
Sunoco Retail
Initial Investment Range
$20,000 to $38,500
Franchise Fee
$5,000
You will operate an Area Representative business as a part of the APLUS franchise system that uses our System and our Proprietary Marks to recruit, screen, and evaluate, potential APLUS franchisees who will operate full line retail grocery convenience stores (with or without a gas fueling station) within an agreed-upon territory in exchange for compensation from us.
Enjoy our complimentary free risk analysis below
Unlock the full risk analysis to access 9 more categories covering 100+ risks.
Sunoco Retail April 24, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Low Risk
Explanation
This risk of franchisor financial instability was not identified. FDD Item 21 provides audited financial statements for the guarantor, Sunoco LP (Sunoco), a large publicly traded entity. The financials show significant revenues, assets, and net income, with an unqualified audit opinion. This is important because a financially stable franchisor is better equipped to provide ongoing support, invest in the brand, and meet its obligations to you, ensuring the long-term health of the system.
Potential Mitigations
- Having an accountant review the consolidated financial statements, including footnotes on debt and acquisitions, can provide a deeper understanding of the guarantor's financial position.
- It is wise to discuss the nature and strength of the parent company's Guaranty of Performance with your attorney.
- A business advisor can help you research the public performance and market reputation of Sunoco LP.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified in the provided data. Item 20 tables show a very low turnover rate for the underlying APLUS store franchises. More importantly, Exhibit F reveals there are currently no Area Representatives in the system. While this means there is no turnover to analyze for your specific franchise type, it highlights the newness of the program. Analyzing turnover is crucial because high rates can signal systemic problems like unprofitability or poor franchisor support.
Potential Mitigations
- Given the lack of Area Representative history, it is vital to speak with APLUS store franchisees to gauge satisfaction with Sunoco's support systems.
- A business advisor should help you question the franchisor about why the Area Representative program has no current participants and its goals for the program's future.
- Discuss the implications of being one of the first Area Representatives in a new program with your attorney.
Rapid System Growth
Low Risk
Explanation
This risk is not present. The data in Item 20 indicates the underlying APLUS franchise system has been stable or slightly shrinking, not growing rapidly. Furthermore, the Area Representative program itself has no current franchisees. Rapid growth can be a risk because it may strain a franchisor's ability to provide adequate support. The lack of growth here presents a different set of considerations about the program's market acceptance and future prospects.
Potential Mitigations
- Engaging a business advisor to question the franchisor about their growth strategy and the resources allocated to support new Area Representatives is prudent.
- Your accountant can help you model the financial implications if the APLUS system does not grow as you might expect.
- Discuss the business plan and market strategy for the Area Representative program with the franchisor to understand their commitment.
New/Unproven Franchise System
High Risk
Explanation
This FDD presents a significant risk as you would be entering an unproven business model. Exhibit F states there are no current or former Area Representatives. This means the program is new or has been inactive, and its systems, support structure, and financial viability for an Area Representative are not field-tested. You would be one of the first to undertake this specific role, which carries a higher risk than joining an established program with a proven track record.
Potential Mitigations
- A business advisor should help you perform extensive due diligence on the franchisor's plan and commitment to the Area Representative program.
- Because the concept is unproven, it is critical that your attorney attempts to negotiate more favorable terms, such as enhanced support or performance-based fee reductions.
- Work with your accountant to create very conservative financial projections, given the lack of historical performance data for Area Representatives.
Possible Fad Business
Low Risk
Explanation
This risk is not present. The underlying business is convenience stores and gasoline retailing, which is a mature and established industry, not a fad. A fad business carries the risk of declining consumer interest over time, which could jeopardize your long-term investment. The stability of the convenience store market suggests this is not a primary concern here, though standard market competition remains a factor.
Potential Mitigations
- A business advisor can help you analyze the long-term trends and competitive landscape for convenience stores in your specific territory.
- Discuss the franchisor's strategies for keeping the APLUS brand modern and competitive with your marketing advisor.
- Your accountant can help you assess the financial resilience of this type of business against economic fluctuations.
Inexperienced Management
Medium Risk
Explanation
While Item 2 shows that the franchisor's management team has extensive experience in the fuel and convenience store industry, their experience managing an Area Representative program is unproven, as the program currently has no members. This presents a risk that the specific support, training, and systems needed for your success as an Area Representative may be underdeveloped. You will be reliant on management learning how to run this type of program alongside you.
Potential Mitigations
- In your discussions with the franchisor, inquire specifically about their plan and personnel dedicated to managing and supporting the Area Representative program.
- A business advisor can help you probe management on their understanding of the Area Representative model and their strategies for ensuring its success.
- Your attorney should seek clear, contractually defined support obligations in the Area Representative Agreement.
Private Equity Ownership
Low Risk
Explanation
This specific risk is not present, as the franchisor is part of a large, publicly traded energy partnership structure, not a typical private equity firm. However, it is important to understand the ownership structure because the parent entity's strategic goals can influence the franchise system. In this case, the parent, Sunoco LP, is a long-established player in the energy sector, which may suggest a focus on long-term operational stability rather than short-term financial engineering.
Potential Mitigations
- A business advisor can help you research the public reports and strategy of the parent company, Sunoco LP.
- Your attorney should review the assignment clauses in the agreement to understand what happens if the franchisor is sold.
- Speaking with APLUS franchisees can provide insight into how the parent company's ownership has impacted the system.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified. Item 1 clearly discloses the parent company, Sunoco LP, and other affiliates. Furthermore, Item 21 includes the parent's audited financial statements and a Guaranty of Performance. Proper disclosure of a parent company is crucial when the franchisor is a subsidiary, as the parent's financial strength and stability are often critical to the health of the entire franchise system. The provided disclosure appears to be complete in this regard.
Potential Mitigations
- An accountant should review the parent company's financials to assess its health and ability to support the franchisor.
- The strength and enforceability of the parent's Guaranty of Performance should be reviewed by your attorney.
- It's wise to ask your attorney to verify the corporate structure and the relationship between the franchisor and its parent.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified, as the FDD explicitly states in Item 1 that the franchisor has no predecessors. A predecessor is a company from which the franchisor acquired the business, and their history (including litigation or bankruptcy) must be disclosed. Since there is no predecessor, you are dealing directly with the history of Sunoco Retail LLC and its parent, which are disclosed in the document.
Potential Mitigations
- Your attorney can verify the corporate history to confirm the "no predecessor" statement is accurate.
- Focus due diligence on the disclosed history of the current franchisor and its management in Items 2, 3, and 4.
- A business advisor can help research the public reputation and history of the Sunoco and APLUS brands.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified. Item 3 discloses two litigation cases, neither of which suggests a pattern of franchisee-initiated claims for fraud or misrepresentation. One case involves the franchisor enforcing its indemnification rights, and the other is a routine dispute over a security deposit that was resolved. A pattern of litigation against a franchisor can be a significant red flag, indicating potential issues with the system or the franchisor's practices, but that does not appear to be the case here.
Potential Mitigations
- Your attorney should always review the details of any disclosed litigation to understand the nature of the disputes.
- It is good practice to perform independent online searches for any additional litigation or complaints involving the franchisor.
- Discuss the franchisor's relationship with its APLUS store franchisees during your due diligence calls.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.