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Pure Glow
How much does Pure Glow cost?
Initial Investment Range
$563,925 to $1,141,650
Franchise Fee
$81,500 to $89,500
The franchisee will operate an upscale and uniquely styled studio operating under the name “Pure Glow” that offers custom, organic airbrush tanning that looks natural, lasts longer than other airbrush tans, and fades beautifully.
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Pure Glow April 18, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor, PGFC LLC, has a significant negative net worth of ($532,050) and a net loss of ($789,435) for 2024. These figures, disclosed in the audited financials, raise serious questions about its ability to provide support or remain solvent. This is flagged as a "Special Risk" in the FDD, and multiple states have imposed financial assurance requirements (fee deferrals) as a result. This financial weakness presents a substantial risk to your investment.
Potential Mitigations
- A thorough review of the audited financials, including all footnotes and state-imposed conditions, with your accountant is essential to gauge the level of risk.
- Questioning the franchisor on their plan to achieve profitability and support new franchisees should be done with guidance from your business advisor.
- Your franchise attorney should explain the implications of investing in a financially distressed company and the limited protection offered by state-required fee deferrals.
High Franchisee Turnover
Low Risk
Explanation
This specific risk was not identified in the FDD package. The franchise system is new, having only started selling franchises in 2023, so there is no historical data on franchisee turnover, terminations, or non-renewals yet. The absence of this data is due to the system's infancy, which is a risk in itself covered under 'New/Unproven Franchise System.' You will be among the first franchisees, so there are no past franchisee failures to analyze.
Potential Mitigations
- Once franchisees begin operating, it's wise to monitor future FDDs for turnover data, which your business advisor can help you track.
- Establishing strong communication with fellow early-stage franchisees can provide insight into system health as it develops.
- Working with an accountant to create conservative financial projections is critical, as there is no franchisee performance history to rely on.
Rapid System Growth
High Risk
Explanation
The franchisor has signed 21 franchise agreements with outlets not yet open and projects opening 8 more in the next year. This rapid expansion plan is highly ambitious for a new company with significant operating losses and negative net worth. This pace creates a substantial risk that PGFC LLC's financial and support resources will be stretched too thin to provide adequate site selection, training, and opening assistance to all new locations, potentially leading to widespread issues.
Potential Mitigations
- Discussing the franchisor’s capacity to support this rapid growth with your business advisor is a crucial due diligence step.
- Your accountant should review the franchisor's cash flow to assess if they can fund the necessary support infrastructure for this expansion.
- Contacting other franchisees who have recently signed agreements to learn about their experience with the support provided is advisable.
New/Unproven Franchise System
High Risk
Explanation
PGFC LLC was formed in June 2023 and only began franchising recently. The FDD explicitly lists "Short Operating History" as a Special Risk. As an emerging system, its business model is not yet proven on a larger scale, brand recognition is minimal, and support systems are undeveloped. This presents a higher-than-average risk of system-wide challenges or even failure compared to an established franchise brand. Your success is tied to this unproven entity.
Potential Mitigations
- A deep investigation into the founders' direct industry and franchising experience should be conducted with your business advisor.
- Speaking with the very first franchisees to open, if any, will provide the best insight into the early realities of the system.
- Your attorney might be able to negotiate more favorable terms, such as lower fees or enhanced protections, to offset the higher risk.
Possible Fad Business
Medium Risk
Explanation
The business is a boutique, organic airbrush tanning studio. While the tanning and beauty industries are established, a high-end, niche concept like this may be sensitive to changing consumer trends and economic downturns. It is important to consider whether the specific appeal of the "Pure Glow" brand has long-term, sustainable demand or if it's tied to current wellness trends that could fade, potentially impacting the business's viability over the 10-year contract term.
Potential Mitigations
- Independent research into the long-term market trends for boutique and organic beauty services should be conducted with your business advisor.
- Questioning the franchisor about their strategy for innovation and adapting to evolving consumer preferences is an important step.
- An analysis of the business model's resilience in different economic climates should be discussed with your financial advisor.
Inexperienced Management
Low Risk
Explanation
This specific risk was not identified in the FDD. Item 2 indicates that the founder and CEO, Lauren Rampello Becotte, has over eight years of direct operational experience running the Pure Glow studio concept since 2015. While some other executives are new to the company, the core leadership appears to have substantial, relevant experience in the specific business being franchised. This reduces the risk associated with inexperienced management.
Potential Mitigations
- It is still prudent to ask the franchisor about the specific franchising experience of their leadership team.
- A business advisor can help you formulate questions for existing franchisees about the quality and effectiveness of the management team's support.
- Verifying the backgrounds of key executives mentioned in Item 2 through online professional networking sites can provide additional context.
Private Equity Ownership
Low Risk
Explanation
This specific risk was not identified in the FDD. Item 1 indicates the franchise is owned by its parent company, Pure Glow Tanning LLC, and does not disclose any ownership by a private equity firm. The risks typically associated with PE ownership, such as a focus on short-term returns over long-term system health, do not appear to be present based on the provided documents. The ownership structure seems to be founder-led.
Potential Mitigations
- Verifying the corporate structure and ownership with your attorney is a good practice to confirm the absence of PE involvement.
- During discussions with existing franchisees, asking about their perception of the franchisor's long-term commitment can be insightful.
- Your business advisor can help you research the parent company to ensure no hidden ownership complexities exist.
Non-Disclosure of Parent Company
Low Risk
Explanation
This specific risk was not identified in the FDD. Item 1 clearly discloses the parent company, Pure Glow Tanning LLC, and other affiliates. The franchisor appears to be transparent about its corporate structure, and there is no indication that a controlling parent entity and its financials are being improperly withheld. The provided audited financials are for the franchisor entity, PGFC LLC.
Potential Mitigations
- A review of the corporate structure disclosed in Item 1 with your attorney can confirm the relationship between the entities.
- It is good practice to ask the franchisor to explain the role of each affiliate and the parent company.
- Your accountant can confirm that the provided financial statements belong to the correct legal entity granting the franchise.
Predecessor History Issues
Low Risk
Explanation
This specific risk was not identified in the FDD. Item 1 discloses a predecessor entity but Items 3 and 4, which cover litigation and bankruptcy, are clean for both the current franchisor and its predecessor. There is no disclosed negative history, such as significant lawsuits or financial failure, associated with the predecessor that would suggest inherited problems for the current system. The history appears straightforward and without major red flags.
Potential Mitigations
- Asking your attorney to confirm that the disclosures for the predecessor in Items 1, 3, and 4 are complete is a good due diligence step.
- If you can find long-term employees or contacts, inquiring about the transition from the predecessor could provide useful context.
- A business advisor can help you perform public record searches on the predecessor entity for any undisclosed issues.
Pattern of Litigation
Low Risk
Explanation
This specific risk was not identified in the FDD. Item 3 explicitly states, "No litigation is required to be disclosed in this Item." This indicates that there are no current or past material lawsuits involving the franchisor, its predecessor, or its management that allege fraud, misrepresentation, or violations of franchise law. The absence of such litigation is a positive factor, though it does not guarantee future disputes will not arise.
Potential Mitigations
- Your attorney can perform an independent public records search to verify the absence of significant litigation.
- Asking existing franchisees about their relationship with the franchisor can provide insight into the potential for disputes.
- Maintaining open communication and meticulous documentation of all interactions with the franchisor is a good practice, as advised by your attorney.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.