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Escapology

How much does Escapology cost?

Initial Investment Range

$626,500 to $2,385,000

Franchise Fee

$45,000 to $140,000

You will operate a live escape game business offering high quality live escape game experiences using the trademark “Escapology.”

Enjoy our partial free risk analysis below

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Escapology April 18, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
3
5

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

While the franchisor's income statement shows strong profitability, the financial notes disclose a significant risk. The company is a co-guarantor for over $25 million in debt held by its parent and affiliates. This large contingent liability means that if the parent company defaults, the franchisor could become responsible for these debts, potentially jeopardizing its own financial stability and its ability to support you, regardless of its own operational success.

Potential Mitigations

  • An experienced franchise accountant should analyze the franchisor's balance sheet, income statement, and especially all footnotes concerning related-party transactions and contingent liabilities.
  • It is crucial to have your attorney review the details of these co-guarantor commitments and explain the potential impact on the franchisor's viability.
  • Discuss with a financial advisor how this level of contingent liability affects the overall risk profile of your investment.
Citations: Item 21, Exhibit D (Financial Statements, Note 6)

High Franchisee Turnover

Low Risk

Explanation

The FDD's Item 20 tables do not indicate a high rate of franchisee turnover through terminations, non-renewals, or franchisor re-acquisitions in the past three years. This is a positive indicator. However, a related risk, the high number of franchises that have been sold but are not yet open, is explicitly mentioned by the franchisor as a 'Special Risk' and should be carefully considered as a separate issue regarding system-wide opening delays.

Potential Mitigations

  • Your business advisor should still recommend contacting a range of current franchisees from the list in Item 20 to discuss their operational experiences.
  • It remains important to have your accountant review the full Item 20 tables for any subtle trends over the three-year period.
  • In discussions with the franchisor, you could inquire about the reasons for the historically low turnover rate.
Citations: Item 20

Rapid System Growth

Medium Risk

Explanation

Item 20 data shows steady growth in both franchised and company-owned outlets over the last three years. While growth is often positive, it is important to verify that the franchisor's support infrastructure is scaling adequately to meet the needs of an expanding system. A separate 'Special Risk' noted by the franchisor points to a large number of unopened franchises, which could suggest that growth in signed agreements is outpacing the system's ability to open locations.

Potential Mitigations

  • In your discussions with current franchisees, inquire specifically about the quality and responsiveness of franchisor support as the system has grown.
  • A business advisor can help you question the franchisor about their staffing and infrastructure plans to support the growing number of units.
  • Your accountant can review the financials in Item 21 to see if investment in support infrastructure appears to be keeping pace with revenue growth.
Citations: Item 20, Table 1

New/Unproven Franchise System

Low Risk

Explanation

The franchisor, Escapology, LLC, was formed in 2014 and began franchising in 2016. While not a brand-new startup, it operates in the relatively recent and evolving escape room industry. The business has a track record of several years and has grown to a considerable size. The executive team, as detailed in Item 2, appears to have relevant business and, in some cases, franchising experience. Therefore, the risks associated with a completely new or unproven system are not pronounced here.

Potential Mitigations

  • Your business advisor can help you investigate the specific franchising and industry experience of the key management personnel listed in Item 2.
  • When speaking with franchisees, ask about their perception of the management team's competence and the maturity of the operating systems.
  • Have an attorney review the entire history of the company as described in Item 1, including its relationship with its parent companies.
Citations: Item 1, Item 2

Possible Fad Business

Medium Risk

Explanation

The live escape game industry is a relatively new and evolving entertainment sector. While currently popular, you should consider the long-term consumer demand and the potential for it to be a cyclical or trend-based business. The franchisor addresses this through a required 2% 'Innovation Fee' which is used for research and development of new games and brand enhancements to maintain customer interest. This indicates an awareness of the need to evolve.

Potential Mitigations

  • A thorough analysis of the long-term viability of the escape room concept in your specific market should be conducted with your business advisor.
  • Evaluate the franchisor's specific plans for innovation and brand development to gauge their strategy for sustained relevance.
  • Your financial advisor can help you model different scenarios based on potential shifts in consumer entertainment spending.
Citations: Item 1, Item 11

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 2 details the business experience of the key officers and directors. A prospective franchisee should evaluate whether this team has sufficient experience in both the specific industry (entertainment/escape rooms) and in managing a franchise system. Inexperienced leadership can lead to poor strategic decisions and inadequate support for franchisees.

Potential Mitigations

  • It is advisable to have your business advisor research the backgrounds of the key executives listed in Item 2 beyond what is disclosed.
  • Discuss the management team's accessibility and competence with current franchisees.
  • Your attorney can help you frame questions for the franchisor regarding the team's specific experience in supporting a franchise network of this size.
Citations: Item 2

Private Equity Ownership

High Risk

Explanation

Item 1 discloses that the franchisor is ultimately controlled by Peninsula Capital Partners, an investment firm. This private equity ownership structure can introduce risks, as the firm's primary objective may be maximizing short-term returns for its investors. This can sometimes lead to decisions, such as increasing fees or reducing support, that may not align with the long-term health of franchisees' businesses. The franchisor's significant financial entanglements with its parent company heighten this risk.

Potential Mitigations

  • It is important to research the private equity firm's reputation and its track record with other franchise systems it has owned.
  • Your attorney should analyze the Franchise Agreement for clauses that facilitate a sale of the system, which is a common exit strategy for private equity.
  • When speaking with existing franchisees, ask about any changes in operations or support since the acquisition by the investment firm.
Citations: Item 1

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD Package. The franchisor properly discloses its parent companies in Item 1. Since the parent company does not appear to offer a guarantee for the franchisor's obligations, its financial statements are not required or included. However, the financial statements in Item 21 do reveal significant financial dealings with the parent company that create other risks, which are analyzed in the 'Disclosure of Franchisor's Financial Instability' and 'Miscellaneous Risks' sections.

Potential Mitigations

  • Your accountant should always review Item 1 to understand the complete corporate structure, including all parent and affiliate entities.
  • It is prudent for your attorney to verify whether a parent company's financials should have been included based on FTC rules, especially if the franchisor is newly formed or thinly capitalized.
  • Always ask a business advisor to assess the nature and risks of any relationships between the franchisor and its parent companies.
Citations: Item 1, Item 21

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD Package. The franchisor states in Item 1 that it does not have a predecessor company. This means the historical data presented in the FDD, such as outlet turnover in Item 20 and financial performance in Item 21, pertains directly to the current franchisor entity. This simplifies due diligence, as there is no need to investigate the track record of a prior operator.

Potential Mitigations

  • A business advisor can help you verify the franchisor's historical claims by speaking with long-term franchisees.
  • Your attorney should confirm that the corporate history in Item 1 is complete and does not omit entities that should have been classified as predecessors.
  • An accountant reviewing the financials should ensure that the data presented reflects the entire operating history of the current entity.
Citations: Item 1

Pattern of Litigation

Medium Risk

Explanation

Item 3 discloses one material regulatory action. In 2023, the franchisor entered into a Consent Order with the California Department of Financial Protection and Innovation to resolve claims of violating state franchise law, including failures in disclosure. While this was a settlement without admitting facts and did not involve a franchisee lawsuit alleging fraud, any regulatory action concerning disclosure practices is a significant warning sign that warrants careful review and further questioning.

Potential Mitigations

  • A thorough review of the details of any litigation or regulatory action in Item 3 with your franchise attorney is essential.
  • You should ask the franchisor to explain the circumstances that led to the regulatory action and the steps taken to prevent recurrence.
  • Your business advisor should recommend speaking with a broad range of franchisees to ask about their experiences with the franchisor's sales and disclosure practices.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
5
3
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
5
3
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

4

Legal & Contract Risks

Total: 16
8
2
6

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
2
2
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
4
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
2
1
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
4
6
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
11
3
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.