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How much does At Properties cost?
Initial Investment Range
$64,350 to $433,000
Franchise Fee
$35,000
At World Franchising, LLC d/b/a @properties offers a franchise for the opportunity to develop a full service @properties residential real estate brokerage business.
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At Properties April 11, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor's 2024 balance sheet shows zero cash. A footnote explains this is due to a cash pooling arrangement where all funds are swept to a parent company account. While member's equity is positive, At World Franchising, LLC (@properties) is entirely dependent on its parent for daily liquidity to fund its operations and support obligations. This structure creates a significant financial risk should the parent company face its own financial difficulties or choose not to fund @properties.
Potential Mitigations
- Your accountant should carefully analyze the consolidated financial health of the ultimate parent, Compass, Inc., not just the franchisor entity.
- It is critical for your attorney to review any parent guarantees of the franchisor’s obligations, assessing their strength and enforceability.
- Discussing the practical implications of this cash sweep arrangement with current franchisees would provide valuable insight.
High Franchisee Turnover
High Risk
Explanation
The data in Item 20 indicates a very small and shrinking franchise system. The number of franchised outlets decreased from five to three between the start of 2023 and the end of 2024. This includes terminations and two franchisees who ceased operations to convert to an affiliated brand. For such a small system, this level of churn is a significant indicator of potential franchisee dissatisfaction, a challenging business model, or issues with the brand's value proposition.
Potential Mitigations
- A business advisor can help you weigh the risks of joining a small, shrinking system versus a more established one.
- It is essential to contact the former franchisees listed in Exhibit F to understand their reasons for leaving the system.
- Your accountant should model a worst-case scenario where franchisor support diminishes due to the small system size.
Rapid System Growth
Low Risk
Explanation
This risk was not identified in the FDD package. Item 20 data shows the franchise system is shrinking, not undergoing rapid growth. Rapid expansion can be a risk because a franchisor's support systems may not keep pace with the needs of a quickly growing number of franchisees, potentially leading to inadequate training, site selection assistance, and ongoing operational support for everyone in the system. This can dilute brand quality and negatively impact franchisee success.
Potential Mitigations
- When evaluating any franchise, your business advisor should analyze the growth rate in Item 20 to assess if it appears sustainable.
- Speaking with franchisees who joined at different times can provide your attorney with insights into whether support levels have changed over time.
- An accountant's review of the franchisor's financials can help determine if they have the capital to support their stated growth.
New/Unproven Franchise System
High Risk
Explanation
The franchisor only began offering franchises in August 2020 and, as Item 20 shows, has a very small and shrinking number of franchised outlets. This indicates the franchise model itself is relatively new and its success is not yet proven on a broad scale. Investing in an unproven system carries higher risks related to brand recognition, operational refinement, and the franchisor's ability to provide effective long-term support, as there is limited historical data on franchisee performance.
Potential Mitigations
- A thorough due diligence process, including speaking with all current and former franchisees, is critical to understand the realities of this new system.
- Your attorney should attempt to negotiate more favorable terms, such as lower fees or stronger performance guarantees, to offset the higher risk.
- Developing conservative financial projections with your accountant is essential, given the lack of a long-term performance track record.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD package. The business is residential real estate brokerage, a well-established industry with a long history of consumer demand. A fad business, by contrast, is tied to a short-lived trend and can be a risky investment because its popularity may decline quickly, potentially leaving you with a worthless business but still bound by a long-term franchise agreement and lease.
Potential Mitigations
- A business advisor can help you research the long-term market demand and historical resilience of any industry you consider entering.
- When analyzing an opportunity, look for evidence of the concept's adaptability and sustained consumer relevance beyond current trends.
- Your financial advisor can help assess a business model's vulnerability to shifts in consumer tastes or economic cycles.
Inexperienced Management
Low Risk
Explanation
This risk was not identified. Item 2 shows that the key executives of the franchisor have extensive, long-term experience (20+ years) operating the underlying residential real estate brokerage business through the parent company. While the franchising entity is new, the management team is deeply experienced in the specific industry. This experience may translate into a well-developed operational system and brand, though their experience in supporting franchisees specifically is still developing.
Potential Mitigations
- In any franchise, your business advisor should help you vet the management team's experience in both the specific industry and in franchising.
- When speaking with current franchisees, it is useful to ask about the quality and relevance of the guidance provided by the management team.
- Your attorney can help you understand how management's operational experience is reflected in the systems and standards outlined in the Franchise Agreement.
Private Equity Ownership
High Risk
Explanation
While not owned by a traditional private equity firm, the franchisor's ultimate parent was acquired by Compass, Inc., a large, publicly traded corporation, in January 2025. This creates similar risks, such as a focus on quarterly earnings and shareholder value that may not always align with your long-term profitability. Most significantly, as stated in Item 12, this relationship creates direct, high-level competition from thousands of Compass agents who can operate freely in your territory.
Potential Mitigations
- Your business advisor should help you research Compass's business practices and how they operate in markets with affiliated brands.
- It is crucial to have your attorney explain the full competitive implications of the franchisor being controlled by Compass.
- Discussing the on-the-ground impact of Compass's presence with current franchisees is essential for your due diligence.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD package. The franchisor clearly discloses its parent, ultimate parent, and the new controlling entity, Compass, Inc., in Item 1. A failure to disclose a parent company can be a serious issue, as it may hide the true financial backing (or lack thereof) of the franchisor, obscure potential conflicts of interest, or conceal a history of litigation or bankruptcy connected to the parent.
Potential Mitigations
- Your attorney should always verify the corporate structure described in Item 1 to ensure all relevant parent and affiliate entities are disclosed.
- If a franchisor is newly formed or thinly capitalized, an accountant's review of parent company financials (if provided or required) is crucial.
- Investigating the business history of any disclosed parent company is a key due diligence step for your business advisor.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 does not disclose any legal predecessors for the franchisor entity, At World Franchising, LLC. A predecessor is a company from which the franchisor acquired the main assets of the business. Full disclosure of a predecessor's history, including any past litigation or bankruptcies, is required because it can provide important insights into the historical health and potential inherited problems of the franchise system you are considering.
Potential Mitigations
- Your attorney should carefully review Item 1 for any mention of predecessors and analyze their disclosed history in Items 3 and 4.
- If a predecessor is mentioned, it's wise to conduct independent research on that entity's business record with your business advisor.
- Asking long-term franchisees about their experience under any previous ownership can provide valuable context.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses that the franchisor, its parent, or affiliates are defendants in six putative antitrust class-action lawsuits related to commission rules. While this is a widespread issue in the real estate industry, being named in this volume of significant litigation creates material uncertainty and risk. A negative outcome could impact industry practices and the franchisor's financial stability. The FDD also lists four other pending actions, contributing to a concerning legal landscape for the company.
Potential Mitigations
- A thorough discussion with your franchise attorney is required to understand the potential impact of this industry-wide litigation on the business model.
- Your accountant should consider the potential financial liabilities from this litigation when assessing the franchisor's long-term stability.
- Asking the franchisor about its strategies for navigating these legal challenges can provide insight into its management approach.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems