Tide Laundromat Logo

Tide Laundromat

Initial Investment Range

$1,731,885 to $2,237,682

Franchise Fee

$213,018 to $240,029

The franchise offered is to operate a unique retail laundering business under the "Tide Laundromat" name and other trademarks offering laundering, and related services and products.

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Tide Laundromat October 24, 2024 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
1
7

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor, Agile Pursuits Franchising, Inc. (APFI), explicitly warns of its financial condition on a 'Special Risks' page. State addenda also require fee deferrals due to this condition. Financial statements in Exhibit I note the company is 'financially dependent on P&G to finance its operations.' This dependency, despite recent profitability, creates a significant risk regarding APFI's ability to support you independently and remain a viable, long-term partner, as it relies on its parent, The Procter & Gamble Company (P&G).

Potential Mitigations

  • An experienced franchise accountant must thoroughly review APFI's financial statements, including all footnotes and the dependency on P&G.
  • Discussing the specific nature and terms of P&G's financial support with your attorney can help clarify the stability of this arrangement.
  • Inquire with your business advisor about the risks associated with a franchisor that is financially dependent on its parent company.
Citations: Item 21, Exhibit I, FDD page 4

High Franchisee Turnover

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 20 data shows a very young system with only three operating franchises and reports no terminations, non-renewals, or other cessations. High franchisee turnover is a critical red flag in established systems, often indicating systemic problems like unprofitability or poor support. You should monitor this data in future FDDs as the system grows.

Potential Mitigations

  • Your business advisor should explain how to calculate and interpret franchisee turnover rates for future analysis.
  • When reviewing future FDDs, having an accountant analyze the tables in Item 20 for any negative trends is a crucial step.
  • It is wise to consult your attorney about the significance of different categories in Item 20, such as terminations versus transfers.
Citations: Not applicable

Rapid System Growth

Medium Risk

Explanation

Item 20 data shows the system is very small but projects to triple in size in the next fiscal year (from 3 to 9 units). For a young system with a disclosed financial dependency on its parent, such rapid percentage growth could strain its capacity to provide adequate site selection guidance, training, and operational support to all new franchisees. This might affect the quality of assistance you receive during your critical opening phase.

Potential Mitigations

  • Engaging a business advisor to assess the franchisor's infrastructure for supporting this growth is recommended.
  • Speaking with the most recent franchisees about the quality and timeliness of the support they received can provide valuable insight.
  • Your attorney should be consulted to understand the specific support obligations outlined in the Franchise Agreement.
Citations: Item 20

New/Unproven Franchise System

High Risk

Explanation

APFI began offering Tide Laundromat franchises in October 2022 and had only three operational franchised businesses as of June 30, 2024. This indicates a very new and unproven franchise system. Investing in a startup concept carries higher risk, as the business model, operational standards, and support systems have not been tested over time or across a large number of franchisees. The long-term profitability and viability for franchisees are not yet established.

Potential Mitigations

  • A business advisor can help you conduct extensive due diligence on the viability of this new concept and the management's track record.
  • It is critical to speak with the first few franchisees listed in Item 20 to learn about their actual experiences and challenges.
  • Your accountant should carefully scrutinize the franchisor's capitalization and financial projections given the lack of historical system performance data.
Citations: Item 1, Item 20

Possible Fad Business

Low Risk

Explanation

This risk was not identified in the FDD Package. The business operates in the laundromat industry, a long-established service sector. While it offers a premium version of the service, the core offering is based on sustained consumer demand for laundry services, not a short-term trend or novelty. Therefore, it does not appear to be a fad business with limited long-term viability.

Potential Mitigations

  • A business advisor can help you analyze the long-term market trends for laundry services in your specific area.
  • Asking your financial advisor to assess the resilience of the premium laundry model to economic shifts is a prudent measure.
  • It is wise to have your attorney review the franchise term to ensure it aligns with the time needed to build a stable business.
Citations: Not applicable

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 2 shows that the key executives, including the head of franchising, have extensive and relevant experience in franchising with major brands like Burger King, as well as deep experience within P&G's brand and financial management structures. This suggests the leadership team has the necessary expertise to manage a franchise system.

Potential Mitigations

  • Your business advisor can help you research the professional backgrounds of the key executives listed in Item 2.
  • Consulting your attorney to understand the roles and responsibilities of the management team is a good practice.
  • It is still beneficial to ask current franchisees about their direct experiences with the management team's support and strategic direction.
Citations: Not applicable

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 1 clearly states that APFI is a wholly-owned subsidiary of The Procter & Gamble Company (P&G), a publicly traded corporation. The franchisor is not owned by a private equity firm, so the specific risks associated with that ownership model, such as a focus on short-term returns over system health, do not apply here.

Potential Mitigations

  • A business advisor can help you verify the ownership structure of any franchisor you consider.
  • It is good practice to have your attorney review Item 1 of the FDD to understand the franchisor's corporate family.
  • Your accountant can provide insight on the different financial implications of corporate versus private equity ownership.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 1 clearly discloses that The Procter & Gamble Company is the parent company. While P&G's full financial statements are not included in Item 21, the franchisor's dependency on P&G is explicitly stated. Because P&G is a public company, its financials are readily available for review, mitigating the risk of non-disclosure. The core risk here is the dependency itself, which is covered under 'Disclosure of Franchisor's Financial Instability'.

Potential Mitigations

  • Your accountant can access and review the public financial statements of a parent company like P&G for a complete financial picture.
  • An attorney can advise on whether the parent company has guaranteed any of the franchisor's obligations.
  • A business advisor can help you understand the relationship between a subsidiary franchisor and its parent.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 1 does not list any predecessors for the Tide Laundromat franchise system. It mentions the 'Tide Cleaners' franchise but clarifies it is a separate business offering covered by a separate FDD. Therefore, there is no predecessor history to evaluate for potential inherited issues like litigation or franchisee failures.

Potential Mitigations

  • Your attorney should always verify the predecessor disclosures in Item 1 of any FDD.
  • When a predecessor is listed, a business advisor can help you research its history for any red flags.
  • It is useful to ask an accountant to compare financial data before and after any change in ownership from a predecessor.
Citations: Not applicable

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 3 explicitly states, 'No litigation is required to be disclosed in this Item.' This indicates that in its short history, the franchisor has not been involved in the types of litigation that require disclosure, such as franchisee lawsuits alleging fraud or significant actions initiated by the franchisor against franchisees.

Potential Mitigations

  • Your attorney should always conduct a thorough review of Item 3 in any FDD for litigation history.
  • It is a good practice to ask current franchisees about the dispute resolution culture within the system.
  • A business advisor can help you research public records for any litigation that may not have met the threshold for FDD disclosure.
Citations: Not applicable
2

Disclosure & Representation Risks

Total: 15
5
2
8

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
6
2
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

4

Legal & Contract Risks

Total: 16
7
6
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
2
3
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
4
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
2
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
3
6
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
9
7
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
1
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.