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How much does Black Rifle Coffee Company cost?
Initial Investment Range
$1,599,750 to $3,321,000
Franchise Fee
$55,000 to $75,000
A "Black Rifle Coffee Company" franchisee will operate a retail coffee shop business featuring, among other things, fresh roasted coffee beverages and grab-and-go baked goods for on-premises and carry-out consumption, and related sales of retail merchandise and apparel in a modern, technical environment.
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Black Rifle Coffee Company April 1, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 19, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The audited financial statements for the parent company of Black Rifle Coffee Company LLC (BRCC), BRC Inc., show a history of significant net losses, including over $7 million in 2024. While stockholders' equity became positive in 2024, the persistent losses may impact the company’s ability to provide long-term support, invest in the brand, and fulfill its obligations to you. However, BRC Inc. does provide a guarantee of performance, which may offer some protection.
Potential Mitigations
- Your accountant should thoroughly analyze the parent company's financial statements, including footnotes and cash flow trends over the past three years.
- A franchise attorney can explain the practical value and enforceability of the parent company's performance guarantee.
- Discuss the franchisor's strategy for achieving sustained profitability with your business advisor before investing.
High Franchisee Turnover
High Risk
Explanation
For a relatively young system with 20 franchised outlets, the data in Item 20 suggests a notable rate of franchisee turnover. In the last two years, there have been terminations and other cessations of operations, which is a potential indicator of systemic challenges, franchisee dissatisfaction, or profitability issues. The reasons for these departures warrant careful investigation to assess the health and viability of the franchise system for a new owner.
Potential Mitigations
- It is critical to contact a significant number of current and especially former franchisees listed in Exhibit H to understand their experiences and reasons for leaving.
- Your accountant should help you calculate the effective turnover rate over the last three years and compare it to any available industry benchmarks.
- Your franchise attorney can help you frame specific questions for the franchisor regarding the circumstances of each closure and termination.
Rapid System Growth
Low Risk
Explanation
The franchise system is experiencing steady growth, expanding from 8 to 20 franchised units over the last three years. While not explosive, this growth occurs while the parent company is reporting net losses. This combination could potentially strain the franchisor's financial and personnel resources, possibly affecting the quality and availability of support for new and existing franchisees as the system scales. Careful monitoring of support levels would be prudent.
Potential Mitigations
- Speaking with franchisees who opened at different stages of the system's growth can provide insight into how support levels have evolved.
- Your business advisor can help you question the franchisor about their specific plans to scale their support infrastructure to match unit growth.
- An accountant should review the franchisor's financials to assess whether they have allocated sufficient capital to support their expansion plans.
New/Unproven Franchise System
High Risk
Explanation
BRCC began franchising in earnest around 2022 and currently has a small number of franchised units. As a young system, its long-term operational success, brand recognition in new markets, and the effectiveness of its support systems are not yet proven over an extended period. Investing in a newer system carries a higher level of risk compared to more established brands, as the business model's durability is still being tested.
Potential Mitigations
- A business advisor can help you conduct extensive due diligence on the long-term market viability of the concept and brand.
- It is crucial to speak with the earliest franchisees in the system to learn about their experiences and the franchisor's learning curve.
- Your attorney might be able to negotiate more favorable or protective terms in the franchise agreement to offset the higher risk of a new system.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD package. The business operates in the coffee shop industry, which is a well-established and mainstream market, not typically considered a fad. The business model is based on a product with sustained, long-term consumer demand. While specific branding may appeal to certain trends, the core offering is not dependent on a fleeting novelty, reducing the risk of the business becoming obsolete once a trend passes.
Potential Mitigations
- Your business advisor can help you research the long-term stability and trends of the retail coffee market in your specific area.
- It is wise to assess any business opportunity's resilience to economic downturns and changing consumer tastes with a financial advisor.
- Consulting with your attorney about the franchise term ensures you understand the long-term commitment required, regardless of market shifts.
Inexperienced Management
Medium Risk
Explanation
The executive team listed in Item 2 has significant experience in large consumer goods, retail, and food service companies, which is a positive. However, their direct experience in managing a franchise system, as opposed to general corporate management, is not consistently highlighted. A lack of deep franchising-specific experience at the leadership level could pose a risk in areas like franchisee relations, support systems, and understanding the unique dynamics of the franchisor-franchisee relationship.
Potential Mitigations
- A business advisor can help you assess the relevance of the management team's prior experience to the specific challenges of supporting a franchise network.
- In discussions with the franchisor, inquire about who on the management team has direct franchising experience and how that expertise guides their strategy.
- Speaking with current franchisees can provide valuable insight into the management team's effectiveness and understanding of franchisee needs.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package. The parent company, BRC Inc., is a publicly traded entity on the New York Stock Exchange. While it was formed through a transaction with a Special Purpose Acquisition Company (SPAC), it is not described as being controlled by a private equity firm. The risks associated with this franchise are more typical of a public company, such as focus on quarterly performance, rather than a private equity fund's specific investment horizon.
Potential Mitigations
- Your financial advisor can explain the differences in risk profiles between a publicly-traded franchisor and one owned by a private equity firm.
- It is always prudent for an attorney to review any clauses in the Franchise Agreement that permit the sale or assignment of the franchise system.
- A business advisor can help you research the ownership structure and any major shareholders of a publicly-traded parent company.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 of the FDD clearly discloses the parent company, BRC Inc., and its status as a publicly traded entity. Furthermore, the FDD includes the parent company's audited financial statements in Item 21 and a performance guarantee in the exhibits. The corporate structure and the relationship between the franchisor and its parent appear to be transparently disclosed.
Potential Mitigations
- Your attorney should always confirm that the FDD properly discloses all parent companies, affiliates, and predecessors as required by law.
- When a parent company is involved, an accountant should verify that its financial statements are included if required, especially if it guarantees performance.
- Understanding the legal and financial relationship between a franchisor and its parent is a key part of due diligence a franchise attorney can assist with.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 of the FDD states, "We have no predecessors." The company's history is traced through its formation and subsequent business combination that resulted in its current public company structure. There is no indication that the franchisor acquired the system from a prior, separate entity whose history might be relevant or obscured.
Potential Mitigations
- A franchise attorney should always review Item 1 carefully to identify any disclosed predecessors.
- If a predecessor is disclosed, it is important to have your attorney and accountant review their litigation, bankruptcy, and outlet history in Items 3, 4, and 20.
- Speaking with long-term franchisees can provide insight into the history of the system under any previous ownership, which a business advisor can facilitate.
Pattern of Litigation
Medium Risk
Explanation
Item 3 discloses several material lawsuits against the parent company, BRC Inc. These cases primarily involve shareholder disputes over warrants, a contract dispute with a former consultant, and a dispute with a co-manufacturer. While not the classic franchisee-initiated fraud claims, this pattern of significant litigation indicates potential legal and financial distractions for management. Such disputes can consume resources and attention that might otherwise be focused on supporting the franchise system.
Potential Mitigations
- A franchise attorney should carefully analyze the nature, status, and potential financial exposure of all lawsuits disclosed in Item 3.
- It is important to discuss with your business advisor how ongoing, significant litigation might impact the franchisor's operational focus and stability.
- Ask the franchisor how they are managing these legal matters to ensure franchisee support and system development are not negatively affected.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems