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How much does East Coast Wings cost?
Initial Investment Range
$419,400 to $1,268,500
Franchise Fee
$53,850 to $100,100
Our franchisees own and operate a casual dining restaurant emphasizing chicken wings, sandwiches, burgers, ribs, appetizers, a variety of specialty flavored wings, and spirits.
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East Coast Wings April 30, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 19, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor's, East Coast Wings Corporation (ECW Corp), audited financial statements for the most recent fiscal year show a significant net loss of over $277,000, a reversal from a net income the prior year. The company also experienced negative cash flow from operations. This financial performance could potentially impact the franchisor's ability to provide ongoing support and invest in the growth of the brand, posing a risk to your investment.
Potential Mitigations
- Your accountant must perform a detailed analysis of the franchisor's financial statements, including the footnotes and cash flow trends.
- Engaging a business advisor to discuss the potential impact of the franchisor's financial health on long-term support is critical.
- You should ask your attorney about the implications of these financials on the franchisor's ability to fulfill its contractual obligations.
High Franchisee Turnover
Medium Risk
Explanation
Item 20 data reveals a pattern of franchisee outlets leaving the system over the past three years through non-renewal and reacquisitions by the franchisor. While the overall number is not extreme, the system has experienced little to no net growth in franchised units during this period. This could indicate potential challenges with franchisee profitability or satisfaction, which you should investigate further.
Potential Mitigations
- It is crucial to contact a significant number of current and former franchisees listed in Exhibits H and I to understand their experiences.
- A business advisor can help you analyze the underlying reasons for the outlet transfers and non-renewals.
- Your accountant should review these trends when developing your financial projections.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD package. Item 20 data indicates that the franchise system has not experienced rapid growth in recent years. While slow growth avoids issues of overstretched support, rapid growth can be a risk because a franchisor's support systems, supply chain, and quality control may fail to keep pace with a fast-expanding network, potentially harming all franchisees.
Potential Mitigations
- A discussion with your business advisor about the franchisor’s growth strategy and its implications for the brand is always prudent.
- Asking your accountant to analyze how growth or lack thereof might impact system-wide funds and resources can provide valuable insight.
- Your attorney can review any development agreements to understand growth obligations.
New/Unproven Franchise System
Low Risk
Explanation
This risk was not identified. The FDD indicates that the franchisor has been in business and franchising for many years, with an established number of operating units. For new systems, risks can include an unproven business model, undeveloped support structures, and minimal brand recognition. A prospective franchisee would need to perform extra due diligence on the management's experience and the concept's viability.
Potential Mitigations
- It is always recommended to have an experienced franchise attorney review the FDD to confirm the franchisor's history and structure.
- A business advisor can help you evaluate the maturity and stability of any franchise system you consider.
- Speaking with long-standing franchisees provides insight into the system's evolution and track record.
Possible Fad Business
Low Risk
Explanation
This risk was not identified. The business concept, a casual dining restaurant focused on wings and American grill fare, operates in a well-established segment of the restaurant industry. A fad business, in contrast, is often tied to a fleeting trend and may lack long-term consumer demand. Investing in a fad carries the risk of business failure once public interest wanes, even if your contractual obligations remain.
Potential Mitigations
- A business advisor can help you assess the long-term market trends for any industry you plan to enter.
- It is wise to have an accountant help you model the financial resilience of the business against potential shifts in consumer tastes.
- Reviewing the franchisor's plans for menu innovation and adaptation with legal counsel is also advisable.
Inexperienced Management
Low Risk
Explanation
This risk was not identified. FDD Item 2 shows that the key executives have extensive and long-term experience with the franchise system itself. Inexperienced management can be a significant risk, as it may lead to poor strategic decisions, weak operational systems, and inadequate franchisee support. It is crucial for a potential franchisee to vet the leadership team's background in both the specific industry and in franchising.
Potential Mitigations
- A business advisor can help you evaluate the backgrounds and track records of any franchisor's management team.
- It is prudent to ask current franchisees about the quality and consistency of leadership and strategic direction.
- Your attorney can help investigate if there has been recent, significant turnover in key management positions.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified, as FDD Item 1 indicates the franchisor is privately owned by individuals, not a private equity firm. When a franchisor is PE-owned, there can be a risk that decisions prioritize short-term investor returns over the long-term health of the brand and franchisee profitability. This could manifest as reduced support, increased fees, or a quick sale of the system.
Potential Mitigations
- If a franchisor is owned by a private equity firm, a business advisor can help research the firm's reputation and history with other franchise brands.
- It's crucial to ask your attorney to review assignment clauses in the franchise agreement to understand what happens if the system is sold.
- Speaking with franchisees about changes since a PE acquisition provides valuable, direct insight.
Non-Disclosure of Parent Company
Medium Risk
Explanation
Item 1 discloses a parent company which receives significant management fees from the franchisor, a major factor in the franchisor's reported net loss. However, the parent company's financial statements are not provided in Item 21. Without this information, it is difficult to assess the overall financial health and stability of the consolidated enterprise supporting the franchise system, creating a potential risk regarding the ultimate source of your support.
Potential Mitigations
- An accountant should assess the impact of the parent company relationship on the franchisor's financial viability.
- It is advisable to request the parent company's financial statements from the franchisor for a complete picture.
- Your attorney should investigate if a parent company guarantee of the franchisor's obligations can be obtained.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified. The FDD's Item 1 disclosures regarding the franchisor's predecessor appear to be straightforward. In some cases, a franchisor may have acquired a struggling system or have a complex history with a predecessor that is not fully transparent. This can hide inherited problems related to the brand, operations, or franchisee relationships that you may unknowingly take on.
Potential Mitigations
- Your attorney should carefully review any disclosures related to predecessors in Items 1, 3, and 4.
- If a predecessor exists, a business advisor can help you conduct independent research into its history and reputation.
- It is always a good practice to ask long-tenured franchisees about their experience under any previous ownership.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified, as FDD Item 3 reports no disclosable litigation. A pattern of lawsuits, particularly those initiated by franchisees alleging fraud, misrepresentation, or breach of contract, can be a major red flag. It may indicate systemic problems with the franchise relationship, business model, or disclosure practices. Conversely, a high volume of lawsuits initiated by the franchisor against franchisees could suggest an overly aggressive or punitive culture.
Potential Mitigations
- An experienced franchise attorney should always be consulted to review the details of any disclosed litigation.
- Even if no litigation is disclosed, your attorney can conduct independent searches for legal actions involving the franchisor.
- It is also wise to ask current and former franchisees about any past or present disputes within the system.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems