
Supply Pointe
Initial Investment Range
$158,650 to $199,400
Franchise Fee
$129,400
The franchise offered provides a unique network of very select trucking, freight forwarding, pallet and industrial packaging companies.
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Supply Pointe May 14, 2024 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The audited financial statements for SUPPLY POINTe Franchising, LLC (Supply Pointe) show a significant net loss of $256,481 for the year ended December 31, 2023. This resulted in a dramatic drop in Member's Equity from $279,063 to $14,190 in a single year. This financial position may indicate a risk to the franchisor's ability to provide ongoing support and grow the brand, potentially impacting your investment's long-term stability and success.
Potential Mitigations
- Your accountant must conduct a thorough review of the audited financial statements, including all notes, to assess the company's viability.
- Discussing the reasons for the 2023 net loss and the company's plan for future profitability with the franchisor is a critical step, which your business advisor can help facilitate.
- It is crucial for your attorney to review any financial assurance requirements, such as bonds or escrow, mandated by state regulators due to these financials.
High Franchisee Turnover
High Risk
Explanation
Item 20 data reveals potential system instability. The number of franchised outlets decreased from 8 to 6 in 2022, a 25% reduction in a single year for a small system, and remained stagnant at 6 outlets through 2023. This included 2 terminations in 2022 and 1 in 2021. High turnover or stagnation can suggest issues with franchisee profitability, satisfaction, or the viability of the business model, representing a significant risk to your potential success.
Potential Mitigations
- A franchise attorney should help you formulate questions for the franchisor regarding the specific reasons for the terminations and lack of growth.
- Contacting current and especially former franchisees from the lists provided in Item 20 is essential to understand their experiences and reasons for leaving.
- Engage your accountant to analyze the turnover rate in the context of the system's size and age to assess the level of risk.
Rapid System Growth
Low Risk
Explanation
The risk of a franchisor's support systems being strained by excessively rapid growth was not identified. In fact, Item 20 data indicates the system has been stagnant or shrinking in recent years. While this avoids the risks of rapid expansion, it introduces a different concern about the system's overall health and appeal, which may suggest challenges with franchisee success or lead to a lack of innovation and support.
Potential Mitigations
- It would be prudent to discuss the reasons for the recent lack of growth with the franchisor and existing franchisees, with guidance from your business advisor.
- Your accountant can help analyze the financial data in Item 21 to determine if the stagnation is related to the franchisor's financial health.
- Your attorney can review whether the franchisor's contractual support obligations are robust enough, even in a no-growth environment.
New/Unproven Franchise System
Medium Risk
Explanation
Supply Pointe began franchising in January 2017 and, as of year-end 2023, had only six franchised outlets. While the management team has industry experience, a system of this small size and relatively young age may still be refining its support systems, operational best practices, and brand recognition. This presents a greater risk compared to larger, more mature franchise systems, as its long-term success and franchisee support capabilities are less proven.
Potential Mitigations
- Your business advisor should help you perform extensive due diligence on the long-term viability of the business model and the franchisor's strategic plans.
- It is important to speak with all existing franchisees to gauge the quality and consistency of the support they receive.
- Your attorney might be able to negotiate more favorable terms to compensate for the higher risks associated with a smaller, less established system.
Possible Fad Business
Low Risk
Explanation
This risk was not identified. The business model, which involves providing B2B logistics, packaging, and freight forwarding services, operates within established and essential commercial sectors. This type of business is not based on a short-term trend or fad, which generally reduces the risk of a sudden decline in market demand due to shifting consumer tastes. Success will likely depend more on execution and market conditions than on the fleeting popularity of the concept itself.
Potential Mitigations
- Engage a business advisor to assess the long-term demand for these B2B services within your specific local market.
- Your accountant can help you analyze the stability of the industries you would be servicing to project future revenue streams.
- An attorney should review the franchise agreement to ensure you have the flexibility to adapt your service offerings over the long term.
Inexperienced Management
Low Risk
Explanation
This specific risk was not identified. The FDD's Item 2 discloses that the key managers, Matthew and Adam Cahill, have extensive experience in the logistics and packaging industry since 2002 and have been involved with the franchise system since its inception in 2017. This background suggests they possess relevant operational and industry-specific knowledge. However, the overall performance of the franchise system should still be a key focus of your due diligence.
Potential Mitigations
- A business advisor can help you assess how the disclosed management experience translates into effective franchisee support and system strategy.
- It's still valuable to ask current franchisees about their direct experiences with the management team's support and guidance.
- An attorney should confirm that the franchisor's support obligations are clearly defined in the contract, regardless of management's experience.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD. Item 1 indicates the franchisor is a subsidiary of SUPPLY POINTe Holdings, LLC and appears to be a family-owned and operated business. There is no disclosure of ownership by a private equity firm. This typically means decisions may be more focused on the long-term health of the brand rather than short-term investor return timelines, which can be a potential benefit for franchisees.
Potential Mitigations
- Your attorney should still review the assignment clauses in the franchise agreement to understand what happens if the system is sold in the future.
- A business advisor can help you research the ownership structure for any signs of outside investment that may not be immediately apparent.
- It is wise to ask the franchisor about their long-term plans for the ownership of the company.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified. Item 1 of the FDD clearly discloses the existence of a parent company, SUPPLY POINTe Holdings, LLC. Because the franchisor is not a startup and provides its own audited financial statements, and there is no mention of a parent company guarantee of performance, the parent's financial statements are not required for disclosure under the FTC Rule. Therefore, the disclosure appears to be compliant in this regard.
Potential Mitigations
- Your attorney can confirm that the disclosures regarding the parent company and its relationship to the franchisor are compliant with regulations.
- An accountant should review the franchisor's own financials to assess its standalone viability, independent of the parent.
- A business advisor can help you understand the practical implications of the parent/subsidiary structure on your franchise.
Predecessor History Issues
Low Risk
Explanation
This risk does not apply. Item 1 of the FDD clearly states, "We do not have any predecessors." This means the current franchisor entity is the only one that has operated this franchise system, and you do not need to be concerned about inheriting historical issues, litigation, or a negative reputation from a prior owner of the system. Your due diligence can focus solely on the track record of the current franchisor.
Potential Mitigations
- It's good practice for your attorney to verify the corporate history to confirm the absence of predecessors.
- A business advisor can help you focus your due diligence efforts on the current franchisor's performance and history since its 2016 formation.
- You should still ask early franchisees about the history of the company, as they may have relevant insights.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified. Item 3 of the FDD states, "No litigation is required to be disclosed in this Item." The absence of a pattern of lawsuits filed by or against franchisees, especially concerning claims of fraud or misrepresentation, is a positive indicator. It suggests a lower likelihood of systemic issues that frequently lead to legal disputes within the franchise system. However, this does not guarantee future disputes will not arise.
Potential Mitigations
- Your attorney can perform independent public records searches to verify that no undisclosed material litigation exists.
- Asking current and former franchisees about any disputes they've had, even if they didn't result in litigation, can provide valuable insight.
- A thorough review of the dispute resolution clauses in the franchise agreement with your attorney is still crucial.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.