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Peri-Peri Guys

How much does Peri-Peri Guys cost?

Initial Investment Range

$340,000 to $445,000

Franchise Fee

$24,000 to $27,000

You will operate a fast-casual restaurant that features Afro-Portuguese grilled chicken sandwiches, chicken wings, bone-in chicken and other seasonal chicken offerings that are Halal and free from hormones and antibiotics under the trademark “Peri-Peri GUYS”.

Enjoy our complimentary free risk analysis below

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Peri-Peri Guys February 4, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: August 22, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
2
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor explicitly warns of its financial condition as a special risk. The audited financial statements in Exhibit C confirm this, showing the company was formed in August 2024 and had a net worth of only $16,000 as of December 31, 2024. This extremely low capitalization raises significant questions about its ability to provide support, grow the brand, or even remain a viable business, posing a direct risk to your investment.

Potential Mitigations

  • Your accountant must review the franchisor's financials and assess the significant risks associated with such thin capitalization.
  • It is crucial to develop a business plan with your advisor that accounts for potentially limited franchisor support.
  • Exploring the possibility of negotiating for performance-based fee reductions with your attorney could help offset this risk.
Citations: Item 21, Exhibit C

High Franchisee Turnover

Low Risk

Explanation

This risk was not identified, as the franchisor is new and has no history of franchised outlets. Item 20 shows no terminations, non-renewals, or other cessations. For established systems, high turnover is a major red flag, often indicating systemic problems like unprofitability or poor support. You should monitor this data in future FDDs if you become a franchisee.

Potential Mitigations

  • With an established system, it's vital your accountant analyzes Item 20 data to calculate the true turnover rate over three years.
  • A key due diligence step is to contact former franchisees listed in Item 20 to understand why they left, a process your attorney can guide.
  • Discussing turnover trends and the reasons behind them with your business advisor can reveal crucial insights about system health.
Citations: Not applicable

Rapid System Growth

Low Risk

Explanation

This risk was not identified in the FDD Package, as Item 20 shows the franchise system is new with no existing franchisees. Rapid growth in an established system can be a concern if the franchisor's support infrastructure does not keep pace. This can lead to diluted support, poor site selection, and inadequate training for new franchisees entering the system.

Potential Mitigations

  • Your business advisor can help evaluate if a rapidly growing franchisor's support systems are scaling appropriately.
  • Speaking with both new and tenured franchisees can provide your attorney with a clearer picture of support quality during growth phases.
  • An accountant's review of the franchisor's financial investment in support staff and infrastructure is critical in these situations.
Citations: Not applicable

New/Unproven Franchise System

High Risk

Explanation

This is a primary risk, explicitly disclosed by the franchisor as a "Short operating history." Peri-Peri Guys HQ LLC (Peri-Peri) was formed in August 2024 and began franchising in February 2025. Item 20 confirms there are no existing franchised outlets. Investing in a new, unproven system carries higher risk due to the lack of a track record for franchisee success, brand recognition, and established support systems.

Potential Mitigations

  • Your business advisor should help you conduct deep due diligence on the founders' industry experience and the viability of the two affiliate stores.
  • Considering the higher risk, your attorney may be able to negotiate more favorable terms, such as reduced fees or enhanced protections.
  • An accountant should help you create conservative financial projections, as there is no franchisee performance history to rely upon.
Citations: Item 1, Item 2, Item 20, Item 21, FDD page 4

Possible Fad Business

Medium Risk

Explanation

The concept is a fast-casual restaurant focused on Afro-Portuguese grilled chicken. While this is a popular food category, the market is described in Item 1 as "well established and highly competitive." As an investor, you must consider whether the brand has unique, sustainable differentiators to succeed long-term or if its appeal is tied to a current trend that could fade, potentially leaving you with a struggling business.

Potential Mitigations

  • Engaging a business advisor to independently research the long-term market trends for this specific cuisine is a prudent step.
  • A thorough analysis of the local competition and your potential market share should be conducted with a marketing professional.
  • Question the franchisor on their long-term plans for menu innovation and brand evolution.
Citations: Item 1

Inexperienced Management

Medium Risk

Explanation

Item 2 shows the founder has prior experience as a franchisee of another brand and in operating the affiliate outlets. However, there is no disclosed experience in managing a national franchise system, which involves different skills like marketing, training, and supporting a network of independent owners. This lack of system management experience presents a risk that support and strategic guidance may be underdeveloped as the system grows.

Potential Mitigations

  • During your due diligence calls, it's important to ask the affiliate management about the support systems currently in place.
  • A business advisor can help you assess whether the current management team has the necessary skills to scale a franchise network.
  • In discussions with the franchisor, inquire about any experienced franchise professionals or consultants they have engaged to assist them.
Citations: Item 2

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 1 indicates the company is a limited liability company and does not mention any ownership by a private equity firm. This type of risk is important to consider because PE ownership can sometimes lead to a focus on short-term profits over the long-term health of the franchise system and its franchisees.

Potential Mitigations

  • For other FDDs, your attorney should research the ownership structure to identify any private equity involvement.
  • A business advisor can help investigate a PE firm's track record with other franchise brands they have owned.
  • It's wise to ask existing franchisees of a PE-owned brand about any changes in support or fees since the acquisition.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified, as Item 1 of the FDD clearly states, "We have no parent or predecessor company." In some franchise systems, the franchisor entity is a subsidiary of a larger parent company. In such cases, it's critical to understand the financial health and obligations of the parent, as it can significantly impact the stability and support offered by the franchisor.

Potential Mitigations

  • Your attorney should always verify the corporate structure described in Item 1 to ensure all parent companies are disclosed.
  • If a parent company exists and provides a guarantee, an accountant must review the parent's financial statements for stability.
  • Understanding the legal relationship and obligations between a parent and a franchisor subsidiary is a key task for your attorney.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This risk is not present in the FDD, as Item 1 clearly states that the franchisor has no predecessor. When a franchisor has acquired the system from a predecessor, it is important to investigate the predecessor's history regarding litigation, bankruptcy, and franchisee relations. This history can provide valuable insight into potential inherited problems within the franchise system that may not be immediately apparent.

Potential Mitigations

  • When a predecessor is listed in Item 1, your attorney should carefully review Items 3 and 4 for any related litigation or bankruptcy history.
  • A business advisor can assist in researching the predecessor's reputation and track record through news archives or online searches.
  • If possible, speaking with long-term franchisees who operated under the predecessor can provide invaluable context.
Citations: Not applicable

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 3 states that there is no litigation that requires disclosure. For other franchise systems, a pattern of lawsuits filed by franchisees alleging fraud or by the franchisor against franchisees for contract breaches can be a significant red flag. It may indicate systemic issues, an overly aggressive franchisor, or widespread franchisee dissatisfaction.

Potential Mitigations

  • When litigation is disclosed in Item 3, your attorney must analyze the nature, frequency, and outcomes of the cases.
  • Independent research on disclosed lawsuits can provide your legal counsel with context beyond the FDD's summary.
  • A high volume of franchisor-initiated lawsuits against franchisees should be discussed with your business advisor as a potential sign of a poor relationship.
Citations: Not applicable
2

Disclosure & Representation Risks

Total: 15
5
0
10

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
3
6
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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4

Legal & Contract Risks

Total: 16
10
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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5

Territory & Competition Risks

Total: 5
4
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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6

Regulatory & Compliance Risks

Total: 10
4
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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7

Franchisor Support Risks

Total: 4
3
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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8

Operational Control Risks

Total: 12
9
2
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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9

Term & Exit Risks

Total: 18
13
3
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis