential Mitigations
- Engaging a business advisor to assess the franchisor's support infrastructure in relation to its growth rate is a prudent step.
- Contacting both new and established franchisees from the list in Item 20 can provide valuable insight into the quality of support.
- Your accountant can review the franchisor's financial statements in Item 21 to assess if they are allocating sufficient resources to support functions.
New/Unproven Franchise System
Medium Risk
Explanation
The franchisor, Margaritaville RV Resorts, LLC, began offering franchises in July 2021 and has a limited operating history with only a small number of franchised outlets. As a newer system, the long-term viability of the business model is not as established as a mature brand. This presents a higher level of risk regarding brand recognition, the effectiveness of operational systems, and the franchisor's ability to provide sustained support as it grows.
Potential Mitigations
- Conducting thorough due diligence on the business model and its market position is crucial; a business advisor can assist with this evaluation.
- An accountant should carefully scrutinize the franchisor's financials in Item 21 to assess its capitalization and reliance on franchise fees versus ongoing royalties.
- Your attorney should help you understand the risks associated with investing in a newer franchise system.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD. The Camp Margaritaville concept is an extension of the broader Margaritaville brand, which has a long history and strong consumer recognition in the hospitality and leisure industry. While the RV resort concept is newer, its association with a well-established lifestyle brand suggests it is based on a durable consumer theme rather than a short-term trend or fad, reducing the risk of a sudden decline in consumer interest.
Potential Mitigations
- A business advisor can help you conduct independent market research to assess the long-term consumer demand for branded RV resorts.
- Reviewing the franchisor's plans for system evolution and innovation as described in Item 11 can provide insight into their long-term strategy.
- Consulting a financial advisor to evaluate the business model's resilience to economic shifts is a recommended step.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD. Item 2 shows that the management team consists of individuals with extensive, long-term experience within the parent company, Margaritaville Enterprises, in the hospitality industry. While the specific RV resort franchising entity is relatively new (since 2021), the leadership has a deep background in managing the overarching brand, which is a significant mitigating factor against inexperience.
Potential Mitigations
- A thorough review of the executive biographies in Item 2 with your business advisor can confirm their specific experience in franchising.
- It is wise to speak with current franchisees about the quality and effectiveness of the management team's support and guidance.
- Your attorney can help you formulate questions for the franchisor about how their past hospitality experience translates to supporting RV resort franchisees.
Private Equity Ownership
Medium Risk
Explanation
The FDD does not disclose ownership by a private equity firm. The parent company, Margaritaville Holdings LLC, appears to be privately held. However, the Franchise Agreement grants the franchisor a broad right to assign the contract to any party without your consent. This means the system could be sold to a private equity firm or other buyer in the future, which could change the operational philosophy and focus, potentially prioritizing short-term financial returns over long-term franchisee success.
Potential Mitigations
- Your attorney should explain the implications of the broad assignment clause in the Franchise Agreement.
- It may be beneficial to research the ownership structure of Margaritaville Holdings LLC with your business advisor to understand its long-term strategy.
- Discussing the franchisor's long-term vision and potential for a future sale is a worthwhile topic for due diligence calls with existing franchisees.
Non-Disclosure of Parent Company
Low Risk
Explanation
The FDD discloses that Margaritaville Holdings LLC is a parent company and provides a guarantee of the franchisor's performance. The parent's audited financial statements are included in Exhibit G, which is appropriate. However, the financials reveal a significant negative equity (partners' deficit), which is a substantial risk in itself, but the disclosure of the parent and its financials appears to follow regulatory requirements. The risk lies in the financial weakness, not the lack of disclosure.
Potential Mitigations
- An accountant must review the parent company's financial statements to assess the substance and stability behind its guarantee.
- It's crucial for your attorney to examine the specific terms of the parent guarantee to understand its enforceability and any limitations.
- Asking the franchisor about its plans to address the parent company's financial position is a key due diligence step with your financial advisor.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD. Item 1 states that the franchisor has no predecessors. This means the entity, Margaritaville RV Resorts, LLC, did not acquire the system from a prior company. Therefore, there is no risk of hidden negative history from a predecessor, such as past litigation, bankruptcies, or high franchisee turnover under previous ownership. Your evaluation can focus solely on the history of the current franchisor and its affiliates.
Potential Mitigations
- Your attorney can confirm the franchisor's corporate history to ensure no predecessor entities have been omitted from the disclosure.
- A business advisor can help you research the history of the broader Margaritaville brand, as its reputation can still impact your franchise.
- Focusing your due diligence calls with franchisees on the performance of the current franchisor entity is an effective strategy.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses litigation brought by cottage owners at a Margaritaville-branded resort against the franchisor's parent, alleging serious claims including fraud, negligent misrepresentation, and tortious interference. Although the case was settled and dismissed via a mutual walk-away, a pattern of such allegations can be a significant red flag. It may suggest potential issues in the sales process or a mismatch between franchisee expectations and the reality of the business model, particularly given the real estate components of this franchise.
Potential Mitigations
- Your attorney must carefully review the details of the disclosed litigation and explain its potential implications for you.
- It is wise to ask the franchisor for their perspective on this litigation during your due diligence process.
- Discussing this litigation with current franchisees, especially those with similar resort components, could provide valuable context.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems