
Rocket Fizz
Initial Investment Range
$125,900 to $274,500
Franchise Fee
$86,000 to $123,000
RPM Summit Group, LLC, a Nevada limited liability company, offers franchises for the operation of Rocket Fizz retail stores that offer unique, old-fashioned sodas, cutting edge new-to-market beverages, energy drinks, hard-to-find candy brands, other confections and novelty items for sale to the general public under the trade name “Rocket Fizz”.
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Rocket Fizz March 26, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Low Risk
Explanation
The franchisor, RPM Summit Group, LLC (RPM), appears to be financially stable. Audited financial statements in Item 21 show consistent, strong net income over the past three years. While members' equity has declined, this is due to shareholder distributions exceeding net income, not operating losses. The business model does not appear to be overly reliant on initial franchise fees for revenue. The overall financial health does not present a significant risk.
Potential Mitigations
- Your accountant should review the complete, audited financial statements and accompanying notes to confirm this assessment of financial stability.
- Ask your business advisor to discuss the franchisor's policy on distributions and its strategy for retaining earnings for future system growth.
- Inquire with your accountant about the health of the balance sheet, particularly the ratio of current assets to current liabilities.
High Franchisee Turnover
Medium Risk
Explanation
Item 20 data for 2024 shows an increase in outlets ceasing to operate. Seven franchises either terminated or ceased operations for other reasons out of a starting base of 89 units. This represents a 7.9% exit rate, which is more than double the rate of the previous two years. This uptick in franchisee exits could signal emerging challenges within the system regarding profitability, support, or franchisee satisfaction that you should investigate further.
Potential Mitigations
- It is critical to contact current and former franchisees, especially those who left in the last year, to understand the reasons for this trend; your attorney can help frame questions.
- A business advisor can help you analyze the three-year trend data in Item 20 to assess if the increased turnover is a one-time anomaly or a growing problem.
- Ask the franchisor to explain the reasons for the increased number of terminations and cessations in the most recent year.
Rapid System Growth
Medium Risk
Explanation
The system is experiencing notable growth, expanding from 89 to 101 franchised units in 2024, a net increase of over 13%. While growth can be positive, rapid expansion can sometimes strain a franchisor's ability to provide adequate site selection support, training, and ongoing operational assistance to all franchisees. You should verify that RPM's support infrastructure is keeping pace with its growth.
Potential Mitigations
- In discussions with your business advisor, evaluate whether the franchisor has a scalable plan to support this rate of growth.
- Inquire with a diverse group of franchisees (new and established) about the current quality and responsiveness of the franchisor's support systems.
- Consulting your accountant to review Item 21 financials can help determine if RPM is reinvesting sufficiently to support its expanding network.
New/Unproven Franchise System
Low Risk
Explanation
This risk was not identified in the FDD package. The franchisor has been offering franchises since 2010 and has over 100 outlets, indicating it is an established system. An unproven system carries higher risks because its business model, brand recognition, and support structures are not yet time-tested, which can lead to a higher potential for failure.
Potential Mitigations
- A business advisor can still help you assess the maturity of the franchise system relative to its direct competitors.
- Your attorney should review the franchisor's history in Item 1 to confirm its experience and operational track record.
- Speaking with long-term franchisees can provide insight into the system's evolution and stability over time.
Possible Fad Business
Medium Risk
Explanation
The Rocket Fizz concept, which focuses on novelty candy and soda, may be susceptible to shifting consumer trends and tastes. While the brand has been established for over a decade, its reliance on specialty confections means its long-term appeal could be affected by changes in health trends or consumer preferences for novelty items. You should consider the potential for market demand to fluctuate over the life of your 10-year agreement.
Potential Mitigations
- With your business advisor, research the long-term market trends for specialty confections and novelty retail stores.
- Ask the franchisor about their strategy for product innovation and adapting the business model to stay relevant beyond current trends.
- Developing a comprehensive local marketing plan with a marketing professional can help build a loyal customer base.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD package. Item 2 shows that the key executives have been with the company since 2010 or 2012, indicating a long tenure and significant experience with this specific franchise system. Inexperienced management can be a major risk, as it may lead to poor strategic decisions, weak operational systems, and inadequate franchisee support.
Potential Mitigations
- A business advisor can still help you research the professional backgrounds of the key executives listed in Item 2.
- When speaking with current franchisees, you can inquire about their direct experiences with the management team's competence and support.
- Your attorney should verify that the experience described in Item 2 aligns with the company history in Item 1.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 does not indicate that the franchisor is owned by a private equity firm. Franchisors owned by PE firms may prioritize short-term returns for investors over the long-term health of franchisees, which can sometimes lead to increased fees, reduced support, or a quick sale of the entire system.
Potential Mitigations
- Your attorney should always confirm the ownership structure detailed in Item 1 of the FDD.
- A business advisor can help you research the ownership of any affiliated companies to ensure there are no hidden controlling entities.
- When speaking to other franchisees, it is always wise to ask if they are aware of any pending sales or changes in ownership.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD package. RPM appears to be the primary entity, and no parent company is mentioned. When a franchisor is a subsidiary, the financial health and influence of the parent company can be critical, and the failure to disclose a parent or provide its financial statements can obscure significant risks to a potential franchisee.
Potential Mitigations
- Your attorney should always verify the franchisor's corporate structure as disclosed in Item 1.
- An accountant can help assess if the franchisor's own financial statements appear robust enough to stand on their own without parent support.
- Inquiries with a business advisor can help determine if the franchisor is part of a larger, undisclosed corporate family.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 states that the franchisor has no predecessors. A predecessor's history is important because it can reveal inherited problems, such as past litigation or high franchisee failure rates, that might still affect the current franchise system and your potential investment.
Potential Mitigations
- Your attorney should always confirm the statements made in Item 1 regarding predecessors.
- A business advisor can assist in researching the company's history to ensure no prior entities have been omitted.
- Speaking with the longest-tenured franchisees can provide insight into the true history of the brand and its management.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD package. Item 3 states that no litigation is required to be disclosed. A pattern of lawsuits, especially franchisee-initiated claims of fraud or misrepresentation, is a significant red flag that can indicate systemic problems with a franchisor's business practices, disclosure integrity, or overall franchisee relations.
Potential Mitigations
- Your attorney should independently search court records for any litigation involving the franchisor or its principals as part of due diligence.
- Ask current and former franchisees if they are aware of any legal disputes within the system.
- A business advisor can help research online forums and news articles for reports of franchisee dissatisfaction or legal conflicts.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.