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Lazy Daisy Gift Store
How much does Lazy Daisy Gift Store cost?
Initial Investment Range
$97,000 to $223,260
Franchise Fee
$3,000 to $3,500
The franchise offered is for the operation of a retail store that sells a variety of different types of restyled and upcycled furniture, home décor and gift merchandise handcrafted by local artisans.
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Lazy Daisy Gift Store March 13, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 22, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
MJ Franchise, LLC (MJF) is a new company with a very low net worth ($31,583 at year-end 2024). The financial statements show its survival currently depends on selling new franchises rather than on recurring royalties from operations. A state addendum in Exhibit D highlights that your required investment significantly exceeds the franchisor's equity, indicating a risk that MJF may lack the financial resources to support you and the system long-term.
Potential Mitigations
- A franchise accountant should carefully analyze the franchisor's financial statements, including cash flow and reliance on franchise fees versus royalties.
- Discuss the franchisor's capitalization and plans for funding ongoing support with your financial advisor.
- Inquiring with your attorney about the protections offered by any state-mandated financial assurance requirements, such as escrow or bonding, is advisable.
High Franchisee Turnover
Low Risk
Explanation
This specific risk was not identified in the FDD Package. Item 20 data, which tracks franchisee turnover, shows no terminations, non-renewals, or other departures. This is expected, as MJF is a new franchisor with only one unit operating. High turnover in an established system can be a major red flag indicating potential systemic problems, such as unprofitability or poor franchisor support. The absence of this data means there is no track record to evaluate.
Potential Mitigations
- Engaging a business advisor to monitor future Item 20 disclosures for any signs of increasing turnover is a prudent step.
- Maintaining open communication with other franchisees as the system grows can provide early warnings of any systemic issues.
- Your accountant can help you understand how to calculate and interpret turnover rates from future FDDs.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD Package. Rapid system growth can strain a franchisor's ability to provide adequate support to all franchisees. Item 20 shows that MJF is in its earliest stages with only one franchise opened, so it is not currently experiencing this risk. However, you should monitor the pace of future growth against the franchisor's support infrastructure.
Potential Mitigations
- A business advisor can help you periodically assess whether the franchisor's support systems are keeping pace with new unit openings.
- It is wise to ask the franchisor about their strategic plan for scaling support staff and infrastructure as the system expands.
- Discussing the quality of support with a network of fellow franchisees can provide valuable real-time feedback.
New/Unproven Franchise System
High Risk
Explanation
MJF is a new and unproven franchise system, having been formed in May 2023 and starting to offer franchises in late 2023. The FDD's 'Special Risks' section explicitly warns of the company's limited operating history as a franchisor. Investing in a new system like this carries higher risks, including the possibilities of underdeveloped support systems, minimal brand recognition, and potential business model flaws that have not yet been proven in the franchise market.
Potential Mitigations
- A thorough investigation of the management team's prior industry experience is crucial, which a business advisor can help you evaluate.
- Your attorney may be able to negotiate more favorable terms, such as lower initial fees, to help offset the higher risks of a new system.
- Having your accountant scrutinize the franchisor's capitalization is essential to assess if they have sufficient funds to support initial growth.
Possible Fad Business
Medium Risk
Explanation
The business model, which focuses on upcycled furniture and handcrafted goods from local artisans, is closely tied to current consumer trends favoring unique, locally-sourced products. There is a potential risk that these trends could shift over time. If consumer preferences change, the business could face challenges in maintaining demand, and you would still be bound by the long-term franchise agreement. Your success may depend on the long-term sustainability of this niche retail concept.
Potential Mitigations
- Your business advisor can help you conduct independent market research to assess the long-term consumer demand for this specific retail niche in your area.
- Inquire with the franchisor about their strategies for product and service innovation to adapt to evolving market trends.
- Developing a flexible local marketing plan with a professional can help you adapt to shifts in consumer tastes.
Inexperienced Management
Medium Risk
Explanation
The management team has significant experience operating the 'Lazy Daisy' business concept through their affiliate's eight stores. However, their experience in managing a franchise system and supporting franchisees is very limited, as MJF was only formed in 2023. Managing a company is different from supporting independent franchise owners, which presents a risk that support, training, and system-wide strategies may be underdeveloped.
Potential Mitigations
- You should carefully question the management team about how their operational experience will translate into effective franchisee support.
- A discussion with the system's first franchisee, listed in Exhibit G, could provide direct insight into the quality of the initial support provided.
- A business advisor can help you assess whether the franchisor has hired personnel or consultants with specific franchise management experience.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD Package. Private equity ownership can sometimes lead to a focus on short-term profits over the long-term health of the franchise system. According to Item 1, MJF is owned by its principal operators, not a private equity firm. Therefore, the specific risks associated with PE ownership, such as rapid fee increases or cuts in franchisee support to boost investor returns, do not appear to be present here.
Potential Mitigations
- A periodic review of Item 1 of future FDDs with your attorney can alert you to any changes in ownership structure.
- Building a strong relationship with franchisor management can provide insight into their long-term vision for the brand.
- Your business advisor can help you understand the different risks associated with various types of franchise ownership structures.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD Package. The franchisor is not a subsidiary of a larger parent company. Item 1 clearly identifies the franchisor, MJF, and its affiliate, The Lazy Daisy Country Gift Store, LLC. While the relationship between these two entities creates its own set of risks (such as the trademark license), the risk of an undisclosed parent company masking financial weakness or exercising hidden control is not present here.
Potential Mitigations
- It is still valuable for your attorney to review the corporate structure to confirm the relationship between the franchisor and any disclosed affiliates.
- Understanding the specific roles and obligations of each affiliated entity is an important discussion to have with your attorney.
- An accountant can help you analyze the financial health of any affiliates, especially if they are critical suppliers or licensors.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 1 discloses that the business concept originated with a predecessor sole proprietorship, which was then merged into the currently operating affiliate company. However, Items 3 and 4 do not disclose any negative history, such as litigation or bankruptcy, associated with this predecessor. Therefore, the risk of inheriting undisclosed historical problems from a predecessor does not appear to be a factor in this FDD.
Potential Mitigations
- Your attorney should always confirm the history of any predecessors mentioned in Item 1.
- When possible, asking long-term employees or contacts about the history of a business can provide additional context a business advisor may find useful.
- Ensuring a clean history in Items 3 and 4 for both the franchisor and its predecessors is a key due diligence step for your attorney to verify.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD Package. Item 3, which discloses past and pending litigation, states that there are no lawsuits required to be disclosed. A pattern of litigation, especially claims of fraud or breach of contract brought by franchisees, can be a major red flag about a franchisor's practices. The absence of such litigation is a positive sign, although it is expected for a brand-new franchise system.
Potential Mitigations
- Your attorney can conduct independent searches for litigation that may not have been disclosed in the FDD.
- Establishing a franchisee association in the future can help in collectively addressing any systemic issues that might otherwise lead to litigation.
- Regularly reviewing Item 3 in future FDDs is a good practice to monitor the legal health of the system.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.