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How much does Urban Wings cost?
Initial Investment Range
$214,100 to $661,000
Franchise Fee
$30,000 to $120,000
As an Urban Wings franchisee, you will Based on delicious chicken wings and sauces, the Urban Wings operating model has been structured with well-defined processes and systems in place, which allows for ease of replication and will make for a straightforward training program with new franchise partners.
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Urban Wings January 10, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 21, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The audited financial statement in Item 21 shows Urban Wings Corporate, LLC (Urban Wings) has minimal assets, with only $1,000 in cash and equity as of December 31, 2024. As a new company formed specifically to franchise, this extremely limited capitalization raises significant questions about its financial ability to provide the support, training, and resources promised to new franchisees. Its survival may depend entirely on selling new franchises.
Potential Mitigations
- Your accountant must analyze the franchisor's balance sheet and discuss the significant risks associated with its minimal capitalization.
- Inquiring with your attorney about whether state law requires a financial assurance bond or escrow due to the weak financial position is crucial.
- A business advisor can help you assess if the franchisor has sufficient non-financial resources, like experienced personnel, to overcome its lack of capital.
High Franchisee Turnover
Low Risk
Explanation
The risk of high franchisee turnover was not identified, as Item 20 shows Urban Wings has not had any franchised outlets operating yet. While this means there is no negative turnover history, it also means the success of the franchise model is entirely unproven. You will be among the first to test its viability, which carries its own significant risks.
Potential Mitigations
- Engaging a business advisor is crucial to evaluate the inherent risks of joining a new, unproven franchise system.
- Speaking with the operators of the single company-owned location could provide some operational insights for you and your accountant.
- Your attorney should review the agreement for any protections offered to early-adopter franchisees.
Rapid System Growth
Low Risk
Explanation
This risk was not identified, as the franchise system has not yet begun to grow. The franchisor's ability to manage growth and adequately support an expanding network of franchisees is untested. A key risk in franchising is when a franchisor's support infrastructure cannot keep pace with its unit sales, leading to a decline in service quality for all franchisees.
Potential Mitigations
- Discussing the franchisor's planned growth strategy and the scalability of their support systems with a business advisor is recommended.
- Your attorney can help you understand the franchisor's contractual obligations to provide support regardless of system size.
- Inquiring about the backgrounds of the support staff with the franchisor can provide insight into their capacity for future growth.
New/Unproven Franchise System
High Risk
Explanation
Urban Wings is a new franchisor, having started offering franchises in January 2025 with zero existing franchisees, as shown in Items 1 and 20. The business model's success and profitability for a franchisee are entirely unproven. Joining a new system carries higher risks, including underdeveloped support systems, minimal brand recognition, and a lack of a track record to evaluate.
Potential Mitigations
- Engaging a business advisor to perform extensive due diligence on the viability of the business model is essential.
- Your attorney should attempt to negotiate more favorable terms, such as lower fees or enhanced support, to compensate for the higher risk you are taking.
- An accountant can help you create very conservative financial projections, given the lack of historical franchisee performance data.
Possible Fad Business
Low Risk
Explanation
The risk of the business being a fad was not identified. The core offering is chicken wings, a well-established and popular category in the food service industry with sustained consumer demand. Fad businesses are risky because demand can disappear quickly, leaving franchisees with a worthless investment even though their contractual obligations continue.
Potential Mitigations
- A business advisor can help you research local market competition and long-term demand for this type of restaurant concept.
- Reviewing the menu and franchisor's plans for product innovation can provide insight into its adaptability to changing consumer tastes.
- Your accountant can help model financial scenarios based on varying levels of consumer demand.
Inexperienced Management
Medium Risk
Explanation
While Item 2 shows the executives have experience as franchisees of other brands, their experience operating the Urban Wings concept and, more importantly, managing a franchise system as a franchisor, appears limited. A lack of direct franchisor experience can pose risks related to the quality of support, training programs, and strategic management provided to you.
Potential Mitigations
- A business advisor can help you assess whether their past experience as franchisees translates well to the skills needed to be a successful franchisor.
- Inquiring with the franchisor about any franchise consultants or experienced staff they have hired to guide their new system is a good idea.
- Your attorney should carefully review the franchisor's support obligations outlined in the Franchise Agreement.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified. The disclosures in Item 1 do not indicate that Urban Wings is owned by a private equity firm. When a PE firm owns a franchisor, there can be a risk that short-term financial goals for investors may be prioritized over the long-term health of the franchisees and the brand.
Potential Mitigations
- Your attorney can help you verify the ownership structure of the franchisor entity through public records.
- Reviewing the 'Assignment' clause in the Franchise Agreement with your attorney is important to understand what happens if the system is sold in the future.
- A business advisor can help you research the background of the individual owners.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified, as Item 1 explicitly states that Urban Wings has no parent entities. In some cases, a franchisor might be a thinly capitalized subsidiary, and the financial health of a parent company could be critical to its survival. Full disclosure is required by law.
Potential Mitigations
- Asking your attorney to perform a corporate search can confirm the ownership structure of the franchisor.
- Your accountant can analyze the franchisor's own financial statements for any signs of reliance on related parties.
- Ensure that any entity providing a guarantee of the franchisor's obligations also provides its financial statements for review by your accountant.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified, as Item 1 discloses that the franchisor has no predecessors. A predecessor is a company from which the franchisor acquired the main assets of the business. A history of issues with a predecessor, such as litigation or bankruptcy, could indicate underlying problems with the business model that have been carried over to the new entity.
Potential Mitigations
- It is still valuable to have a business advisor research the business history of the individual principals named in Item 2.
- Your attorney can confirm the lack of legal predecessors through public record searches.
- Speaking with anyone involved in the single company-owned store could reveal more about the brand's history.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified, as Items 3 and 4 disclose no history of litigation or bankruptcy involving the franchisor or its management. A pattern of litigation, especially lawsuits from franchisees alleging fraud or misrepresentation, can be a major red flag indicating systemic problems within a franchise.
Potential Mitigations
- Your attorney can conduct an independent search of public court records to verify the absence of litigation.
- It's good practice to discuss any past disputes or legal issues with current and former franchisees, even if not disclosed in the FDD.
- Always ask the franchisor directly if there have been any material disputes, even if they did not result in formal litigation.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems