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Woofie's
How much does Woofie's cost?
Initial Investment Range
$180,423 to $294,651
Franchise Fee
$73,075
The franchise described in this disclosure document is for the operation of a Woofie’s® business, which provides pet sitting, dog walking services and pet grooming services to clients through a mobile pet spa van, as well as other related services that we may specify.
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Woofie's April 3, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The financial statements for the franchisor's ultimate parent, Authority Brands Inc. (AB Inc.), show significant and increasing net losses over the past three years, reaching over $104 million in 2024. The parent company also recorded substantial impairment losses and losses on the sale of other brands in its portfolio. These factors may indicate financial weakness that could potentially impact the resources available for supporting the Woofie's brand and its franchisees, despite the parent's large size.
Potential Mitigations
- A franchise accountant should carefully analyze the parent company's consolidated financial statements, including all notes, to assess its overall financial health and ability to support this brand.
- Discuss the specific performance and financial allocation for the Woofie's brand unit within the larger parent company with your financial advisor.
- It is advisable to ask the franchisor about the parent's commitment to the Woofie's brand given the losses in other parts of its portfolio.
High Franchisee Turnover
Medium Risk
Explanation
Item 20 data does not show a high number of closures for operating units, but Exhibit G reveals that two franchisees who signed agreements in 2024 exited without ever opening. The franchisor also explicitly flags "Unopened Franchises" as a special risk, noting a significant number of signed agreements for outlets not yet open. This could suggest potential challenges in the site selection, financing, or opening process that new franchisees may face.
Potential Mitigations
- It is important to contact franchisees who have recently opened to discuss their timeline and any challenges they encountered.
- Before signing, create a detailed business plan and timeline with your business advisor, anticipating potential delays in the opening process.
- Your attorney should clarify the consequences and your rights if you are unable to open by the contractual deadline due to external factors.
Rapid System Growth
Medium Risk
Explanation
The system is experiencing very rapid growth, expanding from 9 to 82 franchised territories in two years. While growth can be positive, such a rapid pace can strain a franchisor's resources. This may potentially impact the quality and availability of essential support services, including training, operational guidance, and marketing assistance for all franchisees, especially new ones entering the system.
Potential Mitigations
- In discussions with the franchisor, inquire specifically about how they have scaled their support staff and systems to manage this rapid expansion.
- Engaging with a mix of new and established franchisees can provide insight into whether the quality of support has been maintained during this growth phase.
- A business advisor can help you evaluate if the support infrastructure described seems adequate for the current size and growth rate of the system.
New/Unproven Franchise System
Medium Risk
Explanation
The franchisor, Woofie's Pet Ventures, LLC, began franchising in November 2018 and is identified as having a "Short Operating History" in the FDD's Special Risks section. While its parent company is large and experienced, this specific franchise system is relatively young. Investing in a newer system carries potential risks such as less-established brand recognition, evolving operational systems, and a smaller network of peer franchisees for support and validation, which may present more uncertainty than a more mature brand.
Potential Mitigations
- Thoroughly investigate the business and franchising experience of the key executives managing the Woofie's brand specifically.
- A careful review of the support systems and brand development plans with a business advisor is crucial to gauge the system's maturity.
- Speaking with the earliest-joining franchisees can provide valuable perspective on the system's evolution and the franchisor's performance over time.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD package. The pet services industry, including sitting, walking, and mobile grooming, generally reflects sustained consumer demand. However, you should independently assess whether the specific services and branding offered by Woofie's have long-term market appeal or are tied to a temporary trend. A business model that relies on a fad could see demand decrease, impacting long-term viability even though your contractual obligations continue.
Potential Mitigations
- Researching long-term trends in the pet services market with a business advisor will help validate the sustainability of the business model.
- Analyze local competition and consumer demand to ensure the service offering is a good fit for your specific area.
- In discussions with the franchisor, inquire about their plans for future service innovation and adaptation to changing market preferences.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD package. The management team detailed in Item 2 appears to have considerable experience in both the pet services industry and franchising, drawing from both the original Woofie's founders and the broader Authority Brands executive team. An experienced management team is a positive factor, as they are generally better equipped to provide effective support, training, and strategic direction for the franchise system.
Potential Mitigations
- It is still prudent to interview current franchisees about their direct experiences with the management team's responsiveness and quality of support.
- A business advisor can help you research the professional backgrounds of the key executives listed in Item 2 for further validation.
- During your own discussions, assess the management team's vision and strategy for the brand's future growth and franchisee success.
Private Equity Ownership
Medium Risk
Explanation
Item 1 discloses that the franchisor is part of Authority Brands, which is ultimately owned by funds advised by Apax Partners, a private equity firm. This ownership structure can introduce specific risks. Decisions may prioritize short-term financial returns for investors, which could potentially lead to increased fees, reduced franchisee support, or pressure to use affiliated vendors. The business may also be sold, introducing new ownership with different priorities.
Potential Mitigations
- You should discuss the implications of private equity ownership with your franchise attorney and business advisor.
- Investigate the reputation of Apax Partners and its track record with other franchise systems it has owned.
- When speaking with existing franchisees, ask about any changes they have experienced in support, costs, or company culture since the acquisition.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 clearly discloses the parent companies, including Woofie's TopCo LLC, Authority Brands, Inc., and the ultimate owner, Apax Partners. Furthermore, the audited consolidated financial statements of the parent, Authority Brands Inc., are provided in Item 21 and Exhibit I, along with a Guarantee of Performance. This level of disclosure provides significant transparency into the financial health and structure of the entity backing the franchise.
Potential Mitigations
- It is still essential for your accountant to review the provided parent company financial statements to assess their financial strength.
- Your attorney should review the Guarantee of Performance to understand the extent of the parent's commitment to back the franchisor's obligations.
- Clarify with the franchisor how the parent company structure supports the day-to-day operations and growth of the Woofie's brand.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 discloses a predecessor history involving the merger of two entities, Woofie's, LLC and Woofie's Mobile Pet Spa Services, LLC, and the acquisition by the parent company. The document appears to provide a clear lineage of the brand and its ownership. There are no apparent attempts to hide or downplay negative history related to predecessors in Items 3 or 4.
Potential Mitigations
- A business advisor can still help you research the public history of the predecessor companies for any additional context.
- When speaking with long-term employees or the founders, you can ask about the transition and any inherited challenges.
- Your attorney should confirm that all predecessor information required by law has been adequately disclosed.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD package. Item 3 of the FDD states that "No litigation is required to be disclosed in this Item." The absence of a pattern of litigation, particularly claims from franchisees alleging fraud or misrepresentation, is a positive indicator for the health and integrity of the franchise system. It suggests a lower likelihood of systemic issues that lead to legal disputes between the franchisor and its franchisees.
Potential Mitigations
- It's still worthwhile to ask current and former franchisees about any informal disputes they may be aware of that did not escalate to litigation.
- Your attorney can conduct a public records search as an extra precaution to see if any non-material litigation exists.
- Understanding the franchisor's dispute resolution process through discussions with your attorney is a good practice.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.









