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How much does Strong Pilates cost?
Initial Investment Range
$373,145 to $838,500
Franchise Fee
$170,025 to $205,165
The franchise offered is for the development and operation or one or more fitness training studios that offer customers a Pilates-based workout infused with cardio via specially designed Pilates beds that include a built-in rowing machine.
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Strong Pilates May 1, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 21, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor explicitly warns of its financial condition. Audited financials in Exhibit I show a significant net loss of approximately $1.5 million for 2024 and a shareholder's deficit exceeding $1.6 million, with continued losses into 2025. This raises questions about the franchisor's ability to provide long-term support, fund system growth, or meet its obligations without relying heavily on new franchise sales, posing a significant risk to your investment. State regulators have imposed fee deferrals due to this.
Potential Mitigations
- An experienced franchise accountant should meticulously review the franchisor's financial statements, including all footnotes and the auditor's report, to assess its viability.
- It is critical to ask the franchisor about its specific plans for achieving profitability and reducing its reliance on parent company loans, a conversation your business advisor can help guide.
- Your attorney should explain the implications of any state-mandated fee deferrals or financial assurance requirements, like bonds or escrow.
High Franchisee Turnover
Low Risk
Explanation
This specific risk was not identified in the FDD Package. Item 20 data shows the US system is brand new, with only one franchise opened in 2024 and no terminations, non-renewals, or other cessations to date. High franchisee turnover is a critical red flag in established systems, often indicating problems with profitability, support, or the business model itself. You should monitor future FDDs for this data as the system grows.
Potential Mitigations
- As the system matures, an accountant can help you analyze future Item 20 tables to calculate the annual turnover rate.
- If turnover appears high in the future, your attorney can help you frame questions to ask former franchisees about their reasons for leaving.
- A business advisor can help you compare future turnover rates against industry averages to gauge system health.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD Package. The system is new and growing from a base of zero, so there is no indication of excessively rapid growth outpacing support capabilities at this time. However, this is a risk to monitor. Rapid growth can strain a franchisor's resources, potentially leading to inadequate site selection assistance, training, and ongoing support for all franchisees if not managed carefully.
Potential Mitigations
- Your business advisor can help you evaluate the franchisor's plans for scaling its support infrastructure as the system expands.
- When speaking with the first few franchisees, it is wise to inquire about the quality and timeliness of the support they are currently receiving.
- An accountant can review future financial statements to determine if the franchisor is investing adequately in support staff and systems to match growth.
New/Unproven Franchise System
High Risk
Explanation
The franchisor, Strong Pilates US, Inc. (Strong Pilates), was formed in February 2023 and is new to franchising in the United States, with only one unit open as of year-end 2024. The FDD explicitly states this lack of operating history is a special risk. An unproven system carries higher risks related to brand recognition, operational support, and the viability of the business model in the US market, which may differ from the Australian market where its affiliate operates.
Potential Mitigations
- Extensive due diligence is essential; a business advisor can help you create a detailed business plan that accounts for the higher risks of a new system.
- It is important to have your franchise attorney attempt to negotiate more favorable or protective terms in the franchise agreement.
- Consulting with an accountant to plan for higher working capital reserves is a prudent step to offset the uncertainty of a new brand.
Possible Fad Business
Medium Risk
Explanation
The business model is centered on a specialized, high-intensity, cardio-infused version of Pilates using proprietary equipment. While the fitness industry is large, a prospective franchisee could find that the long-term, mainstream appeal of this specific niche is not yet proven. You must assess whether this concept has lasting demand or if it's tied to a newer fitness trend that could fade over time, which would present a significant risk to your long-term investment.
Potential Mitigations
- A business advisor can help you conduct independent market research to gauge the long-term consumer demand for this specific fitness niche in your area.
- It is important to ask the franchisor about their strategy for innovation and evolution to stay relevant beyond initial trends.
- Discuss the sustainability of the model and its resilience to economic shifts with your financial advisor.
Inexperienced Management
High Risk
Explanation
While management has experience in the fitness industry and with the brand in Australia, Strong Pilates US, Inc. is a new US entity with a very limited operating history here. As disclosed in Item 7, the franchisor has not yet developed or opened a studio in the United States itself. This lack of direct US operational experience presents a risk, as strategies successful in other countries may not translate perfectly and support systems may be underdeveloped for this market.
Potential Mitigations
- Engaging a business advisor to help you thoroughly vet the management team's specific plans for adapting the model to the US market is a crucial step.
- It is wise to ask the franchisor what US-based support staff and resources are in place to assist new franchisees.
- Discussing the quality and relevance of the initial support with the first US-based franchisee is highly recommended.
Private Equity Ownership
Low Risk
Explanation
This specific risk was not identified in the FDD Package, as there is no disclosure in Item 1 indicating ownership by a private equity firm. This type of ownership can be a concern because PE firms often have specific investment timelines and return expectations that may prioritize short-term financial results over the long-term health of the franchise system. Future changes in ownership are always a possibility in any system.
Potential Mitigations
- Your attorney can help you understand the 'Assignment by Franchisor' clause to know your rights if the system is sold in the future.
- Periodically researching the franchisor's ownership structure can be a good practice, which a business advisor can assist with.
- It is prudent to foster good relationships with other franchisees to share information about any potential changes in ownership.
Non-Disclosure of Parent Company
Medium Risk
Explanation
This specific risk was not identified in the FDD Package. The franchisor appropriately discloses its parent company, Strong Pilates Holdings Pty Ltd., in Item 1. However, the parent company has not provided its own financial statements. Given the US franchisor's significant net losses and shareholder deficit, the financial health of the parent, which provides a key loan, is material to assessing the overall stability of the system you are joining.
Potential Mitigations
- Your accountant should analyze the parent company's loan terms and the franchisor's dependency on this financing.
- Asking the franchisor for financial statements of the Australian parent company would provide a more complete picture of the system's overall health.
- Your attorney can advise on the risks associated with a franchisor being heavily reliant on funding from a parent entity whose financials are not disclosed.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 states clearly, 'We do not have any predecessors required to be disclosed in this Disclosure Document.' In franchising, a predecessor is a company from which the current franchisor acquired the business. Understanding predecessor history is important as it can reveal past issues like litigation or franchisee failures that might still affect the system's health and reputation.
Potential Mitigations
- Confirmation that there are no predecessors simplifies due diligence, but your attorney should still verify the franchisor's corporate history.
- A business advisor can help you research the background of the key executives listed in Item 2 to understand their prior business track records.
- It is still valuable to ask the first franchisees about their perception of the brand's history and the founders' experience.
Pattern of Litigation
Low Risk
Explanation
This specific risk was not identified in the FDD package. Item 3 states that no litigation is required to be disclosed. A clean litigation history is a positive indicator. However, as a very new franchisor in the US, the absence of litigation is expected. In any franchise system, it is important to monitor this item in future FDDs, as a pattern of lawsuits, especially those initiated by franchisees alleging fraud or misrepresentation, can be a serious red flag.
Potential Mitigations
- An attorney can perform an independent public records search to confirm the accuracy of the Item 3 disclosure.
- It is a good practice to ask current franchisees about any disputes they are aware of, even if not yet formal litigation.
- When reviewing future FDDs, have your attorney pay close attention to any new lawsuits and their underlying claims.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.