Fleet Clean Logo

Fleet Clean

Initial Investment Range

$172,950 to $1,949,375

Franchise Fee

$77,000 to $1,733,375

FW Fleet Clean, LLC offers franchises for mobile, on-site, commercial vehicle cleaning and related services business under the mark Fleet Clean and other related marks.

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Fleet Clean April 26, 2024 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
1
7

Disclosure of Franchisor's Financial Instability

Low Risk

Explanation

The franchisor's audited financial statements for 2023 show a net income of over $2.8 million and substantial member equity of nearly $16 million. Based on the provided financials, the company appears profitable and financially stable, and this specific risk was not identified.

Potential Mitigations

  • It is still advisable for your accountant to conduct a thorough review of the complete, multi-year audited financial statements, including all footnotes, to confirm financial health.
  • A discussion with your financial advisor about the franchisor's cash flow and debt levels can provide additional insight into their stability.
  • Your attorney can help you understand any financial performance covenants or guarantees mentioned in the franchise documents.
Citations: Item 21, Exhibit M

High Franchisee Turnover

High Risk

Explanation

Item 20 data reveals a significant risk. In 2023, the franchisor reacquired 10 outlets from a starting base of 42, representing a 23.8% turnover rate through reacquisition in a single year. While not labeled as terminations, this high number of franchisees exiting the system is a strong indicator of potential franchisee dissatisfaction or financial distress within the system, posing a significant risk to your potential success.

Potential Mitigations

  • It is critical to contact a significant number of former franchisees listed in Exhibit L-2 to understand the specific reasons for their departure.
  • Your franchise attorney should help you probe the franchisor about the circumstances surrounding these numerous reacquisitions.
  • A business advisor can help you assess if this high turnover rate is a symptom of systemic problems with the business model.
Citations: Item 20 (Table 3), Exhibit L-2

Rapid System Growth

Low Risk

Explanation

This risk was not identified. In 2023, the number of franchised outlets decreased while company-owned units grew, indicating the system is not undergoing rapid franchise expansion that might strain support services. Rapid growth can sometimes mean a franchisor's support systems, like training and field support, can't keep pace, negatively impacting franchisee performance.

Potential Mitigations

  • A business advisor can help evaluate the franchisor's existing support infrastructure relative to its current size and any future growth plans.
  • In discussions with current franchisees, it is useful to ask about the quality and timeliness of the support they currently receive.
  • Your accountant can review financial statements to determine if the franchisor is reinvesting profits into support systems.
Citations: Not applicable

New/Unproven Franchise System

Low Risk

Explanation

This risk is not present. The franchise system, through its predecessor, has been in operation since 2013. A new or unproven system carries higher risks because the business model, brand recognition, and franchisor support structures have not been tested over time, which can lead to higher failure rates for early franchisees.

Potential Mitigations

  • When evaluating any franchise, a business advisor can help you assess the maturity of the brand and its operating systems.
  • It's wise to ask your attorney to scrutinize the business experience of the management team listed in Item 2.
  • An accountant can analyze the financial statements for signs of stability that often come with a more mature system.
Citations: Not applicable

Possible Fad Business

Low Risk

Explanation

This risk was not identified. The business of mobile, on-site commercial vehicle cleaning is an established industrial service sector, not a temporary consumer trend. Investing in a fad business is risky because customer demand may disappear, leaving you with franchise obligations for a business that is no longer viable.

Potential Mitigations

  • A business advisor can help you research the long-term market demand and competitive landscape for any industry.
  • Reviewing the franchisor's history of innovation and service development in Item 11 with a business consultant can reveal their focus on long-term relevance.
  • Your financial advisor can help you assess the business model's resilience to economic shifts and changing trends.
Citations: Not applicable

Inexperienced Management

Low Risk

Explanation

This risk was not identified. Item 2 shows that the management team has extensive, long-term experience in the truck washing industry, with several key personnel having been with the parent company since the 1970s and 1980s. Inexperienced management can be a significant risk, as it may lead to poor strategic decisions and inadequate support for franchisees.

Potential Mitigations

  • Engaging a business advisor to help you vet the backgrounds of the franchisor's key executives is always a prudent step.
  • Your attorney can help frame questions for current franchisees about their direct experiences with the management team's competence and support.
  • It's beneficial to research the public reputation and track record of the key leaders in the franchise system.
Citations: Not applicable

Private Equity Ownership

Low Risk

Explanation

The franchisor does not appear to be owned by a private equity firm; its parent is a long-standing operating company in the same industry. Private equity ownership can sometimes introduce risks related to prioritizing short-term investor returns over the long-term health of the franchise system, potentially leading to increased fees or reduced support.

Potential Mitigations

  • A business advisor can help investigate the ownership structure of any franchisor to identify potential private equity involvement.
  • If a PE firm is involved, your attorney can help you research its reputation and track record with other franchise brands.
  • Discussing any changes in franchisor behavior post-acquisition with current franchisees can provide valuable insight.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified, as Item 1 clearly discloses the parent company, Kept Companies, Inc. A failure to disclose a parent company can be a significant issue, as it may obscure the ultimate control structure and financial backing of the franchisor, preventing a full risk assessment.

Potential Mitigations

  • Your attorney should always verify that the franchisor has fully disclosed its parent companies and affiliates as required in Item 1.
  • If a parent company exists and provides a guarantee, an accountant should ensure its financial statements are also provided and reviewed.
  • A business advisor can help you research the relationship and potential influence of a parent company on the franchise system.
Citations: Not applicable

Predecessor History Issues

Medium Risk

Explanation

Item 1 discloses a predecessor entity, Fleet Clean Systems, Inc. A potential risk arises because one of the significant lawsuits disclosed in Item 3 names this predecessor as a defendant. This connects the current franchisor to past legal issues and indicates that liabilities or reputational harm from the predecessor's operations could potentially affect the current system.

Potential Mitigations

  • Your attorney should carefully analyze any disclosed connections between the current franchisor and its predecessors, particularly regarding legal liabilities.
  • It is important to ask current long-term franchisees about their experiences under any previous ownership or predecessor entity.
  • A business advisor can help you conduct independent research on the predecessor's business history and reputation.
Citations: Items 1, 3

Pattern of Litigation

High Risk

Explanation

Item 3 discloses two pending lawsuits of a serious nature: one alleging Fair Labor Standards Act violations seeking class-action status, and another claiming wrongful death and alleging the franchisor was a joint employer. A pattern of serious litigation, especially involving class actions or claims that pierce the corporate veil between franchisee and franchisor, indicates significant legal and financial risk for the franchisor and potentially for you.

Potential Mitigations

  • A thorough review of all litigation details in Item 3 with your franchise attorney is essential to understand the potential liabilities.
  • It is critical to discuss the implications of joint-employer allegations with your attorney to understand how they might impact your own operations.
  • Your accountant can assess the potential financial impact on the franchisor's stability if these lawsuits result in large judgments.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
7
2
6

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
4
5
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

4

Legal & Contract Risks

Total: 16
7
4
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
3
1
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
5
3
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
1
2
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
4
7
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
8
6
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 1
1
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.