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Mad for Chicken

How much does Mad for Chicken cost?

Initial Investment Range

$243,500 to $691,700

Franchise Fee

$68,650 to $147,520

You will operate an eatery that offers various Korean inspired chicken wings, French fries, rice dishes, and other related foods, snacks and items in a contemporary environment under the Mad for Chicken trademarks.

Enjoy our complimentary free risk analysis below

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Mad for Chicken March 12, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: August 22, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
3
1
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor explicitly warns that its financial condition “calls into question the franchisor’s financial ability to provide services to you.” The 2024 audited financials confirm this, showing significant negative cash flow from operations, a large decrease in cash, and declining revenue. This financial weakness could severely impair the franchisor's ability to support your business, invest in the brand, or even remain solvent, creating a substantial risk to your investment.

Potential Mitigations

  • A franchise accountant must conduct a deep analysis of the financial statements, including footnotes and cash flow statements, to assess solvency.
  • Your attorney should investigate if any states have required a financial assurance bond or escrow due to this weak financial condition.
  • Engaging a business advisor to create contingency plans for operating with potentially limited franchisor support is a prudent step.
Citations: Item 21, FDD Exhibit D, Special Risks

High Franchisee Turnover

High Risk

Explanation

Item 20 data reveals a significant level of franchisee and company-owned outlet closures. In 2024, the system saw a net decrease of 6 outlets. Specifically, 3 of 5 starting franchised units were terminated, and 4 of 14 starting company-owned units closed. Additionally, the Item 19 financial performance data excludes these 6 closed units. This high turnover is a critical warning sign of potential systemic problems, such as unprofitability or franchisee dissatisfaction.

Potential Mitigations

  • It is imperative to contact a significant number of former franchisees listed in Item 20 to understand their reasons for leaving the system.
  • Your accountant should analyze the turnover rates over the three-year period to identify trends and assess the overall health of the system.
  • A thorough discussion with your attorney is needed to understand the potential implications of this high churn rate on your investment.
Citations: Item 19, Item 20

Rapid System Growth

Low Risk

Explanation

This risk was not identified in the FDD package. Rapid, uncontrolled growth can strain a franchisor's ability to provide adequate support. However, the Item 20 data for Mad for Chicken Franchise, Inc. (Mad for Chicken) shows the system is shrinking, not growing rapidly, with a net decrease in total outlets in the most recent year. Therefore, the risks associated with rapid expansion do not appear to be present.

Potential Mitigations

  • While not currently a risk, it is wise to have your business advisor periodically assess the system's growth rate against the franchisor's support capabilities.
  • Your accountant can review future financial statements to ensure the franchisor maintains adequate capital to support its franchisee network.
  • Continuous communication with other franchisees can provide early warnings if support levels decline due to any future growth.
Citations: Item 20, Item 21

New/Unproven Franchise System

High Risk

Explanation

The FDD explicitly states in the “Special Risks” section that the franchisor has a “Short Operating History” and is at an “early stage of development,” making it a potentially riskier investment. The company was formed in June 2019 and began franchising in September 2019. This limited track record means the business model and support systems are less proven, which may increase the risk of operational challenges or system-wide difficulties for a new franchisee.

Potential Mitigations

  • A business advisor can help you conduct in-depth due diligence on the viability of the concept and the experience of its management team.
  • Speaking with the earliest franchisees in the system is crucial to understand the evolution of support and operational systems.
  • Your attorney might be able to negotiate more favorable terms in the franchise agreement to compensate for the higher risk of an emerging brand.
Citations: Item 1, Special Risks

Possible Fad Business

Low Risk

Explanation

This risk was not identified in the FDD package. A fad-based business carries the risk of declining consumer interest over time. Mad for Chicken operates in the Korean-style fried chicken segment of the fast-casual restaurant industry. While popular, this market segment has demonstrated sustained consumer demand and is part of a broader, established industry. The concept does not appear to be based on a short-lived trend, which mitigates this particular risk.

Potential Mitigations

  • It's still valuable for your business advisor to research long-term consumer trends in the fast-casual and specific food-style market.
  • Ongoing evaluation of the franchisor's commitment to menu innovation and brand development can help ensure long-term relevance.
  • An accountant can help you model different scenarios for market demand to understand potential financial resilience.
Citations: Item 1

Inexperienced Management

Medium Risk

Explanation

The business experience outlined in Item 2 presents a potential risk. While Co-CEO Sean Cho has prior restaurant experience, the other Co-CEO, Clinton Oh, has a background primarily in martial arts businesses, not restaurant franchising. A lack of deep, collective experience in restaurant franchising at the highest executive level could impact the quality of strategic guidance, operational support, and system development you receive, which is especially critical for a young franchise system.

Potential Mitigations

  • A business advisor can help you assess the overall strength and relevant experience of the entire management and support team.
  • During discussions with existing franchisees, specifically inquire about the quality and expertise of the operational support they receive.
  • It is important to ask the franchisor directly about how they supplement any experience gaps in their executive team.
Citations: Item 2

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD package. Franchisors owned by private equity firms can sometimes prioritize short-term investor returns over the long-term health of franchisees. Based on the information in Item 1, Mad for Chicken does not appear to be owned by a private equity firm. The principals listed have been involved since the company's inception.

Potential Mitigations

  • Even without current private equity ownership, your attorney should review the assignment clauses in the Franchise Agreement to understand your rights if the system is sold in the future.
  • A business advisor can help you monitor any changes in franchisor ownership throughout the term of your agreement.
  • Building a strong relationship with other franchisees can provide a collective voice in case of a future sale to a new ownership group.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD package. A franchisor should disclose parent companies in Item 1, and the parent's financials may be required if it guarantees the franchisor's performance. In this case, Mad for Chicken states it has no parent company. The franchisor entity, Mad for Chicken Franchise, Inc., provides its own audited financial statements in Item 21, and its affiliates are disclosed. Therefore, the risk of non-disclosure of a parent entity is not present.

Potential Mitigations

  • Your attorney can verify the corporate structure and confirm the absence of an undisclosed parent entity through public record searches.
  • An accountant should review the financial statements of the named franchisor entity to assess its standalone viability.
  • It is wise to understand the roles of the disclosed affiliates and their financial relationships with the franchisor.
Citations: Item 1, Item 21

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD package. A franchisor must disclose its business predecessors, and a history of issues with them can be a red flag. In Item 1, Mad for Chicken states, "We have no parent or predecessor company." This straightforward disclosure means there is no predecessor history to analyze, and therefore, this specific risk is not applicable.

Potential Mitigations

  • Your attorney can confirm the franchisor's statement by reviewing corporate formation documents and public records.
  • A business advisor can help you focus due diligence on the franchisor's own limited operating history, as this becomes more critical in the absence of a predecessor.
  • In discussions with early franchisees, you can inquire about the brand's origin to ensure no informal predecessor exists.
Citations: Item 1

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the FDD package. A pattern of litigation, especially claims of fraud or misrepresentation brought by franchisees, is a major red flag. According to Item 3, "No litigation is required to be disclosed in this Item." This indicates an absence of the type of material or significant lawsuits that would trigger this risk, which is a positive factor for a prospective franchisee.

Potential Mitigations

  • While none is disclosed, your attorney can perform independent searches for litigation against the franchisor or its principals as part of due diligence.
  • Engaging in open discussions with current and former franchisees can help uncover any disputes that may not have risen to the level of disclosable litigation.
  • Your business advisor can help you establish processes for conflict resolution to avoid future disputes.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
4
0
11

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
2
6
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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4

Legal & Contract Risks

Total: 16
3
6
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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5

Territory & Competition Risks

Total: 5
3
0
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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6

Regulatory & Compliance Risks

Total: 10
4
1
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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7

Franchisor Support Risks

Total: 4
1
2
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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8

Operational Control Risks

Total: 12
4
7
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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9

Term & Exit Risks

Total: 18
11
5
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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10

Miscellaneous Risks

Total: 1
1
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis