
Voodoo Brewing Co.
Initial Investment Range
$481,500 to $2,075,000
Franchise Fee
$85,000 to $535,000
The franchise that we offer is for Voodoo Brewing Co., a restaurant and bar featuring Voodoo Brewing Co. beers and/or similar beverages, pub food, beverages and other menu and retail items.
Enjoy our complimentary free risk analysis below
Unlock the full risk analysis to access 9 more categories covering 100+ risks.
Voodoo Brewing Co. April 29, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor, Voodoo Licensing LLC (Voodoo LLC), is in a precarious financial state. Audited financial statements reveal a negative net worth in 2022, 2023, and 2024, and net losses in all three years. Current liabilities also exceeded current assets in 2024. The FDD explicitly discloses this as a "Special Risk," questioning the franchisor's ability to provide support. This financial weakness could severely impact its ability to support you or sustain the system.
Potential Mitigations
- Your accountant must conduct a thorough review of the franchisor's financial statements, including all footnotes and trends, to assess its viability.
- A business advisor can help you evaluate whether the franchisor has sufficient capital and cash flow to meet its obligations without relying on new franchise sales.
- Consulting with your attorney about the implications of the disclosed financial risks and any state-mandated financial assurances is critical.
High Franchisee Turnover
High Risk
Explanation
The franchise system exhibits a very high rate of franchisee turnover. Item 20 data from 2024 shows four terminations on a base of 13 open franchises, a churn rate of over 30%. Exhibit I, which lists franchisees who have left the system, suggests even higher numbers. This level of turnover is a significant red flag that may indicate systemic problems, such as unprofitability, franchisee dissatisfaction, or inadequate support from Voodoo LLC.
Potential Mitigations
- It is imperative to contact a significant number of former franchisees listed in Item 20 and Exhibit I to understand their reasons for leaving the system.
- Analyzing the turnover data with your accountant will help quantify the churn rate and identify any concerning trends over the past three years.
- Your attorney can help you frame specific questions for the franchisor regarding the high turnover and what steps are being taken to address it.
Rapid System Growth
High Risk
Explanation
The system is undergoing very rapid growth, expanding from 7 to 23 franchised outlets between the start of 2023 and the end of 2024. When combined with the franchisor's weak financial position as shown in Item 21, this rapid expansion creates a significant risk that Voodoo LLC's support infrastructure—including training, site selection assistance, and operational guidance—may be insufficient to meet the needs of all new and existing franchisees.
Potential Mitigations
- A business advisor should help you question the franchisor about their specific plans and resources allocated for scaling their support systems to match franchise growth.
- Interviewing both new and established franchisees about the current quality and responsiveness of franchisor support is a crucial step.
- An accountant's review of the franchisor's financials is necessary to determine if they have the capital to support this rapid expansion.
New/Unproven Franchise System
High Risk
Explanation
Voodoo LLC is a relatively new franchisor, having been established in 2018 and starting to franchise in 2019. While it has some years of operating history, the combination of its newness, rapid growth, high franchisee turnover, and persistent financial losses suggests an unproven and potentially unstable franchise system. This elevates the risk of inadequate support, underdeveloped systems, and potential business model flaws that could affect your investment.
Potential Mitigations
- With a business advisor, you should conduct extensive due diligence on the management team's prior experience in both franchising and the restaurant industry.
- Speaking with the earliest franchisees in the system can provide valuable insight into the evolution of the brand and the franchisor's support capabilities.
- Your accountant can assess whether the franchisor is sufficiently capitalized to weather its ongoing losses and support its franchisees.
Possible Fad Business
Low Risk
Explanation
The craft brewery and pub concept is a well-established and highly competitive market, not a short-term fad. Item 1 notes that the industry is "extremely competitive." While this indicates a durable consumer demand for the product type, it also means you will face significant competition from many local, regional, and national players, which could impact your market share and profitability.
Potential Mitigations
- Working with a business advisor to create a detailed local market analysis is crucial to understanding the competitive landscape and your potential for success.
- You should evaluate the brand's unique selling proposition to determine if it is strong enough to stand out in a crowded market.
- Developing a robust local marketing plan with a marketing professional is essential for building a customer base.
Inexperienced Management
Medium Risk
Explanation
While some members of the management team have prior franchise development experience, Item 2 indicates that others are relatively new to their roles or have been promoted from within the Voodoo system. Given the company's financial instability, high franchisee turnover, and rapid growth, there is a risk that the management team may be stretched too thin or lack the collective experience needed to navigate these significant challenges successfully, potentially affecting the quality of support you receive.
Potential Mitigations
- A business advisor can help you thoroughly vet the backgrounds of the key management personnel to assess their direct experience in managing a growing franchise system.
- You should ask direct questions to the franchisor about the depth of their support team and their ability to handle the expanding network.
- Interviewing a range of franchisees about their direct experiences with management's responsiveness and strategic direction is highly recommended.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package, as there is no disclosure in Item 1 of the franchisor being owned by a private equity firm. Private equity ownership can be a concern because PE firms often have short-term investment horizons, which may lead to decisions that prioritize investor returns over the long-term health of franchisees.
Potential Mitigations
- Should a franchisor be owned by a private equity firm, it is wise to research the firm’s history with other franchise brands with a business advisor.
- An attorney can review the franchise agreement for clauses that protect you in the event the franchise is sold.
- Speaking with franchisees who have experience with private equity-owned franchisors can provide valuable insight.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified, as Voodoo LLC does not appear to be controlled by an undisclosed parent company. Item 1 properly discloses the franchisor and its affiliates. When a franchisor is a thinly capitalized subsidiary, the financial health of a parent company becomes critical, and failure to disclose it can hide significant financial or operational risks.
Potential Mitigations
- Your attorney should always verify the franchisor's corporate structure to ensure there are no undisclosed parent or holding companies.
- If a parent company exists and provides guarantees, an accountant should review their financial statements for stability.
- A business advisor can help research the relationships between the franchisor, its parent, and any affiliates.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 does not disclose any predecessors from which Voodoo LLC acquired its assets or the franchise system. When a franchisor has predecessors, it is important to review their history for issues like litigation or high franchisee failure rates, as these could indicate underlying problems with the system that have been carried over.
Potential Mitigations
- An attorney should always carefully review Item 1 of an FDD for any mention of predecessors.
- If a predecessor is identified, a business advisor can assist in researching its history and track record.
- Asking long-term franchisees about their experiences under any previous ownership is crucial for due diligence.
Pattern of Litigation
High Risk
Explanation
A significant pattern of litigation exists. Item 3 discloses three recent and serious legal actions against Voodoo LLC or its affiliate. Two are ongoing, with one lawsuit and one arbitration involving claims of fraud, misrepresentation, and breach of contract. One case specifically relates to a franchisee’s inability to obtain a required liquor license. This pattern suggests potential systemic issues in the franchise sales process, support, or business model, representing a major risk.
Potential Mitigations
- Your attorney must thoroughly review the specific allegations, status, and potential implications of all litigation disclosed in Item 3.
- It is highly advisable to contact the franchisees involved in this litigation, if possible, to understand their perspective.
- Treating this pattern of franchisee-initiated litigation as a serious red flag and discussing its potential impact on your investment with your attorney is essential.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.