
HomeTowne Studios
Initial Investment Range
$420,000 to $14,843,155
Franchise Fee
$59,550 to $132,650
The franchisee will own and operate a guest lodging facility under the HomeTowne Studios by Red Roof, HomeTowne Studios & Suites, HomeTowne Inn, or HomeTown Inn brand.
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HomeTowne Studios April 14, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Medium Risk
Explanation
The financial statements for the guarantor, Red Roof Franchising, LLC (RRF), show profitability and positive net worth. However, for the year ended December 31, 2024, both total revenues and net income declined compared to the prior year. While the company appears financially stable currently, this negative trend could suggest future challenges in its ability to invest in the brand and support franchisees if it continues. Your accountant should analyze these trends carefully.
Potential Mitigations
- A franchise accountant should perform a thorough review of the audited financial statements, paying close attention to the footnotes and year-over-year trends in revenue and profitability.
- Analyzing the statement of cash flows with your accountant is important to understand how the company generates and uses its cash.
- Engaging a business advisor can help you assess if the noted financial trends might impact the level of support you can expect to receive.
High Franchisee Turnover
Medium Risk
Explanation
Item 20 data reveals potential stability concerns. From 2022 to 2023, there were five franchise terminations in a system that grew from 18 to 25 outlets, a notable rate. Additionally, in 2024, five affiliate-owned outlets ceased operations. While franchise terminations were zero in 2024, the prior terminations and recent affiliate closures could indicate challenges with unit-level profitability or franchisee satisfaction, posing a risk to your potential success within the system.
Potential Mitigations
- It is crucial to contact a significant number of current and former franchisees from the lists in Exhibit D to discuss their experiences and reasons for leaving.
- Your accountant can help you analyze the turnover rates relative to system growth to better understand the potential volatility.
- Discussing the specific reasons for the affiliate-owned closures with the franchisor could provide valuable insight into operational challenges.
Rapid System Growth
Medium Risk
Explanation
The system has experienced very rapid growth, expanding from 18 to 45 franchised outlets between the start of 2023 and the end of 2024. While growth can be positive, such a rapid expansion may strain the franchisor's resources. This could potentially affect the quality and availability of essential support services, including training, site selection assistance, and operational guidance, which are critical for new franchisees.
Potential Mitigations
- In your discussions with current franchisees, specifically inquire about the quality and responsiveness of the support they have received recently.
- Questioning the franchisor about their plans to scale support infrastructure to match the rapid unit growth is a prudent step.
- A business advisor can help you evaluate whether the franchisor's management team and support systems appear adequate for the system's current size.
New/Unproven Franchise System
Medium Risk
Explanation
HomeTowne Studios, LLC (HTS) began franchising in 2018, making it a relatively young franchise system. While it is affiliated with the established Red Roof brand, the HomeTowne Studios concept itself has a shorter track record. Investing in a newer system carries inherent risks, such as an unproven long-term business model, evolving operational standards, and limited brand recognition compared to more mature competitors, which could impact your ramp-up period and overall performance.
Potential Mitigations
- Engaging a business advisor to perform deep due diligence on the brand's specific market niche and competitive positioning is recommended.
- It is important to speak with the earliest franchisees in the system to understand its evolution and the franchisor's performance over time.
- Your accountant should carefully model a conservative ramp-up period for revenue, given the system's relative newness.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD package. A 'fad' business is one tied to a fleeting trend with limited long-term consumer demand. Investing in such a concept is risky because your long-term franchise agreement could easily outlast the public's interest in the product or service, leading to business failure. Evaluating the long-term sustainability of consumer demand for the franchise's core offering is a critical part of due diligence.
Potential Mitigations
- A business advisor can help you conduct market research to assess the long-term viability and consumer demand for the products or services offered.
- It is wise to review the franchisor's history of innovation and adaptation to market changes with your business advisor.
- Analyzing industry trends with a financial advisor will help determine if the business concept is sustainable or merely a short-term trend.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD package. Management experience is critical for a franchisor's success. A management team lacking specific experience in franchising, even if they know the industry, may struggle to provide effective franchisee support, training, and system-wide strategy. This can lead to operational inefficiencies and a higher risk of disputes or failure for franchisees who rely on their guidance and well-developed systems.
Potential Mitigations
- A thorough review of the executive team's biographies in Item 2 with your business advisor is crucial to assess their franchising and industry experience.
- When speaking with current franchisees, you should ask about their perception of the management team's competence and the quality of support provided.
- Your attorney can help you understand the implications if key personnel with significant experience are not bound by long-term employment contracts.
Private Equity Ownership
Medium Risk
Explanation
Item 1 discloses a complex ownership structure where the ultimate parent is WRRH LP, a partnership. While not explicitly identified as a traditional private equity firm, this type of ownership structure can sometimes prioritize investor returns over the long-term health of the franchise system. This may lead to decisions focused on short-term profitability, such as increasing fees or reducing support, which could potentially conflict with your interests as a franchisee.
Potential Mitigations
- It is advisable to research the parent entities with your business advisor to understand their typical investment strategies and history with other brands.
- Discuss with current franchisees whether they have observed any significant changes in franchisor strategy or support levels.
- Your attorney should review the assignment clauses in the Franchise Agreement to understand your rights if the system is sold.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD package. The franchisor, HTS, is a subsidiary of Red Roof Franchising, LLC (RRF). The FDD properly discloses this relationship and includes the audited financial statements and a full guarantee of performance from RRF. This structure appears transparent and provides you with the ability to assess the financial health of the entity guaranteeing the franchise obligations, which is a positive disclosure practice.
Potential Mitigations
- Your attorney should always verify that if a franchisor is a subsidiary, the parent company's financials are included if they guarantee performance.
- It is important for your accountant to analyze the financial statements of the parent or guarantor entity with the same rigor as the franchisor's.
- Ensure the parent guarantee document, typically an exhibit, is legally sound and unconditional by having it reviewed by your attorney.
Predecessor History Issues
Low Risk
Explanation
Item 1 identifies that the HomeTowne Studios brand was acquired from an affiliate of Extended Stay America, Inc. While the FDD discloses this predecessor relationship, it is important to recognize that the brand operated under different ownership and systems in the past. The success and operational history under the prior owner may not be indicative of future performance under the current franchisor, HTS, and its parent, Red Roof Franchising, LLC.
Potential Mitigations
- With your business advisor, you should attempt to research the brand's performance and reputation under its predecessor if possible.
- When speaking with long-term franchisees who may have operated under the predecessor, inquire about the transition and changes in system support.
- Your analysis of the franchise opportunity should focus primarily on the track record and financial strength of the current franchisor, HTS and RRF.
Pattern of Litigation
High Risk
Explanation
This FDD package discloses significant litigation risk. Item 3 details a pending lawsuit from a former franchisee alleging violations of franchise law. More critically, Note 9 to the financial statements in Item 21 reveals the company is aware of 205 matters, including 66 active lawsuits, related to alleged sex trafficking incidents at franchised hotels. The company notes the potential loss could be 'significant.' This level of litigation represents a severe reputational and financial risk to the entire brand.
Potential Mitigations
- Your franchise attorney must conduct a thorough review of the litigation disclosures in both Item 3 and the financial statement footnotes.
- It is crucial to discuss the potential impact of the widespread trafficking-related litigation on brand reputation, insurance costs, and operational requirements with your attorney and insurance broker.
- This pattern of litigation should be considered a major red flag, and you should carefully weigh these risks with your legal and business advisors.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.