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FIT4MOM

Initial Investment Range

$2,745 to $28,685

Franchise Fee

$1,995 to $13,395

The franchisee will operate a FIT4MOM® business which offers pre- and postnatal in-person, group, instructor-led exercise classes to mothers at all stages of motherhood.

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FIT4MOM April 8, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
2
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The audited financial statements for Stroller Strides, LLC (FIT4MOM) show significant signs of financial weakness. For the year ending December 31, 2024, revenues declined substantially, and both operating losses and net losses increased significantly compared to the prior year. Member's equity also decreased. These trends may indicate a challenge for FIT4MOM to adequately support the franchise system, invest in the brand, and maintain long-term stability, which could directly impact your business's health.

Potential Mitigations

  • A franchise accountant should perform a deep analysis of the financial statements, including footnotes and cash flow statements, to assess the franchisor's viability.
  • Discuss the financial performance directly with the franchisor and a significant number of existing franchisees to gauge confidence in the company's future.
  • Your attorney should advise on the potential implications if the franchisor's financial condition continues to deteriorate.
Citations: Item 21, Exhibit L

High Franchisee Turnover

High Risk

Explanation

Item 20 data reveals a consistently high rate of franchisee churn and a shrinking system size over the last three years. In 2024, the total number of exits (terminations, non-renewals, and other cessations) represented over 11% of the outlets that started the year. The franchisor also explicitly flags 'Turnover Rate' as a special risk. This high turnover could suggest systemic issues, such as franchisee unprofitability, dissatisfaction, or a challenging business model.

Potential Mitigations

  • It is critical to contact a broad sample of former franchisees listed in Exhibit K to understand why they left the system.
  • A business advisor can help you analyze the turnover data in detail and compare it to any available industry benchmarks.
  • Your attorney should help you frame specific questions for the franchisor regarding the causes of this high turnover rate.
Citations: Item 20 (Tables 1 & 3)

Rapid System Growth

Low Risk

Explanation

This risk was not identified in the FDD package. Rapid, uncontrolled growth can strain a franchisor's ability to provide adequate support to new and existing franchisees. This can lead to diluted brand standards and insufficient training or operational assistance. A system expanding faster than its support infrastructure can create significant challenges for every franchisee within it. Careful analysis of Item 20 growth rates against the franchisor's resources disclosed in Item 21 is important.

Potential Mitigations

  • When evaluating a franchise, asking your business advisor to assess the franchisor's growth rate relative to its support staff and infrastructure is wise.
  • An accountant can help analyze if the franchisor's financial statements show sufficient investment in support systems to match its growth.
  • Posing questions to your attorney about a franchisor's contractual obligations to scale support in a rapidly growing system is a key part of due diligence.
Citations: Not applicable

New/Unproven Franchise System

Low Risk

Explanation

This risk was not identified in the FDD package, as FIT4MOM has been in business since 2002 and franchising since 2005. New franchise systems present higher risks because their business model may be unproven in different markets, their support systems can be underdeveloped, and they lack a long-term performance track record. Evaluating the experience of the management team and the system's initial financial stability is crucial when considering a new franchise concept.

Potential Mitigations

  • With any new system, a thorough review of the founders' and management's specific industry and franchising experience with a business advisor is critical.
  • An accountant should carefully scrutinize the initial capitalization and financial projections of a new franchisor.
  • Legal counsel should be sought to potentially negotiate more franchisee-favorable terms to offset the higher risk of an unproven system.
Citations: Not applicable

Possible Fad Business

Medium Risk

Explanation

The FIT4MOM concept, which focuses on pre- and postnatal fitness, operates in a niche segment of the competitive fitness industry. While the target market is constant, specific fitness trends can be cyclical or fade in popularity. The shrinking system size documented in Item 20 may suggest that the business concept could be facing intense competition or that its specific appeal is declining, which could present a risk to long-term viability if the system cannot adapt.

Potential Mitigations

  • Engage a business advisor to research the long-term trends and competitive landscape for niche fitness programs in your local market.
  • Question the franchisor and current franchisees about system-wide efforts to innovate and adapt to changing fitness trends.
  • Your accountant can help you model the financial impact of potential declines in customer demand based on market shifts.
Citations: Item 1, Item 20

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD package. Item 2 indicates the founder has been involved since 2001 and remains in a leadership role. Inexperienced management can be a significant risk, as leadership may lack the specific skills to run a franchise system, provide effective support, or make sound strategic decisions. This can lead to operational inefficiencies and inadequate guidance for franchisees, even if management is experienced in the underlying industry but not in franchising itself.

Potential Mitigations

  • When reviewing an FDD, having a business advisor help you vet the specific franchising experience of each member of the management team is crucial.
  • It is important to ask current franchisees about the quality and responsiveness of management's support.
  • An attorney can help you understand the contractual obligations of the franchisor, which may not be met if management is inexperienced.
Citations: Not applicable

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD package, as Item 1 indicates no parent company. When a franchisor is owned by a private equity firm, there's a risk that decisions may prioritize short-term investor returns over the long-term health of the system. This can sometimes manifest as reduced franchisee support, increased fees, or a focus on rapid franchise sales. Understanding the ownership structure is a key piece of due diligence.

Potential Mitigations

  • If a franchisor is PE-owned, a business advisor can help research the firm's track record with other franchise brands.
  • Speaking with franchisees who have been in the system both before and after a PE acquisition can provide valuable insight.
  • An attorney should review any clauses related to the sale or assignment of the franchise system.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD package. FIT4MOM clearly states it has no parent company. In some franchise systems, the franchisor is a subsidiary of a larger parent company. If the parent's financial statements are not provided when required (e.g., if the parent guarantees the franchisor's obligations), you may lack a complete picture of the overall financial health and stability of the entity backing your franchise.

Potential Mitigations

  • Your attorney should verify the corporate structure and determine if a parent company's financial disclosure is legally required.
  • An accountant should review any provided parent company financials to assess the overall health of the consolidated enterprise.
  • A business advisor can help you understand the practical implications of being in business with a subsidiary versus a standalone company.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD package. A predecessor is a company from which the franchisor acquired the business. If a franchisor has a predecessor, it is important to review their history for issues like bankruptcy, litigation, or high franchisee turnover, as these problems could be inherited by the current franchisor. Incomplete disclosure about a predecessor's history can obscure fundamental weaknesses in the business model or brand.

Potential Mitigations

  • Your attorney should carefully review Item 1, 3, and 4 for any disclosed predecessor information and its implications.
  • If there is a predecessor, a business advisor can assist in researching their public track record.
  • Asking long-term franchisees about their experience under any previous ownership is a valuable due diligence step.
Citations: Not applicable

Pattern of Litigation

Medium Risk

Explanation

Item 3 discloses two past administrative proceedings initiated by the state of Maryland in 2005 and 2008 against FIT4MOM for violating franchise registration and disclosure laws. While these matters are historical and were resolved long ago, they indicate a past history of compliance failures. No current pattern of franchisee-initiated fraud litigation is disclosed, which is a positive sign. However, this history warrants attention as part of your overall due diligence.

Potential Mitigations

  • Your attorney should review the details of the past litigation to understand its nature and resolution.
  • It is prudent to ask the franchisor about the compliance procedures they have implemented since these historical incidents.
  • A business advisor can help you weigh this historical information against the franchisor's current operational track record.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
2
2
11

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
3
4
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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4

Legal & Contract Risks

Total: 16
3
5
8

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
2
1
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
3
4
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
2
1
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
3
6
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
7
4
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
1
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.