
Homecare Advocacy Network
Initial Investment Range
$130,750 to $212,600
Franchise Fee
$56,100
HomeCare Advocacy Network Inc is offering franchises for the use of the tradename "HOME CARE ADVOCACY NETWORK" and related trademarks and service marks for the operation of a business that provides hands-on personal care, non-medical care, in-home care assistance and companionship care services to seniors and other adults, supplemental staffing services for nursing homes, hospitals and other medical institutional settings, home health services and other in-home medical care, and other related products, materials, and equipment ("HCAN Services Business" or "Franchised Business").
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Homecare Advocacy Network October 23, 2024 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
HomeCare Advocacy Network Inc. (HCAN) explicitly warns of its precarious financial state. The audited financial statements in Exhibit D confirm this, showing a stockholder's deficit (negative net worth) of $71,695, a net loss of over $464,000 for the most recent fiscal year, and recurring losses for three years. A 'going concern' note indicates substantial doubt about HCAN's ability to continue operating without additional capital, which could severely impair its ability to support you.
Potential Mitigations
- A franchise accountant must thoroughly analyze the franchisor's financial statements, including the 'going concern' note and cash flow projections.
- Your attorney should investigate if any financial assurances like bonds or escrow accounts are required by state law due to the weak financials.
- Discuss the specific plans for raising capital and achieving profitability with the franchisor's management, with your business advisor present.
High Franchisee Turnover
Medium Risk
Explanation
Item 20 Table 3 shows one franchise 'Ceased Operations' in Utah during the most recent fiscal year. While not labeled a termination, a closure in a young system with only 12 total outlets at year-end represents a concerning churn rate of approximately 8%. This could signal potential issues with the business model's viability or support for some franchisees. The reason for the cessation is not explained, creating uncertainty about systemic health and franchisee satisfaction.
Potential Mitigations
- It is critical to contact current and former franchisees listed in FDD Exhibits G and H to discuss their experiences and reasons for leaving.
- Your business advisor should help you analyze the turnover rate in the context of the system's age and industry norms.
- Ask the franchisor for a detailed explanation of the circumstances surrounding the unit that ceased operations.
Rapid System Growth
Medium Risk
Explanation
HCAN is growing, expanding from one to twelve franchised outlets in approximately two years. While growth is often positive, such rapid expansion in a young company with noted financial weaknesses (Item 21) presents a risk. The franchisor's support infrastructure for training, site selection, and ongoing assistance might not scale effectively to meet the needs of all new franchisees, potentially diluting the quality of support you receive.
Potential Mitigations
- In your discussions with current franchisees, specifically ask about the quality and responsiveness of the support they have received as the system has grown.
- Your business advisor can help you question the franchisor about their specific plans and resource allocation for scaling their support staff and systems.
- Carefully review the franchisor's contractual support obligations in Item 11 with your attorney to understand what is legally required.
New/Unproven Franchise System
High Risk
Explanation
HCAN is an emerging franchisor, having been formed in April 2020 and beginning to offer franchises in June 2020. The FDD explicitly highlights its 'Short Operating History' as a key risk. This lack of a long-term track record, combined with its disclosed financial instability (Item 21), increases the uncertainty regarding the viability of its business model, the effectiveness of its support systems, and its overall potential for long-term success, making it a riskier investment.
Potential Mitigations
- Thoroughly vet the prior industry and franchising experience of the management team listed in Item 2 with your business advisor.
- Your accountant must scrutinize the financial statements to assess the company's capitalization and reliance on franchise fees versus royalties for income.
- Given the higher risk, your attorney may be able to negotiate more franchisee-favorable terms in the agreement.
Possible Fad Business
Low Risk
Explanation
The in-home care industry is established, but a new franchise must prove its specific business model is sustainable. This risk is not prominent in the FDD, as the demand for senior care is generally considered long-term rather than a fad. However, you should still evaluate HCAN's specific service offerings and marketing approach to ensure they have a competitive and durable advantage in the marketplace and are not based on a short-lived business gimmick.
Potential Mitigations
- With your business advisor, research the long-term demand for the specific services HCAN offers in your local market.
- Assess HCAN's plans for innovation and adaptation to changes in the healthcare and senior care industries.
- Analyze the business model's resilience to economic shifts and competitive pressures with your financial advisor.
Inexperienced Management
Low Risk
Explanation
The risk of inexperienced management was not prominently identified. Item 2 shows that key personnel, such as President Mark Goetz, have prior executive experience in the home care industry, including at well-known companies like Home Instead Senior Care and The Asbury Group. This suggests the leadership team possesses relevant industry knowledge, which may reduce risks associated with operational and strategic inexperience. However, their experience specifically in *franchising* should still be carefully evaluated.
Potential Mitigations
- When speaking with current franchisees, ask specifically about their assessment of the management team's competence and support.
- Your business advisor should help you research the track records of the executives listed in Item 2 at their previous companies.
- Discuss the management team's philosophy and strategic vision for the franchise system directly with them.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified. Item 1 does not disclose ownership by a private equity firm. The franchisor is presented as a corporation with individual leaders listed in Item 2. Therefore, the specific risks associated with private equity ownership, such as a focus on short-term returns over long-term system health or a quick sale of the company, do not appear to be present based on the FDD's disclosures.
Potential Mitigations
- Your attorney can confirm the corporate ownership structure to ensure there are no undisclosed controlling entities.
- It is still wise to have your attorney review the 'Assignment' clause in the franchise agreement to understand who could own the system in the future.
- Engage a business advisor to research the backgrounds of the disclosed owners and management for any ties to private equity.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified. The FDD discloses that HCAN does not have a parent company. It does disclose an affiliate, HCAN-IP, LLC, which owns the intellectual property, but this relationship is explained. Because there is no parent company, the issue of needing to see a parent's financial statements or having them guarantee performance is not applicable to this FDD.
Potential Mitigations
- Your attorney can verify the corporate structure and confirm the absence of a parent company through public records.
- Always ask your accountant to review the provided financials to ensure the disclosed entity appears to be the primary operator.
- Understand the role of any disclosed affiliates and have your attorney review the agreements that govern those relationships.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD. Item 1 states that HCAN does not have a predecessor. As a relatively new company formed in 2020, it appears to have started its own system rather than acquiring one from a prior entity. Therefore, risks associated with a negative history from a predecessor, such as hidden litigation, bankruptcy, or high franchisee failure rates under previous ownership, are not applicable here.
Potential Mitigations
- Your attorney can perform a background check on the franchisor entity to confirm it has no undisclosed predecessor history.
- In your calls with the earliest franchisees, you can ask about the origins of the system to verify the information in Item 1.
- A business advisor can help research the history of the key individuals in Item 2 to see if they were involved with prior, similar companies.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified. Item 3 of the FDD states, 'No litigation information is required to be disclosed in this Item,' and Item 4 states the same for bankruptcy. This indicates that HCAN has not been involved in any material litigation with franchisees or regulators concerning fraud, franchise law violations, or other significant claims, nor has it experienced bankruptcy. The absence of such a history is a positive factor, though it is also expected for a young system.
Potential Mitigations
- Your attorney can conduct an independent search of court records to verify the accuracy of the Item 3 litigation disclosures.
- Even without disclosed litigation, it is crucial to speak with current and former franchisees about any disputes or disagreements they have had.
- Continually monitor for any litigation that may arise after the FDD's issuance date by setting up news alerts for the franchisor.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.