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Scenthound

How much does Scenthound cost?

Initial Investment Range

$328,099 to $657,369

Franchise Fee

$87,349 to $202,063

We offer Scenthound® franchised businesses which specialize in basic hygiene and routine wellness care for dogs.

Enjoy our partial free risk analysis below

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Scenthound April 18, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
3
0
7

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor explicitly discloses a "Special Risk" regarding its financial condition. Audited financial statements in Exhibit E show a Member's Deficit as of year-end 2024, and several state addenda note that initial fees are deferred due to this condition. This financial weakness could potentially impact the franchisor's ability to provide long-term support, invest in the brand, and fulfill its obligations to you, creating significant risk for your investment.

Potential Mitigations

  • Your accountant must conduct a deep analysis of the franchisor's financial statements, including the notes on the member's deficit and state-required financial assurances.
  • A franchise attorney should explain the implications of the state-mandated fee deferrals and what protections they may or may not offer.
  • Discuss the franchisor's capitalization and plans for achieving sustained profitability with your business advisor.
Citations: Item 21, FDD page 4, FDD Exhibit E, FDD Exhibit H (Illinois, Maryland, Minnesota, Virginia, Washington Addenda)

High Franchisee Turnover

Low Risk

Explanation

The data provided in FDD Item 20 tables does not indicate a high rate of franchisee terminations, non-renewals, or other cessations. Low turnover can be a positive sign of franchisee satisfaction and system health. However, you should still verify this by speaking with current and former franchisees, as turnover rates can change and are a critical indicator of potential systemic problems or franchisee dissatisfaction.

Potential Mitigations

  • It is vital to speak with a representative number of current and former franchisees from the lists in Exhibit F to validate the low turnover data.
  • Your franchise attorney can help you formulate key questions to ask former franchisees about their reasons for leaving the system.
  • A business advisor can help you monitor this metric over time, as it is a key indicator of system health.
Citations: Not applicable

Rapid System Growth

High Risk

Explanation

FDD Item 20 data reveals extremely rapid system growth, more than doubling in unit count over the past two years. While growth can be positive, such a fast pace, especially when combined with the franchisor's disclosed financial condition, may strain their ability to provide adequate training, site selection assistance, and ongoing operational support to all franchisees. You could experience delays or a dilution in the quality of support.

Potential Mitigations

  • A business advisor should help you assess if the franchisor's support infrastructure, as described in Item 11, is robust enough for this growth rate.
  • In your due diligence calls with franchisees, specifically ask newer franchisees about the quality and timeliness of the support they received during their opening phase.
  • Your attorney should review the franchisor's support obligations in the Franchise Agreement to see if they are specific or discretionary.
Citations: Item 11, Item 20

New/Unproven Franchise System

High Risk

Explanation

The franchisor explicitly discloses a "Short Operating History" as a Special Risk. According to Item 1, the company only began franchising in May 2019. Investing in a newer system carries higher risk because its business model, support systems, and brand recognition are less proven over the long term compared to more mature franchise systems. Operational challenges and system changes may be more frequent.

Potential Mitigations

  • Your business advisor can help you conduct thorough due diligence on the long-term viability of this relatively new business model.
  • It is crucial to speak with the earliest franchisees listed in Exhibit F to understand the evolution of the system and the support they received.
  • An accountant should review the financials to assess if the company is moving towards a sustainable, royalty-based business model.
Citations: Item 1, Item 2, FDD page 4

Possible Fad Business

Low Risk

Explanation

This specific risk was not identified in the FDD package. The business model, focused on routine dog wellness and hygiene care, operates within the large and established pet care industry, which generally does not exhibit characteristics of a short-term fad. A strong, long-term market demand for a franchise's products or services is a key component of a sustainable investment.

Potential Mitigations

  • A business advisor can help you research long-term trends and competitive pressures within the pet care and grooming industry.
  • When speaking with existing franchisees, inquire about local market demand, customer retention, and competition.
  • Your accountant can help you model different scenarios for revenue based on market stability.
Citations: Not applicable

Inexperienced Management

Low Risk

Explanation

The management team's business experience, as described in Item 2, appears to include individuals with significant prior experience in other franchise systems. An experienced management team can be a positive factor, as it may lead to more developed operational systems, better franchisee support, and a stronger strategic vision. Inexperienced management can pose a significant risk to a franchise system's stability and success.

Potential Mitigations

  • During discussions with the franchisor, your business advisor could help you probe into the specific roles and contributions of the experienced management team.
  • In due diligence calls, ask current franchisees for their direct assessment of the management team's competence and responsiveness.
  • An attorney can help verify the background of key executives through public records if concerns arise.
Citations: Not applicable

Private Equity Ownership

Low Risk

Explanation

This risk was not identified, as FDD Item 1 does not indicate that the franchisor is owned or controlled by a private equity firm. When a PE firm is involved, there can be a risk that short-term financial goals are prioritized over the long-term health of the brand and its franchisees. It is generally positive when a franchise is founder-led, though this has its own set of potential risks.

Potential Mitigations

  • Your attorney should always confirm the ownership structure detailed in Item 1 and investigate the reputation of any controlling entities.
  • Understanding the long-term goals of the ownership group is a key due diligence step a business advisor can assist with.
  • Ask your attorney to review any clauses in the Franchise Agreement that give the franchisor the right to sell the system.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This specific risk was not identified. Item 1 of the FDD clearly discloses the parent company, and there is no indication that the parent's financial statements are required but have been withheld. Full transparency about parent companies and their financial health, especially if they guarantee the franchisor's obligations, is critical for assessing the overall stability and backing of the franchise system.

Potential Mitigations

  • Your accountant should confirm if the provided financial statements are sufficient or if a parent company's financials might be legally required for a complete risk assessment.
  • An attorney can help you investigate the relationship between the franchisor and its parent to understand any dependencies or support structures.
  • Always ask for a parent company guarantee if the franchisor entity itself appears thinly capitalized, with guidance from your attorney.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This risk was not identified, as FDD Item 1 does not disclose any predecessor entities. When a franchisor has a predecessor, it is important to scrutinize that entity's history for issues like litigation, bankruptcy, or high franchisee failure rates, as these can indicate inherited problems within the system. The absence of a predecessor simplifies this aspect of due diligence.

Potential Mitigations

  • As part of due diligence, your attorney can conduct public record searches to confirm the franchisor's corporate history and ensure no predecessor information has been omitted.
  • Speaking with the longest-tenured franchisees can help verify the historical narrative of the brand's founding and development.
  • A business advisor can help you understand the implications if a brand was recently acquired from another entity.
Citations: Not applicable

Pattern of Litigation

Low Risk

Explanation

This risk was not identified, as FDD Item 3 discloses no material litigation involving the franchisor. A clean litigation history is a positive sign. However, it is important to remember that only certain types of litigation must be disclosed. A pattern of franchisee-initiated lawsuits alleging fraud or franchisor-initiated suits against franchisees can be a major red flag indicating systemic problems.

Potential Mitigations

  • An attorney can conduct independent searches of court records to verify the 'no litigation' disclosure and look for non-material suits that might still reveal issues.
  • When speaking with former franchisees, always ask if legal disputes were a factor in their departure.
  • Your business advisor can help you understand common areas of conflict in franchising that might lead to litigation.
Citations: Not applicable
2

Disclosure & Representation Risks

Total: 15
5
1
9

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
3
5
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

4

Legal & Contract Risks

Total: 16
7
6
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
4
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
4
3
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
2
1
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
5
3
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
10
6
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 1
1
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.