
The Luxury Collection
Initial Investment Range
$154,995,890 to $251,805,390
Franchise Fee
$310,200 to $423,500
The franchisee will establish and operate a full-service hotel that will be designated as a member of The Luxury Collection.
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The Luxury Collection March 31, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Low Risk
Explanation
The financial statements for the franchisor, MIF, L.L.C. (MIF), a subsidiary of Marriott International, Inc. (MII), show profitability and significant assets. However, the balance sheet is dominated by a very large asset of over $443 million listed as "Due from related parties," indicating its finances are deeply integrated with and dependent on its parent company, MII. While MIF appears stable, its financial reality is almost entirely reflective of the broader Marriott corporate structure, not as a standalone entity.
Potential Mitigations
- An accountant should analyze the franchisor's audited financial statements, including all footnotes, to understand the significant inter-company dependencies.
- Discuss the nature of the parent company relationship and any formal support guarantees with your franchise attorney.
- A financial advisor can help assess the stability of the parent company, MII, as its health is critical to the franchisor's stability.
High Franchisee Turnover
Low Risk
Explanation
The FDD discloses a relatively small and stable franchise system. In the most recent year, the system grew from 11 to 12 franchised units with one new opening and no terminations, non-renewals, or other cessations. The prior year saw one termination. While any exit is notable in a small system, the data in Item 20 does not currently indicate a pattern of high franchisee turnover that would suggest widespread dissatisfaction or systemic problems.
Potential Mitigations
- Engaging a business advisor to monitor future Item 20 disclosures for any negative trends in turnover is a prudent step.
- Speaking with current and former franchisees can provide qualitative context behind any past or future unit exits.
- Your attorney can help you understand the contractual reasons that typically lead to terminations within this franchise system.
Rapid System Growth
Low Risk
Explanation
The Luxury Collection franchise system is small and growing slowly, with only one new franchised outlet added in the most recent year. As a part of the vast Marriott International, Inc. (MII) ecosystem, the support infrastructure is extensive and well-established. The risk of support resources being strained due to overly rapid expansion appears to be low at this time.
Potential Mitigations
- A business advisor can help you evaluate the quality and depth of the franchisor's support systems during your due diligence.
- Discuss the franchisor's capacity for providing individualized support with current franchisees.
- It is important to have your accountant review the franchisor's financial statements to confirm it has the resources to support its franchisees.
New/Unproven Franchise System
Low Risk
Explanation
The franchisor, MIF, has offered franchises since 2017 and is a subsidiary of Marriott International, Inc. (MII), a global hospitality company with decades of experience. The management team listed in Item 2 consists of seasoned executives from MII. The system is well-established and supported by a mature and experienced parent company, mitigating the risks typically associated with new or unproven franchise systems.
Potential Mitigations
- A business advisor can help you investigate the specific experience of the brand's leadership team within the luxury hotel sector.
- It is still valuable to discuss the quality of brand-specific support and training with existing Luxury Collection franchisees.
- Your attorney can review the franchise agreement to ensure the extensive support systems of the parent company are contractually accessible to you.
Possible Fad Business
Low Risk
Explanation
The Luxury Collection brand operates in the high-end, full-service hotel sector, which is a mature and established market. The business model is not based on a new or fleeting trend. While consumer preferences in luxury travel evolve, the core business of providing premium lodging and services has long-term sustainability. The risk of the business being a short-lived fad is low.
Potential Mitigations
- It is still wise to commission a market feasibility study from a business advisor to confirm sustained demand for a luxury hotel in your specific location.
- Review the franchisor's plans for brand evolution and innovation in Item 11 to ensure it remains competitive.
- An accountant can help you model the financial resilience of a high-end hotel to various economic cycles.
Inexperienced Management
Low Risk
Explanation
The management team detailed in Item 2 consists of high-level executives from Marriott International, Inc. (MII), the parent company. These individuals possess extensive experience in the global lodging industry and in managing large-scale franchise and managed hotel systems. The risk associated with inexperienced management appears to be low, as the brand is operated by a deeply experienced team.
Potential Mitigations
- A business advisor can help you research the specific track records of the key executives responsible for the Luxury Collection brand.
- Engaging with current franchisees can provide insight into the effectiveness and accessibility of the management team.
- Your attorney can help clarify the reporting structure and confirm which executives are directly responsible for franchisee support.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package. While the franchisor is part of a large public company, Marriott International, Inc. (MII), it is not disclosed as being owned by a private equity firm. Private equity ownership can sometimes lead to a focus on short-term returns over the long-term health of the franchise system, which does not appear to be the primary ownership risk here.
Potential Mitigations
- Engaging a business advisor to research the ownership structure of any franchisor is a crucial due diligence step.
- Your attorney should review Item 1 of the FDD carefully to understand the franchisor's parent and affiliate companies.
- If a franchisor is owned by a private equity firm, it is important to investigate that firm's history with other franchise brands.
Non-Disclosure of Parent Company
Low Risk
Explanation
The franchisor, MIF, is a subsidiary of Marriott International, Inc. (MII). The FDD fully discloses this relationship in Item 1. The franchisor's audited financial statements are provided in Exhibit J. While MIF's financials are deeply integrated with its parent, the disclosure itself appears compliant and does not attempt to hide the parent company relationship, mitigating this specific disclosure risk.
Potential Mitigations
- Your accountant must review the provided financial statements, including the extensive related-party transaction notes, to understand the financial interplay.
- A franchise attorney should confirm if any parent company guarantees are offered and assess their strength and enforceability.
- A business advisor can help you research the financial health of the public parent company, as it is critical to the subsidiary franchisor's stability.
Predecessor History Issues
Low Risk
Explanation
Item 1 of the FDD clearly identifies the franchisor and its history, noting its formation in 2012 as a subsidiary of Marriott International, Inc. (MII). It does not list any predecessors from which substantial assets were acquired for this specific brand in a way that would obscure a negative history. The litigation and bankruptcy history disclosed pertains to MII and its affiliates directly, not to a hidden predecessor.
Potential Mitigations
- A thorough review of Item 1 with your attorney is important to understand the franchisor's complete corporate history.
- It is good practice to ask the franchisor if the system has operated under other names or owners.
- A business advisor can assist in researching the history of the brand to uncover any unlisted predecessor entities.
Pattern of Litigation
High Risk
Explanation
The franchisor's parent, MII, discloses significant and material litigation. This includes numerous class-action lawsuits and regulatory investigations following a major data security breach, ongoing litigation concerning resort fees, and two pending antitrust class-action lawsuits alleging unlawful price-fixing. A recent $16 million negligence verdict was also entered against MII on an agency theory. This volume and severity of litigation against the parent company represents a significant risk to the overall system's stability and reputation.
Potential Mitigations
- Your franchise attorney must conduct a thorough review of every litigation disclosure in Item 3 to assess its potential impact on the system.
- It is crucial to discuss the potential financial and reputational fallout from the antitrust and data breach litigation with your accountant and business advisor.
- You should ask the franchisor about the measures being implemented to address the issues raised in these lawsuits.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.