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Harlem Shake

How much does Harlem Shake cost?

Initial Investment Range

$411,650 to $865,950

Franchise Fee

$40,000 to $57,000

You will operate a fast-casual restaurant business that features smash-griddled hamburgers, milkshakes, and other high quality fast casual fare, as well as beer, wine and non-alcoholic beverages.

Enjoy our complimentary free risk analysis below

Unlock the full risk analysis to access 9 more categories covering 100+ risks.

Harlem Shake April 3, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: August 22, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
5
0
5

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor's audited financial statements contain a critical "Emphasis of Matter - Liquidity" note from the auditor. It highlights continued operating losses, negative cash flows, and a members' deficit of ($33,145) as of year-end 2024. The franchisor entity itself generated zero revenue in the last three years, relying entirely on owner contributions. This raises significant questions about its ability to support you or even remain solvent, representing a fundamental risk to your investment.

Potential Mitigations

  • Your accountant must thoroughly review the financial statements, including the auditor's 'Emphasis of Matter' and all footnotes.
  • Ask your attorney to assess the legal enforceability of the members' commitment to provide future funding mentioned in Note 4.
  • A financial advisor can help you weigh the substantial risk of partnering with a financially weak franchisor against any potential rewards.
Citations: Item 21, Exhibit D (Financial Statements, Independent Auditor's Report, Note 4)

High Franchisee Turnover

High Risk

Explanation

Item 20 tables show that zero franchised outlets have opened or operated in the system's history. Therefore, there is no data on franchisee turnover, terminations, or non-renewals. While technically not a 'high turnover' risk, the complete absence of an operating franchisee base is itself a significant risk, indicating an unproven franchise system with no track record of franchisee success or sustainability. You would be among the very first to test the model.

Potential Mitigations

  • A business advisor can help you assess the heightened risks of being one of the first franchisees in an unproven system.
  • Your accountant should help you create conservative financial projections, as there is no historical franchisee data to rely upon.
  • It is important to discuss with your attorney the potential lack of a support network and established best practices.
Citations: Item 20

Rapid System Growth

High Risk

Explanation

The franchisor has no operating franchisees but projects opening four in the next fiscal year. While this indicates interest, growing from zero to several outlets quickly can strain a new franchisor's limited resources. Coupled with the financial weakness disclosed in Item 21, there is a risk that the franchisor may not have the capital or personnel to provide adequate training, site selection assistance, and opening support to all new franchisees simultaneously, potentially compromising your launch.

Potential Mitigations

  • A business advisor should help you question the franchisor about their specific plans and resources for supporting this projected growth.
  • In discussions with your attorney, you could seek to add specific performance milestones and support levels into your franchise agreement.
  • Your accountant can review the franchisor's financial statements to assess if their capitalization can truly support this expansion.
Citations: Item 20 (Table 5)

New/Unproven Franchise System

High Risk

Explanation

The franchisor entity was formed in 2021 and began offering franchises in 2022, with zero franchised outlets opened to date. The system is entirely unproven in a franchised context. Your investment depends on a new company with no track record of supporting franchisees, a developing operating manual, and minimal brand recognition outside of its two affiliate-owned locations. The franchisor's poor financial condition further elevates this risk, making it a highly speculative venture.

Potential Mitigations

  • Your business advisor should help you conduct deep due diligence on the principals' ability to manage a franchise system, not just restaurants.
  • A franchise attorney may be able to negotiate more favorable terms, such as lower initial fees or enhanced support obligations, to offset this higher risk.
  • Engaging an accountant is critical to independently vet the business model's viability without a history of franchisee performance.
Citations: Items 1, 20, 21

Possible Fad Business

Low Risk

Explanation

This risk was not identified in the FDD Package. A 'fad' business is one tied to a short-lived trend, creating a risk that customer demand will disappear before you can achieve a return on investment. Evaluating the long-term sustainability of a business concept is a crucial part of due diligence, as your contractual obligations continue even if the market for the product or service declines.

Potential Mitigations

  • Engage a business advisor to research the long-term market trends and sustainability for this specific industry and concept.
  • Your accountant can help you model a worst-case scenario where sales decline after an initial peak to assess financial resilience.
  • Discuss the franchisor's plans for product and service innovation with them to gauge their strategy for long-term relevance.
Citations: Item 1

Inexperienced Management

High Risk

Explanation

Item 2 indicates the founders have operational experience running the two affiliate-owned Harlem Shake restaurants since 2012/2013. However, the franchisor entity was formed in 2021 and began offering franchises in 2022. This suggests extensive brand and restaurant management experience but very limited or no experience in managing a franchise system, supporting franchisees, or developing nationwide supply chains. This lack of specific franchising expertise is a significant risk for initial franchisees.

Potential Mitigations

  • You should discuss with a business advisor the specific challenges of a franchisor transitioning from operator to supporter of other owners.
  • When speaking with the franchisor, inquire about any experienced franchise professionals or consultants they have engaged to guide them.
  • Your attorney can help you understand how this inexperience might affect the enforcement and support obligations in the franchise agreement.
Citations: Items 1, 2

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD Package, as Item 1 does not disclose ownership by a private equity firm. When a PE firm owns a franchisor, there can be a risk that its focus on short-term returns may lead to decisions, such as cutting franchisee support or increasing fees, that are not aligned with the long-term health of the brand or its franchisees.

Potential Mitigations

  • If a franchisor is PE-owned, a business advisor can help you research the firm’s reputation and track record with other franchise systems.
  • In such cases, your attorney should review the franchise agreement for any terms that seem to prioritize short-term profits over system stability.
  • It is wise to ask existing franchisees about any changes in franchisor behavior or support since a PE acquisition.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD Package. Franchisors are required to disclose parent companies in Item 1. If a franchisor is a thinly capitalized subsidiary of a larger, more stable parent company, the parent's financial statements may also need to be disclosed to provide a complete picture of the financial backing of the franchise system. The absence of such disclosures, when warranted, can obscure potential financial instability.

Potential Mitigations

  • Your attorney can help you investigate the corporate structure of a franchisor to determine if a parent entity exists.
  • If a parent company guarantee is provided, your accountant should carefully review the parent's financial statements for stability.
  • Understanding the full corporate structure is essential, which a business advisor can assist with.
Citations: Item 1, Item 21

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD Package, as the franchisor states in Item 1 that it has no predecessors. A predecessor is a company from which the franchisor acquired the main assets of the business. Full disclosure of a predecessor's history, including any past litigation, bankruptcy, or franchisee failures, is critical for you to understand the true track record and potential inherited problems of the franchise system.

Potential Mitigations

  • Your attorney should always verify the predecessor information disclosed in Item 1 for completeness and accuracy.
  • A business advisor can help you research the history of the brand itself, which may uncover information about previous owners or entities.
  • When predecessors are involved, speaking with long-term franchisees who operated under them is a key due diligence step.
Citations: Item 1

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 3 states that no litigation is required to be disclosed. A pattern of lawsuits filed by franchisees against a franchisor alleging fraud or misrepresentation would be a major red flag, suggesting systemic problems. Likewise, an excessive number of lawsuits filed by the franchisor against its franchisees could indicate an overly aggressive or litigious culture. The absence of such litigation is a positive factor, though the franchisor's short history limits its significance.

Potential Mitigations

  • A franchise attorney can help you interpret the significance of any disclosed litigation in Item 3.
  • It's good practice to ask existing franchisees about the nature of their relationship with the franchisor and any disputes.
  • Your attorney can conduct public record searches to see if any litigation exists that was not required to be disclosed.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
7
1
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
6
2
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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4

Legal & Contract Risks

Total: 16
7
2
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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5

Territory & Competition Risks

Total: 5
4
0
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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6

Regulatory & Compliance Risks

Total: 10
4
1
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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7

Franchisor Support Risks

Total: 4
3
0
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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8

Operational Control Risks

Total: 12
7
4
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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9

Term & Exit Risks

Total: 18
10
3
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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10

Miscellaneous Risks

Total: 1
1
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis