
PickleRage
Initial Investment Range
$797,800 to $3,556,400
Franchise Fee
$65,000 to $120,000
The franchise offered is for a business that will develop and operate a facility under the name "PickleRage," which will offer recreational services to customers seeking to play the sport of "pickleball" and related racquet sports, as well as ancillary services involving instruction, clinics, tournaments, and league play.
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PickleRage April 30, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
PickleRage Franchise LLC (PickleRage) is in a precarious financial state. The audited financials in Exhibit A show a net worth deficit of over $273,000 and a net loss exceeding $1 million for 2024. The franchisor explicitly flags its own financial condition as a special risk, calling into question its ability to provide support. This financial weakness poses a significant risk to your investment, as the franchisor may lack resources for support and growth.
Potential Mitigations
- Your accountant must conduct a thorough analysis of the franchisor's financial statements, including cash flow and liabilities.
- Discuss the implications of the negative net worth and operating losses with a financial advisor to assess the franchisor's long-term viability.
- An attorney should review any state-mandated financial assurances, like bonds or fee deferrals, to understand the protections they offer.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified in the FDD package. The tables in Item 20 show no franchised outlets have terminated, ceased operations, or not renewed. This is expected, as PickleRage is a new franchise system that has not yet had any operating franchisees for a significant period. High turnover is a critical indicator of systemic problems, so this data should be monitored closely in future FDDs if you become a franchisee.
Potential Mitigations
- A business advisor can help you establish benchmarks for acceptable turnover rates within the industry for future reference.
- Should you proceed, maintaining open communication with other franchisees will provide early warnings of any systemic issues that might lead to future turnover.
- Your attorney can explain how high turnover disclosed in future FDDs could impact your rights and the system's health.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD. Item 20 data indicates the system is just beginning to add units and has no history of rapid growth. While not a current risk, should the system grow quickly in the future, a franchisor's support infrastructure can become strained, potentially diminishing the quality of assistance you receive. This is a factor to monitor in subsequent years if you invest.
Potential Mitigations
- It is wise to ask the franchisor about their strategic plans for scaling support infrastructure to match future franchise sales, a topic your business advisor can help you explore.
- Before investing, an accountant can review the franchisor's capitalization to assess its ability to fund future support needs.
- Your attorney can help you understand the support obligations detailed in the Franchise Agreement.
New/Unproven Franchise System
High Risk
Explanation
PickleRage is a new, unproven franchise system, a fact it explicitly discloses as a special risk. The company was organized in July 2023 and began offering franchises in November 2023. It has no operating history as a franchisor and very limited history for its company-owned outlets. Investing in a new system carries higher risk due to unproven support systems, minimal brand recognition, and a lack of a performance track record for franchisees.
Potential Mitigations
- Engaging a business advisor to conduct deep due diligence on the founders' industry and franchising experience is critical.
- Your accountant should scrutinize the business plan and financial model, given the lack of historical franchisee performance data.
- Your attorney can help you understand the heightened risks and potentially negotiate more protective terms in the agreement.
Possible Fad Business
Medium Risk
Explanation
The business concept, centered on the sport of pickleball, is tied to a current and very popular trend. There is a risk that this trend could cool over time, potentially impacting long-term consumer demand and the viability of the business. You could be left with a long-term franchise agreement and lease for a business whose popularity has waned. The FDD provides little information about the franchisor's strategies for adapting to such market shifts.
Potential Mitigations
- A business advisor can help you conduct independent market research to assess the long-term sustainability of a pickleball-centric entertainment venue versus a short-term fad.
- Inquire about the franchisor's plans for innovation and diversification to maintain relevance if the primary trend fades.
- A financial advisor can assist in modeling various revenue scenarios, including a potential decline in demand over the life of the franchise.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD. Item 2 lists several executives with significant prior experience in franchising with other established brands (e.g., World Gym, Tommy's Express, HoneyBaked Ham), in real estate and construction, and in high-end health and fitness operations. This level of disclosed experience may mitigate some of the risks associated with a new franchise system.
Potential Mitigations
- Even with experienced management, it is wise to have a business advisor help you research the specific track records of key executives at their prior companies.
- You should still speak with the initial franchisees listed in Item 20 to gauge the quality of support they are receiving from this management team.
- Your attorney can confirm that the management team's experience aligns with the support obligations promised in the Franchise Agreement.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD. According to Item 1, the franchisor, PickleRage Franchise LLC, is a subsidiary of PickleRage LLC, its corporate parent. It does not appear to be owned by a private equity firm. However, the dynamics of a parent-subsidiary relationship can still influence franchisor priorities, a factor to consider.
Potential Mitigations
- Engaging a business advisor to research the parent company and its leadership can provide insight into their overall business philosophy and long-term strategy.
- Your attorney should carefully review the franchise agreement for any clauses related to assignment or change of control.
- An accountant can analyze the consolidated financial picture, if available, to understand the parent's stability and resources.
Non-Disclosure of Parent Company
Medium Risk
Explanation
The franchisor discloses its parent is PickleRage LLC and affiliates are PickleRage IP LLC and PickleRage Sports LLC. However, the FDD does not include financial statements for the parent or these affiliates. Given the franchisor entity's own negative net worth and operating losses, the financial health of the parent, which guarantees some obligations, is material. The absence of these financials could obscure a complete picture of the overall enterprise's stability and ability to support the system.
Potential Mitigations
- Your accountant should review the provided financials and note the absence of parent company statements as a significant information gap.
- An attorney can help you inquire about the financial health of the parent company and its ability to back the franchisor's obligations.
- A business advisor can help assess the operational importance of the affiliates (e.g., IP ownership, product supply) and the risk this structure poses.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified. Item 1 of the FDD does not list any predecessors for PickleRage Franchise LLC. As a newly formed entity that began franchising in late 2023, this is expected. In franchising, a predecessor is a company from which the franchisor acquired the business, and its history (e.g., litigation, bankruptcy) would be a critical part of due diligence.
Potential Mitigations
- It is always good practice for your attorney to verify corporate history through public records to confirm the absence of undisclosed predecessors.
- A business advisor can help research the background of the founders to see if they were involved in prior, similar ventures.
- An accountant reviewing the financials can confirm the formation dates and lack of acquired assets that might indicate a predecessor.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD. Item 3 states that no litigation information is required to be disclosed. For a new franchisor, this is not unusual. However, a pattern of litigation, especially claims of fraud or misrepresentation brought by franchisees, is a major red flag in more established systems, often indicating systemic problems.
Potential Mitigations
- Your attorney can perform an independent public records search to verify that no material litigation has been omitted.
- A key part of due diligence is asking existing franchisees if they are aware of any disputes, even if they haven't escalated to litigation.
- A business advisor can help you understand common areas of dispute in franchising to be aware of moving forward.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.