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Dash In
How much does Dash In cost?
Initial Investment Range
$119,600 to $680,300
Franchise Fee
$103,700 to $617,000
You will operate a convenience store, identified by the DASH IN service mark, offering quality branded products under the DASH IN service mark, other food and beverage items, tobacco, and, in some stores, beer, wine, state-approved lottery games, and other approved products.
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Dash In June 4, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 19, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor’s audited financial statements show a net loss of over $1.5 million for the fiscal year ending September 30, 2024, and a subsequent unaudited loss of over $900,000 for the six months ending March 31, 2025. This financial performance indicates potential instability, which could affect the franchisor’s ability to provide support, invest in the brand, and fulfill its obligations to you, despite its long operating history.
Potential Mitigations
- A franchise accountant should thoroughly review the complete financial statements, including all notes, to assess the franchisor's financial health and viability.
- Discuss the reasons for the recent losses and the company's plan for returning to profitability with the franchisor's management.
- Your business advisor can help you evaluate whether the franchisor has sufficient capital reserves to support the system during this period of unprofitability.
High Franchisee Turnover
High Risk
Explanation
Item 20 data reveals a concerning trend of a shrinking franchised system. Over the past three years, the number of franchised outlets has steadily declined from 43 to 37. During this same period, the number of company-owned stores has grown significantly from 12 to 20. This pattern, showing franchised units closing or exiting while the franchisor expands its own operations, may indicate systemic issues or challenges with the franchisee business model.
Potential Mitigations
- It is critical to contact a significant number of former franchisees listed in Item 20 to understand their reasons for leaving the system.
- Your accountant should analyze the franchisee exit rates in Item 20 (terminations, non-renewals, ceased operations) as a percentage of the total system size.
- In discussions with the franchisor, your attorney can help you ask pointed questions about the disparity between franchisee and company-owned unit growth.
Rapid System Growth
Medium Risk
Explanation
The franchisor is simultaneously growing its number of company-owned units while the number of franchised units is declining. This expansion of corporate stores, combined with the franchisor's recent net losses reported in Item 21, suggests that resources and focus may be directed away from supporting the franchise system. This could strain the franchisor's ability to provide you with adequate training and operational support as the overall system footprint changes.
Potential Mitigations
- Your business advisor can help assess whether the franchisor's support staff and infrastructure are sufficient for the total number of new company and existing franchise locations.
- Question the franchisor directly about how they allocate resources between their corporate and franchised operations.
- Speaking with a range of existing franchisees can provide insight into the current quality and responsiveness of franchisor support.
New/Unproven Franchise System
Low Risk
Explanation
This risk was not identified in the FDD Package. The franchisor, Dash In Food Stores, Inc., was incorporated in 1986 and began franchising in 2003, indicating a long operational history. An unproven system can pose risks because its business model, brand recognition, and support structures are not yet time-tested, which may lead to higher uncertainty and failure rates for early franchisees.
Potential Mitigations
- When evaluating any franchise, it's wise to have your attorney review the management team's experience in both the specific industry and in franchising.
- A business advisor can help you assess the maturity and stability of the brand and its operating systems.
- Speaking with the earliest franchisees in a system can provide valuable insights into how the franchisor has evolved and handled challenges over time.
Possible Fad Business
Low Risk
Explanation
The Dash In concept is a convenience store, often paired with a gas station and/or car wash, which is a well-established and long-standing business model rather than a fad. A fad-based business carries the risk of declining consumer interest over time, which could jeopardize your long-term investment even if you remain contractually obligated to the franchisor for many years.
Potential Mitigations
- A business advisor can help you independently research the long-term market demand and competitive landscape for any business concept.
- It is important to evaluate a franchisor's plans for innovation and adaptation to stay relevant in the market.
- For any investment, a financial advisor can help you consider the business model's resilience to economic shifts and changing consumer tastes.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD Package. The key executives listed in Item 2 appear to have substantial experience in the convenience store, retail, and finance industries. A lack of relevant management experience can be a significant risk, as it may lead to poor strategic decisions, underdeveloped operational systems, and inadequate support for franchisees.
Potential Mitigations
- For any franchise opportunity, it is prudent to have a business advisor help you thoroughly vet the background and qualifications of the franchisor's key leadership.
- Interviewing existing franchisees is a crucial step to gauge the quality and effectiveness of the management team's support.
- Your attorney can help you understand the stability of the management team and inquire about any recent significant turnover.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD Package. The franchisor is a wholly-owned subsidiary of The Wills Group, Inc. (TWGI), which appears to be a family-owned or closely held parent company, not a private equity firm. Private equity ownership can introduce risks related to prioritizing short-term returns over the long-term health of the franchise system, potentially leading to cost-cutting in franchisee support or pressure to use affiliated vendors.
Potential Mitigations
- When considering a franchise owned by a private equity firm, a business advisor can help you research the firm's track record with other franchise systems.
- It is important to discuss with existing franchisees any changes in support or fees since an acquisition by a private equity firm.
- Your attorney should analyze the franchisor's right to assign the franchise agreement, as this is common with PE-owned brands.
Non-Disclosure of Parent Company
Medium Risk
Explanation
The franchisor is a subsidiary of The Wills Group, Inc. (TWGI), and the provided financial statements in Item 21 are for Dash In Food Stores, Inc. and its subsidiaries, not the parent company. While the parent is disclosed, its financial condition is not presented, and there is no explicit financial guarantee from the parent mentioned. The viability of the franchisor could be linked to the health of its parent, creating a potential information gap.
Potential Mitigations
- Your accountant should analyze the provided financials to assess if the franchisor appears adequately capitalized to operate independently of its parent.
- It is advisable to ask the franchisor about the nature of the financial relationship with its parent company, TWGI.
- Your attorney can help you inquire whether the parent company guarantees the franchisor's obligations under the franchise agreement.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 1 does not disclose any predecessors from which Dash In acquired the franchise system. A history involving predecessors can introduce risks if the predecessor had a history of litigation, bankruptcy, or high franchisee turnover, as these issues could potentially carry over to the current franchisor and affect the system's health and reputation.
Potential Mitigations
- When a predecessor is disclosed, your attorney should carefully review their history as detailed in Items 1, 3, and 4.
- A business advisor can help you research a predecessor's public reputation and history with franchisee relations.
- Asking long-tenured franchisees about their experience under any previous ownership can provide valuable insight.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD Package, as Item 3 states that no litigation is required to be disclosed. A pattern of lawsuits filed by franchisees against a franchisor alleging fraud, misrepresentation, or breach of contract can be a major red flag. It may indicate systemic problems with the franchisor's sales process, operational promises, or overall business practices.
Potential Mitigations
- When litigation is present in Item 3, your attorney should be consulted to analyze the nature, frequency, and outcomes of the cases.
- It is prudent to consider a high volume of franchisor-initiated litigation against franchisees as a potential indicator of an overly aggressive system.
- A business advisor can help you investigate the context of any disclosed litigation by speaking with affected franchisees.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.