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Dollar Rent A Car

How much does Dollar Rent A Car cost?

Initial Investment Range

$879,300 to $15,874,000

Franchise Fee

$25,000 to $125,000

You will operate a business that rents cars under the “Dollar” and/or “Dollar Rent A Car” name(s) within a designated territory.

Enjoy our partial free risk analysis below

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Dollar Rent A Car March 20, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: August 19, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
4
0
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The financial statements for the parent and guarantor, The Hertz Corporation (Hertz), reveal significant financial distress. For year-end 2024, Hertz reported a net loss exceeding $3.1 billion and a collapse in stockholder equity of over 90%, aggravated by a $1 billion asset impairment charge. Such instability could materially impact the franchisor's ability to provide support, invest in the brand, and fulfill its obligations, posing a substantial risk to your investment.

Potential Mitigations

  • An accountant must thoroughly analyze the guarantor's audited financial statements, including all footnotes regarding losses, impairments, and equity.
  • Your business advisor should help you assess if the franchisor has a viable plan to return to profitability and stability.
  • Discuss the practical implications of this financial instability on system support and brand development with your franchise attorney.
Citations: Item 21, FDD Exhibit E, FDD Exhibit F

High Franchisee Turnover

High Risk

Explanation

Item 20 data reveals a concerning level of franchisee turnover. In 2024, six franchised outlets ceased operations for reasons other than termination or non-renewal, representing a significant percentage of the system's size. This pattern could indicate underlying issues with the business model's profitability or market challenges, suggesting a higher-than-average risk of business failure for a new franchisee.

Potential Mitigations

  • It is critical to contact a significant number of the former franchisees listed in Exhibit G to understand why they left the system.
  • Your accountant should analyze the turnover data in Item 20 to calculate the churn rate and discuss its potential implications.
  • A franchise attorney can help you formulate specific questions for the franchisor regarding the reasons for these outlet cessations.
Citations: Item 20

Rapid System Growth

Low Risk

Explanation

This risk was not identified. The outlet data in Item 20 does not suggest excessively rapid growth that might outpace the franchisor's ability to provide support. However, uncontrolled growth can be a risk in franchise systems, as it can dilute brand quality and stretch support resources thin, potentially leaving individual franchisees without adequate assistance, training, or guidance.

Potential Mitigations

  • Engaging a business advisor to review the system's growth strategy in relation to its support infrastructure is a prudent step.
  • Your accountant can analyze the franchisor's financials in Item 21 to assess if they have the capital and personnel to support their stated growth plans.
  • It is wise to ask current franchisees about the quality and timeliness of the support they currently receive.
Citations: Not applicable

New/Unproven Franchise System

Low Risk

Explanation

This specific risk was not identified, as Item 1 indicates Dollar Rent A Car, Inc. (Dollar) and its parent have extensive, long-term experience in the vehicle rental industry. Investing in a new or unproven system can be risky because the business model may not be validated, brand recognition is low, and the franchisor may lack the experience to provide effective support.

Potential Mitigations

  • When evaluating any franchise, your business advisor should help you assess the depth of the management team's experience in both the industry and in franchising.
  • An accountant can review the financial track record to gauge the system's historical performance and stability.
  • Legal counsel should review the FDD for any signs of inexperience that could translate into contractual risks.
Citations: Not applicable

Possible Fad Business

Low Risk

Explanation

The car rental business is a long-established industry, not a fad. This risk was not identified. For other franchises, investing in a concept based on a short-term trend can be dangerous. When consumer interest wanes, the business may no longer be viable, but your long-term contractual obligations to the franchisor, such as paying royalties, would likely remain.

Potential Mitigations

  • A business advisor can help research the long-term market demand and competitive landscape for any industry you consider entering.
  • Reviewing a franchisor's history of innovation and adaptation with your attorney can provide insight into its long-term viability.
  • Your financial advisor can help model the financial risks of a business that may have a limited lifecycle.
Citations: Not applicable

Inexperienced Management

Low Risk

Explanation

This risk was not identified. Item 2 details an executive team at the parent company, Hertz, with extensive experience in the transportation and rental industries. In any system, inexperienced management can pose a risk, as it may lead to poor strategic decisions, weak operational support, and an inability to adapt to market changes, negatively impacting franchisee success.

Potential Mitigations

  • Your business advisor can help you research the backgrounds of key executives for any franchise opportunity.
  • Consulting with current franchisees provides direct insight into their confidence in the management team's leadership and strategic direction.
  • An attorney can review the FDD for signs that a new management team has materially altered the franchise relationship.
Citations: Not applicable

Private Equity Ownership

Low Risk

Explanation

The FDD does not indicate direct ownership by a private equity firm. However, Item 16 and Item 17 note relationships with large investment funds. This structure can sometimes create risks similar to PE ownership, where focus may shift to short-term returns over the long-term health of the brand and its franchisees. This could potentially influence decisions on fees, support levels, and system investment.

Potential Mitigations

  • Should you encounter a PE-owned franchise, having your business advisor research the firm’s reputation with other brands is crucial.
  • Speaking with franchisees who have operated under an investment firm's influence can reveal changes in culture or support.
  • Your attorney can advise on contractual protections against adverse changes following a sale of the franchise system.
Citations: Item 1, Item 16, Item 17

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified. Item 1 clearly discloses the parent companies, and Item 21 provides their financial statements. In some cases, a franchisor might be a thinly capitalized subsidiary, and the failure to disclose or provide financials for a more substantial parent company can obscure the true financial health and backing of the system. This can hide significant risks from a prospective franchisee.

Potential Mitigations

  • An attorney should always verify that the entities disclosed in Item 1 align with the financial statements in Item 21 and any guarantees in Item 22.
  • If a franchisor is a new or small LLC, your accountant should assess if it has adequate capitalization or if a parent guarantee is necessary.
  • A business advisor can help investigate the corporate structure to identify any undisclosed controlling entities.
Citations: Not applicable

Predecessor History Issues

High Risk

Explanation

The franchisor and its parent companies have a complex history, including a major Chapter 11 bankruptcy in 2020 as detailed in Item 4. Furthermore, Item 3 discloses a significant amount of litigation, some of which involves disputes with former franchisees. This history could present risks of inherited liabilities, ongoing reputational issues, or a corporate culture that may lead to disputes, impacting your business.

Potential Mitigations

  • Your attorney must carefully review the details of the bankruptcy proceedings and all disclosed litigation to understand any lingering risks.
  • A discussion with your accountant is needed to analyze how the bankruptcy and restructuring have impacted the company's current financial health.
  • It is advisable to research news archives and other public records for more context on the company's history.
Citations: Item 1, Item 3, Item 4

Pattern of Litigation

High Risk

Explanation

Item 3 discloses a significant pattern of material litigation. This includes multiple lawsuits brought by former franchisees, a major dispute with bondholders stemming from the company's bankruptcy, and a securities class action lawsuit. Such a history of disputes could indicate systemic problems in franchisee relationships, financial management, or disclosure practices, presenting a high risk of future conflict for you.

Potential Mitigations

  • A thorough review of every case disclosed in Item 3 with your franchise attorney is essential to understand the nature of the disputes.
  • Your business advisor should help you assess whether the litigation reveals a pattern of problematic relationships with franchisees.
  • You should consider the potential costs and distractions of future disputes when evaluating this investment with your accountant.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
3
1
11

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
3
6
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

4

Legal & Contract Risks

Total: 16
8
5
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
4
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
4
3
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
1
3
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
2
6
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
9
7
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.