
Surface Specialists
Initial Investment Range
$43,200 to $56,000
Franchise Fee
$36,000
The franchisee will own and operate a “Surface Specialists” business, which offers high quality kitchen and bathroom surface repair and refinishing/resurfacing and replacement services.
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Surface Specialists February 11, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor's audited financial statements show that stockholder distributions exceeded net income in 2024 ($312,835 distributed vs. $283,128 earned). This practice led to a decrease in the company's total equity. Taking more cash out of the business than it generates could signal a risk to its long-term financial stability and ability to support franchisees, as it prioritizes owner payouts over reinvesting in the system. This is a significant potential weakness.
Potential Mitigations
- A franchise accountant should analyze the franchisor's cash flow statements and balance sheets to assess the impact of these distributions on the company's health.
- Discuss the franchisor’s capital strategy and commitment to reinvesting in the system with your financial advisor.
- It is important for your attorney to review any disclosures regarding the franchisor's financial condition, including footnotes to the financial statements.
High Franchisee Turnover
Medium Risk
Explanation
Item 20 data for the last three years (2022-2024) shows a relatively stable system size, but there have been four outlets that ceased operations or were terminated and one transfer. For a system with fewer than 50 units, this level of turnover (approximately 4% in 2024 and 2022) is notable. This rate suggests that some franchisees have not been successful, which could indicate potential challenges within the business model or support structure that you should investigate further.
Potential Mitigations
- Speaking with former franchisees listed in Item 20 is critical to understand their reasons for leaving the system; your business advisor can help you prepare questions.
- It is prudent to discuss the turnover rates and the franchisor's explanation for them with your franchise attorney.
- An accountant can help you analyze the three-year trend in franchisee turnover to better assess the stability of the system.
Rapid System Growth
Low Risk
Explanation
The franchisor has not demonstrated rapid growth in the last three years, as the total number of outlets has remained stable. Therefore, the specific risk of support systems being strained by overly aggressive expansion was not identified. However, it is always important for a franchisor to have adequate infrastructure to support its franchisees, regardless of growth rate. Strong support is key to franchisee success.
Potential Mitigations
- Engaging a business advisor to question the franchisor about their future growth plans and how they intend to scale support is a wise step.
- Consulting with a range of existing franchisees can provide insight into the current quality and responsiveness of the support system.
- Your accountant should review the franchisor's financials to confirm they have the resources to maintain and improve support services.
New/Unproven Franchise System
Low Risk
Explanation
The franchisor, Surface Specialists Systems, Inc. (SSSI), has been offering franchises since 2002 and acquired the business from a predecessor dating back to 1982. Key management has been with the company since its inception in 2002. This indicates a long operational history and experienced leadership. Therefore, the risks typically associated with a new or unproven franchise system were not identified in the FDD package. A long history suggests a more established system and brand.
Potential Mitigations
- A thorough review of the management team's history and the system's evolution with your business advisor is still beneficial.
- Speaking with long-tenured franchisees can provide valuable perspective on the system's consistency and historical challenges.
- Your accountant can analyze the long-term financial data to confirm the stability that the operational history suggests.
Possible Fad Business
Low Risk
Explanation
The business focuses on kitchen and bathroom surface repair and refinishing services, a sector with consistent demand tied to home maintenance and renovation. The franchisor has been operating for over two decades. This indicates a business model with sustained market relevance rather than one based on a short-term trend or fad. A stable industry reduces the risk of a sudden drop in consumer interest that could jeopardize your investment.
Potential Mitigations
- Assessing the long-term demand for home repair and refinishing services in your local market with a business advisor is prudent.
- You should discuss the competitive landscape and the system's adaptability to new technologies with your financial advisor.
- Analyzing market trends for home services with a real estate professional can offer additional context on the business's sustainability.
Inexperienced Management
Low Risk
Explanation
The management team, particularly President Dan Kaplan, has extensive experience in the Surface Specialists system, both as a franchisor executive since 2002 and as a former franchisee. This long tenure within the specific brand and industry suggests deep operational knowledge. The risks associated with inexperienced management are not present here. Experienced leadership can provide better support and strategic direction, which is a significant advantage for franchisees.
Potential Mitigations
- It is still valuable to interview the management team to understand their vision and operational philosophy; your business advisor can assist.
- Confirming with current franchisees their opinion of the management team's competence and support is a key due diligence step.
- Your attorney can review the management biographies in Item 2 for any potential areas of concern not immediately apparent.
Private Equity Ownership
Low Risk
Explanation
The FDD package does not indicate that the franchisor is owned by a private equity firm. The company appears to be family-owned. This means the risks often associated with PE ownership, such as a focus on short-term returns over long-term system health, are not present. Stability in ownership can often lead to more consistent strategic direction and support for franchisees, which is generally a positive factor.
Potential Mitigations
- A business advisor can help you research the ownership structure of the franchisor to confirm it aligns with the disclosures.
- Understanding the franchisor's long-term goals and succession plans can provide valuable insight during discussions with management.
- Your attorney should verify the ownership details disclosed in Item 1 of the FDD.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 of the FDD does not mention any parent companies. The franchisor, Surface Specialists Systems, Inc., appears to be a standalone entity. In franchising, it's important that if a parent company's financial strength or operational control is relevant to the franchisee's success, that parent company and its financial information should be disclosed to provide a complete picture of the system's backing and stability.
Potential Mitigations
- A review of the corporate structure with your attorney can confirm the absence of any undisclosed parent entities.
- Your accountant can assess the standalone financial health of the franchisor as presented in Item 21.
- It is good practice to ask the franchisor directly about any affiliated companies that might impact the franchise, with help from a business advisor.
Predecessor History Issues
Low Risk
Explanation
SSSI clearly discloses its predecessor history in Item 1, tracing the system's origins back to 1982. There are no indications of undisclosed or problematic history associated with these predecessors in Items 3 (Litigation) or 4 (Bankruptcy). Transparent disclosure of a system's lineage is important for a franchisee to understand the brand's full history and any potential inherited issues. This FDD appears to meet that standard, which is a positive sign of transparency.
Potential Mitigations
- Your attorney should still review the predecessor information in the FDD to ensure complete disclosure.
- If possible, speaking with very long-term franchisees who may have operated under the predecessor could provide historical context.
- A business advisor can help you research the history of the brand and its predecessors for a more complete picture.
Pattern of Litigation
Low Risk
Explanation
The FDD explicitly states in Item 3 that there is no litigation required to be disclosed. This is a significant positive factor, as a pattern of lawsuits, especially those initiated by franchisees alleging fraud or misrepresentation, can be a major red flag about a franchise system's health and integrity. The absence of such disclosures suggests a more stable and less contentious relationship between the franchisor and its franchisees.
Potential Mitigations
- Your attorney should still perform an independent public records search to confirm the absence of material litigation.
- It is wise to ask current franchisees about their experiences with disputes and how the franchisor typically resolves conflicts.
- A business advisor can help you assess the overall health of franchisor-franchisee relations through due diligence calls.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.