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Furry Land
How much does Furry Land cost?
Initial Investment Range
$137,002 to $309,702
Franchise Fee
$65,000 to $190,000
We offer qualified individuals and entities the opportunity to operate a franchise that provides mobile pet grooming services, including providing pet ownerswith dogandcat grooming services at customer locations under the mark FURRY LAND (each, a “Franchised Business”).
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Furry Land April 30, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 22, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The audited financial statements for Furry Cuts! Petmobile International, LLC (Furry Cuts) show a Members' Deficit (negative net worth) of over $1 million as of year-end 2024. While this has improved from the prior year, a persistent negative net worth is a significant indicator of financial weakness. The franchisor explicitly flags its “Financial Condition” as a special risk, suggesting potential challenges in providing support or ensuring long-term stability.
Potential Mitigations
- A franchise accountant must thoroughly analyze the franchisor's financial statements, including all footnotes and trends, to assess its viability.
- Discuss the implications of the negative net worth and the special risk disclosure with your financial advisor.
- Inquiring with your attorney about the protections offered by any state-mandated financial assurances, like bonds or fee deferrals, is important.
High Franchisee Turnover
High Risk
Explanation
In 2024, three franchised outlets ceased operations for reasons other than termination or non-renewal, which represents a nearly 6% churn of the starting base. Furthermore, Item 19 states four such units were excluded from its performance data. Most critically, Item 20 discloses that the franchisor has used confidentiality provisions that restrict former franchisees from speaking openly. This may obscure the true rate of and reasons for franchisee departures.
Potential Mitigations
- Speaking with a significant number of current and especially former franchisees from the lists in Item 20 is critical; your attorney can help frame questions.
- A business advisor can help you assess whether the disclosed turnover rate, coupled with the use of confidentiality clauses, indicates systemic problems.
- Ask your accountant to analyze the turnover data over the three-year period to identify any negative trends.
Rapid System Growth
High Risk
Explanation
The system grew explosively, from 2 total outlets at the start of 2022 to 72 by the end of 2024. This very rapid expansion, combined with the franchisor's negative net worth as disclosed in Item 21, raises concerns about whether its support infrastructure, staffing, and financial resources can adequately serve the growing number of franchisees. Over-expansion can strain a franchisor's ability to provide effective training, marketing, and operational support.
Potential Mitigations
- Question the franchisor directly about its plans for scaling support infrastructure to match unit growth; a business advisor can help evaluate their response.
- It is important to interview a broad range of franchisees, both new and established, about the current quality and responsiveness of franchisor support.
- Your accountant should review the financials in Item 21 to assess if Furry Cuts appears to have the resources to support this growth.
New/Unproven Franchise System
High Risk
Explanation
The franchisor entity was formed in 2021 and only began franchising in February 2022, giving it a very limited operational track record. This is explicitly highlighted by the franchisor as a “Short Operating History” risk. Investing in a new system carries higher risk as its business model, support systems, and brand recognition are not yet fully proven in the marketplace over an extended period.
Potential Mitigations
- Conducting extensive due diligence on the management team's prior industry and franchising experience is essential; a business advisor can assist.
- Speaking with the earliest franchisees in the system to learn about their experiences and the evolution of the support systems is highly recommended.
- An attorney could help you negotiate for more favorable terms, such as enhanced support commitments, to compensate for the higher risk.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD package. Mobile pet grooming is a generally established service industry and not typically considered a business based on a short-term fad. However, long-term success still depends on sustained consumer demand and the business's ability to adapt to market changes.
Potential Mitigations
- A business advisor can help you independently research the long-term market demand and competitive landscape for pet services in your specific area.
- Evaluating the franchisor's plans for innovation and service development is a wise step to gauge long-term relevancy.
- Your financial advisor can assist in creating financial models that consider potential shifts in consumer spending on pet services.
Inexperienced Management
Medium Risk
Explanation
While the executive team, as part of Phoenix Franchise Brands, has experience with other franchise systems, their direct operational history with this specific Furry Land brand is very recent, beginning in 2022. The Vice President, Nicholas Field, does have experience with the predecessor brand since 2017, which is a positive factor. However, the newness of the current franchisor entity and its specific management team presents a moderate risk.
Potential Mitigations
- A thorough vetting of the management team's specific successes and failures with their other franchise brands should be conducted with your business advisor.
- It is important to ask current franchisees about the quality of management's operational guidance and support specific to the Furry Land system.
- Your attorney can help you understand the implications of the complex corporate structure and management's roles across different affiliated brands.
Private Equity Ownership
High Risk
Explanation
Furry Cuts is part of Phoenix Franchise Brands, a large holding company that acquires and grows multiple franchise systems. This structure can prioritize rapid franchise sales and returns for the parent company over the long-term health of any single brand. The significant litigation disclosed for affiliated brands in Item 3 may be indicative of the parent's operational approach. The Franchise Agreement also allows the system to be sold, potentially to a new owner with different priorities.
Potential Mitigations
- A business advisor can help you research the track record of Phoenix Franchise Brands and its other systems.
- Discussing the impact of the parent company's strategy on the Furry Land brand with current franchisees is a crucial diligence step.
- Your attorney should explain the implications of the franchisor's right to sell the system and your rights in such a transaction.
Non-Disclosure of Parent Company
Medium Risk
Explanation
While the FDD discloses the existence of a parent company, Phoenix Franchise Brands, LLC, it does not provide the parent's financial statements. Given that the franchisor entity itself has a significant negative net worth, the financial strength of the parent is a material factor in assessing the overall stability and backing of the franchise system. Without the parent's financials, a complete picture of the system's financial resources and risks is unavailable.
Potential Mitigations
- Your accountant should evaluate the franchisor's standalone financials and consider the risk posed by the absence of parent company financial data.
- Inquiring with the franchisor about the financial relationship and support provided by the parent company is a prudent step.
- Your attorney can advise on whether the parent's role necessitates disclosure of its financials under franchise laws.
Predecessor History Issues
Medium Risk
Explanation
The FDD discloses a predecessor entity and a concerning history of regulatory actions and franchisee litigation against an affiliated brand, Fetch! Pet Care, Inc., which was acquired by the parent company. While Furry Cuts states these actions were under prior ownership, it indicates that brands within the portfolio may come with historical issues. This pattern of acquiring brands with troubled pasts could introduce unforeseen risks to the overall system.
Potential Mitigations
- Your attorney should carefully review all disclosures regarding predecessor and affiliate histories to identify potential inherited risks.
- Speaking with long-term franchisees who may have experience under prior ownership or with other affiliated brands is advisable.
- A business advisor can help you research the public reputation and history of the predecessor and affiliated companies.
Pattern of Litigation
High Risk
Explanation
Although no litigation is listed against Furry Cuts directly, Item 3 reveals a significant pattern of serious legal disputes against its affiliates under the same parent company. These include pending franchisee claims of fraud and misrepresentation against Spray Foam Genie and a mass arbitration action involving 49 franchisees against Fetch! Pet Care. This suggests a potential pattern of disputes and dissatisfaction within the larger franchise organization that could be a red flag.
Potential Mitigations
- Your franchise attorney must carefully review the nature, status, and potential implications of all litigation involving affiliated companies.
- Treating this pattern of litigation within the parent organization as a significant warning sign is crucial.
- This information should prompt deeper due diligence calls with franchisees from both Furry Land and, if possible, the affiliated brands.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.









